Matthew Murzin
Board Member at BATED BREATH THEATRE COMPANY- Claim this Profile
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Bio
Karen Van de Castle
Matthew and I were members of a team that launched the Risk Solutions business at S&P. Matthew was responsible for all of aspects of marketing including defining product/service offerings to responding to RFPs. He tackled his role with enthusiasm, bringing a high level of professionalism to the position. He was a
Svetlana Shaknes
I have been fortunate to work with, and learn from, Matthew at two different jobs during the 15 years I have known him. An outstanding marketer and a very strong strategists, Matthew is equally well-versed in delivering sharp strategic insights and developing and successfully implementing truly creative marketing programs. An avid learner, he has an outstanding ability to quickly grasp new concepts, gain in-depth understanding of new market segments and deliver concise and to-the-point forward-looking strategic analysis, that is suitable for both board-room and town-hall. He is a fantastic, fun spirit, who has been an inspiration to me and the teams that he worked with and managed both at Citi and Standard & Poor's.
Karen Van de Castle
Matthew and I were members of a team that launched the Risk Solutions business at S&P. Matthew was responsible for all of aspects of marketing including defining product/service offerings to responding to RFPs. He tackled his role with enthusiasm, bringing a high level of professionalism to the position. He was a
Svetlana Shaknes
I have been fortunate to work with, and learn from, Matthew at two different jobs during the 15 years I have known him. An outstanding marketer and a very strong strategists, Matthew is equally well-versed in delivering sharp strategic insights and developing and successfully implementing truly creative marketing programs. An avid learner, he has an outstanding ability to quickly grasp new concepts, gain in-depth understanding of new market segments and deliver concise and to-the-point forward-looking strategic analysis, that is suitable for both board-room and town-hall. He is a fantastic, fun spirit, who has been an inspiration to me and the teams that he worked with and managed both at Citi and Standard & Poor's.
Karen Van de Castle
Matthew and I were members of a team that launched the Risk Solutions business at S&P. Matthew was responsible for all of aspects of marketing including defining product/service offerings to responding to RFPs. He tackled his role with enthusiasm, bringing a high level of professionalism to the position. He was a
Svetlana Shaknes
I have been fortunate to work with, and learn from, Matthew at two different jobs during the 15 years I have known him. An outstanding marketer and a very strong strategists, Matthew is equally well-versed in delivering sharp strategic insights and developing and successfully implementing truly creative marketing programs. An avid learner, he has an outstanding ability to quickly grasp new concepts, gain in-depth understanding of new market segments and deliver concise and to-the-point forward-looking strategic analysis, that is suitable for both board-room and town-hall. He is a fantastic, fun spirit, who has been an inspiration to me and the teams that he worked with and managed both at Citi and Standard & Poor's.
Karen Van de Castle
Matthew and I were members of a team that launched the Risk Solutions business at S&P. Matthew was responsible for all of aspects of marketing including defining product/service offerings to responding to RFPs. He tackled his role with enthusiasm, bringing a high level of professionalism to the position. He was a
Svetlana Shaknes
I have been fortunate to work with, and learn from, Matthew at two different jobs during the 15 years I have known him. An outstanding marketer and a very strong strategists, Matthew is equally well-versed in delivering sharp strategic insights and developing and successfully implementing truly creative marketing programs. An avid learner, he has an outstanding ability to quickly grasp new concepts, gain in-depth understanding of new market segments and deliver concise and to-the-point forward-looking strategic analysis, that is suitable for both board-room and town-hall. He is a fantastic, fun spirit, who has been an inspiration to me and the teams that he worked with and managed both at Citi and Standard & Poor's.
Credentials
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Certified Scrum Product Owner® (CSPO®)
Scrum AllianceApr, 2021- Oct, 2024
Experience
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BATED BREATH THEATRE COMPANY
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United States
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Performing Arts
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1 - 100 Employee
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Board Member
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Jun 2023 - Present
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Board Member
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Jan 2020 - Present
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Citi
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Mexico
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IT Services and IT Consulting
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100 - 200 Employee
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Head of Marketing, Asia, Citi Commercial Bank
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Jan 2018 - Mar 2022
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Moody’s Analytics
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Consumer Goods Rental
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Senior Product Strategist - Asia Regional Strategy (Hong Kong)
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2017 - 2018
Responsible for developing and implementing Asia product strategy. Agile business owner. Product/ Scrum lead for major revamp of local-market digital product.
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Senior Product Strategist - Engagement Strategy
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2013 - 2017
Member of senior product strategy team responsible for the management and relaunch of firm's flagship digital information product. Led an Agile stream responsible for a key client customization feature. Responsible for developing product strategies, and client engagement, for alternative digital distribution channels including mobile and third-party content licensing.
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Director, Global Transaction Services
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2006 - 2013
Hired by Chief Marketing officer to increase internal and external product and brand visibility in the North American region for a $10 billion transaction banking business. Partnering with teams from product marketing, client relationship management, public relations and product sales to create and implement strategic marketing and communications plans. Drove business results and expanded target client penetration for the region. Promoted to lead product marketing for Investor Services. Implemented traditional and innovative client-focused marketing activities - including digital, social, video, newsletters and events. Selected to spearhead a franchise marketing and communications initiative. Developed positioning and presentations for senior management teams; contributed material for shareholder and regulator communications, including annual report, rating agency presentations and resolution plan. Managed and enhanced a formal competitive and market intelligence infrastructure, leveraging multi-source intelligence, including social media, to promote competitive differentiation and support strategic initiatives. Monitored social media, using listening programs on all major platforms, to identify potential brand reputation risk; devised, applied and led escalation. Show less
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Director
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2001 - 2006
Led marketing and communications for Risk Solutions a credit risk consulting and software business. Established branding standards and supervised their application in collateral material, advertising, web content, thought leadership and email marketing. Managed global media relations, developed and placed by-lined articles, wrote speeches for executives and served as firm's spokesperson. Initiated and maintained relationships with industry associations, and with conference, design and communications vendors. Show less
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Director
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1994 - 2001
Product Manager, Financial Institutions 2000-2001Director, Competitive Intelligence, Market Outreach 1994-2000
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Oppenheimer & Company
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United States
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Software Development
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Vice President
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1992 - 1994
Vice President - Senior Portfolio Manager, Liquidity Management Services Vice President - Senior Portfolio Manager, Liquidity Management Services
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Education
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Binghamton University
BS, Economics -
NYU Stern School of Business
Master of Business Administration - MBA
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