Sophie Tran

Marketing & Communications Strategy Manager at Ackuretta
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Contact Information
us****@****om
(386) 825-5501
Location
TW
Languages
  • Nederlands Native or bilingual proficiency
  • Frans Professional working proficiency
  • Engels Full professional proficiency
  • Duits Elementary proficiency
  • Chinese Elementary proficiency
Skills

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Paul Meissner

Sophie Tran hat sich bei einem Grundkurs in Deutsch als gelehrige und schnell lernende Schülerin erwiesen.

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Credentials

  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Nov, 2020
    - Nov, 2024
  • Google Digital Guru - Black Belt
    Google Hong Kong
    Aug, 2019
    - Nov, 2024
  • Trading Academy Certified - Professional
    The Trade Desk
    May, 2019
    - Nov, 2024
  • Oath Ad Platforms DSP Certification Assessment
    Oath
    Apr, 2019
    - Nov, 2024
  • European Management Residency in Economics and Business Sciences
    Maastricht University
    Jan, 2016
    - Nov, 2024
  • Linguapolis Frans (niveau 6 - C1)
    UAntwerpen
    Feb, 2015
    - Nov, 2024

Experience

  • Ackuretta
    • Taiwan
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing & Communications Strategy Manager
      • May 2022 - Present

      - Develop and implement integrated marketing and PR strategies to promote Ackuretta's products and services to customers and partners. - Collaborate with cross-functional teams, such as Engineering, Product Management, Customer Service, Sales, to create and execute campaigns aligned with business objectives. - Build relationships with media outlets to increase brand awareness and thought leadership. - Maintain consistent brand messaging across all channels. - Develop and implement integrated marketing and PR strategies to promote Ackuretta's products and services to customers and partners. - Collaborate with cross-functional teams, such as Engineering, Product Management, Customer Service, Sales, to create and execute campaigns aligned with business objectives. - Build relationships with media outlets to increase brand awareness and thought leadership. - Maintain consistent brand messaging across all channels.

  • Freelance
    • Digital Marketing Consultant
      • Jun 2021 - Dec 2021

      - Rebrand and relaunch eco-friendly kids apparel brand. Working closely with founder to create social media and communication strategy (content creation + launching paid social media + SEA campaigns). - Build website and launch e-commerce with Shopify. Expand and connect webshop to extra sales channels (e.g.: Instagram + Facebook webshop) to increase consumer touchpoints. - Analyze paid media results to consult in making strategic business decisions. - Rebrand and relaunch eco-friendly kids apparel brand. Working closely with founder to create social media and communication strategy (content creation + launching paid social media + SEA campaigns). - Build website and launch e-commerce with Shopify. Expand and connect webshop to extra sales channels (e.g.: Instagram + Facebook webshop) to increase consumer touchpoints. - Analyze paid media results to consult in making strategic business decisions.

  • South China Morning Post SCMP
    • Hong Kong
    • Newspaper Publishing
    • 700 & Above Employee
    • Senior Campaign Executive
      • Jun 2020 - May 2021

      - Ensure all digital campaigns are booked accurately and meet clients objectives, starting in the pre-sales stage all the way through to campaign conclusion. - Execute digital campaigns while generating ideas on how to meet revenue goals and ensure customer success. - Own day-to-day digital campaign material trafficking, scheduling, optimization of display and video - Monitor campaign performance including troubleshooting, reporting, pacing and tracking progress. - Drive process efficiency with the continuous review of work flows.

  • PHD
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Programmatic Biddable Executive I HSBC Asia Pacific
      • Feb 2019 - Jun 2020

      - Set up and manage digital acquisition campaigns for HSBC across Asia Pacific. - Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch. - Use bidding algorithms and manually optimize strategies to meet client KPI goals. - Regular follow ups with client and internal stakeholders to review campaign results and make strategic recommendations to increase lead generation. - Use analytic dashboards and key reporting tools to make strategic recommendations for optimizing campaign performance. - Expert in working with DSPs and Programmatic marketplaces.

  • PHD
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Digital Expert
      • Mar 2017 - Jun 2018

      - Plan and execute online advertising campaigns for international clients in various industries (telecom, food, electronics, fast moving consumer goods. - Set up and manage digital campaigns in multiple online channels, including social media (Facebook, Instagram, Snapchat, LinkedIn), Google Campaign Manager and Display & Video 360. - Traffic campaigns to track and monitor post click activities. - Monitor and optimize running campaigns to deliver predefined targets on digital KPI's (reach, impressions, click through rate, cost per click, etc.) - Post campaign analysis and reporting: evaluating campaign performance to provide insights and recommendations to clients. - Collaborate with business development teams in the preparation of new client pitches.

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager Assistant Urban Decay Benelux
      • Aug 2016 - Feb 2017

      - Marketing: analyze and report weekly and monthly sales to provide strategic insights for the brand’s regional management team. Monitor and report online marketing activities of the brand’s distributors. - Public relations: support the creation of consistent, high-quality external communication materials. - Retail: ensure availability of promotional materials in the points of sale, including product testers, banners and animated price labels. - Marketing: analyze and report weekly and monthly sales to provide strategic insights for the brand’s regional management team. Monitor and report online marketing activities of the brand’s distributors. - Public relations: support the creation of consistent, high-quality external communication materials. - Retail: ensure availability of promotional materials in the points of sale, including product testers, banners and animated price labels.

  • Lyfra NV
    • Belgium
    • Wholesale
    • 1 - 100 Employee
    • Project Consultant
      • Apr 2016 - Jun 2016

      - Market research project, assisting a national food distributor in Belgium with the development and launch of a new product range. - Conduct several market studies, including store visits, online surveys, mystery shopping and stakeholder interviews. - Create business plan and in-store marketing plan - Market research project, assisting a national food distributor in Belgium with the development and launch of a new product range. - Conduct several market studies, including store visits, online surveys, mystery shopping and stakeholder interviews. - Create business plan and in-store marketing plan

Education

  • Antwerp Management School
    Master in General Management, Cum Laude
    2015 - 2016
  • 國立臺灣師範大學
    A Course in Contemporary Chinese, Cum Laude
    2021 - 2022
  • Universiteit Antwerpen
    Master in Strategic Communication, Communication Sciences
    2010 - 2015

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