Coco Yi-Hui Hsu

Brand Manager at Jardine Restaurant Group
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Contact Information
us****@****om
(386) 825-5501
Location
Taipei City, Taipei City, Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English -
  • Mandarin Chinese -
Skills

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Bio

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Credentials

  • How to Set Goals When Everything Feels Like a Priority
    LinkedIn
    Jul, 2021
    - Nov, 2024

Experience

  • Jardine Restaurant Group
    • Hong Kong
    • Food & Beverages
    • 100 - 200 Employee
    • Brand Manager
      • Jan 2022 - Present

    • Assistant Brand Manager
      • Apr 2019 - Dec 2021

  • Vitalon foods
    • Assistant Brand Manager
      • May 2018 - Apr 2019

  • STANDARD FOODS LIMITED (Quaker Taiwan)
    • Product Supervisor
      • Jun 2014 - Aug 2017

      • In charge of baby milk powder and milk drink (RTD) business, and managed 8 product lines and over 25 SKUs.• Developed marketing strategic plan and executed brand campaigns, including TVC commercial, instore display, new user recruiting, sampling programs and digital campaigns to keep the business sales in the a declining market.• Launched new category- Quaker Grow Up Milk, liquid type and ready-to-drink, in September 2016.• Responsible for trade management, supervised trade promotion plan and supported tailor-made activities to grow business.• Collaborated with cross functional teams (sales, customer marketing, supply chain, R&D...) and external agencies to ensure solid execution of marketing plan.• Reviewed the sales performance regularly then develop and revise follow-up plans to support market expansion. - Increased annual sales by over 10% in largest two chain stores.• Monitored and controlled A&P budget to ensure the optimal value and desired results were being obtained.

  • Solvay Brussels School of Economics and Management, University Libre de Bruxelles
    • Exchange Student
      • Sep 2013 - Jan 2014

      Studied and work with foreign students, expanded my horizons and developed my global perspective. Studied and work with foreign students, expanded my horizons and developed my global perspective.

  • National Taiwan University
    • Taiwan
    • Higher Education
    • 700 & Above Employee
    • Teaching Assistant
      • Sep 2012 - Jun 2013

      • Management• Strategy, Management and Information Systems • Information Management (GMBA) • Management• Strategy, Management and Information Systems • Information Management (GMBA)

  • New Taipei City Computer Association
    • ITSeed training program
      • Sep 2011 - Aug 2012

      Participated in 5 projects (brand marketing, year open party, cross-straits exchanges, recruitment and graduation ceremony project), and led group members to plan detail of activities and boost team spirit. Participated in 5 projects (brand marketing, year open party, cross-straits exchanges, recruitment and graduation ceremony project), and led group members to plan detail of activities and boost team spirit.

Education

  • National Taiwan University
    Master of Business Administration (MBA), Management Information Systems, General
    2011 - 2014
  • National Central University
    Bachelor of Business Administration (BBA), Management Information Systems, General
    2007 - 2011

Community

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