Alisa Sow

Communications Lead at UCLA Information Technology Services
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Contact Information
us****@****om
(386) 825-5501
Location
Roseville, California, United States, US

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Jeanne Blauvelt

Alisa’s keen awareness, presence, listening ability and sustainable business focus provided quick, effective strategies for a successful business development outcome. She is positive, thought-provoking and not afraid to ask razor sharp questions to help clients find and overcome their potential blind spots. She works in a collaborative and spirit enhancing way. The end result of our work was a win-win, sustainable and growth-oriented business solution. She is on time and has consistent follow-thru. I will definitely work with Alisa in the future and highly recommend her.

Jennifer Henson, M.Ed.

It was a real pleasure to work with Alisa. She is kind, conscientious, thoughtful, and engaging. I hope to have another opportunity to work with her in the future!

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Credentials

  • Authentic Leadership Certification
    Naropa University

Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Communications Lead
      • Mar 2023 - Present

      Leading communications efforts for ASCEND 2.0 to ensure awareness, alignment and adoption of new enterprise-wide cloud-based financial system. Focus on change management communications strategy development and execution, for a successful launch and implementation. Leading communications efforts for ASCEND 2.0 to ensure awareness, alignment and adoption of new enterprise-wide cloud-based financial system. Focus on change management communications strategy development and execution, for a successful launch and implementation.

    • Principal Consultant
      • Jan 2022 - Present

      We support your business in moving from complexity into clarity. Strategic Communications | Team Engagement | Leadership Training We support your business in moving from complexity into clarity. Strategic Communications | Team Engagement | Leadership Training

    • United States
    • Mental Health Care
    • 300 - 400 Employee
    • Sr. Writing Consultant
      • Mar 2022 - Mar 2023

      • Researched and wrote business and employee engagement focused articles for mental health care practitioners. Content developed for articles, infographics, web content, and more. • Developed storytelling strategies to boost internal engagement for critical internal audiences. • Researched and wrote business and employee engagement focused articles for mental health care practitioners. Content developed for articles, infographics, web content, and more. • Developed storytelling strategies to boost internal engagement for critical internal audiences.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Communications Specialist
      • Jul 2019 - Dec 2021

      Planned, sequenced, and executed on launch communications for new doctor and staff education program, to include input on course development for learner success. Focused platforms included eLearning, webinars, and in-person events. Resulted in 69% engagement and familiarity with program following initial launch, and 200+ new learning management users within three months of launch. Specific achievements: Led communication planning and execution for launch of doctor facing training and education program, including sequencing internal and external communications. Results include building 69% familiarity with program immediately following initial launch, 200+ users of new learning management platform within first three months, and 3,000+ view of website within the first two months. Developed multi-tiered plan, to include leadership development, employee training, onboarding development, and relationship tools- to ensure increased Employee Engagement across the division, meeting company objectives. Led weekly touchpoint meetings to ensure alignment between marketing and communications functions to ensure cohesive brand communications. Ensured proper sequencing of tactics and alignment across teams for stronger brand presence and credibility. Designed and led collaboration workshop. Within one month following workshop, actionable group-generated steps were implemented, including department social touchpoints, cross-team learning, and expansion of cross-team functional awareness. Show less

    • United States
    • Education Management
    • Organizational Development SIG Lead
      • Jan 2019 - Dec 2019

      Led Organizational Development Special Interest Group (SIG), a primary hub of learning and networking for OD professionals in the Sacramento region. Organized and managed events to support shared resources and best practices in organizational development across the region including: cross-industry panel on how to develop high performing organizational coaching programs; assessments to build team resilience and strength; and leadership tools for success. Led Organizational Development Special Interest Group (SIG), a primary hub of learning and networking for OD professionals in the Sacramento region. Organized and managed events to support shared resources and best practices in organizational development across the region including: cross-industry panel on how to develop high performing organizational coaching programs; assessments to build team resilience and strength; and leadership tools for success.

  • Farm Credit Bank of Texas
    • Austin, Texas Area
    • Communications Project Manager
      • Feb 2018 - Sep 2018

      • Developed coaching and training program to strengthen resilience through large-scale change to be launched across region for 1,900+ end users. • Engaged with executive team to develop and execute on a comprehensive communication strategy for multi-million-dollar technology implementation program for clients across a five-state region. • Built and led communications project with a focus including website, event management, email marketing and print collateral to ensure engagement goals are met and exceeded. • Led events including recent $140K+ client facing event which led to significant increase in client engagement. • Specific focus on building a team environment to ensure collaboration and shared vision. Show less

  • Form and Flow LLC
    • Sacramento, California, United States
    • Senior Consultant
      • Oct 2014 - Apr 2018

      I offer communications and team building consulting and coaching for clients in diverse industries including health, wellness and non-profit to include promotion, concept and branding, collateral material design, email marketing, group presentation development and delivery, and strategic implementation of marketing plan to increase visibility and reach for target audiences and community. Client projects include: needs assessments, data compilation and formulating actionable plans for product delivery for multi-million dollar ventures; planning and leading presentations and events; and providing professional development and leadership tools, encouraging proficiency and management tools among participants. Show less

    • Leadership Team - Organizational Culture
      • Mar 2016 - Mar 2017

      I co-developed the vision and operational structure for a sustainable presence of organizational Culture Ambassadors in the Austin area. I additionally co-designed a team building process to ensure mission agreement and to define unique differentiators. Finally, I designed a shared platform for the leadership team to discuss and define programming for upcoming year. The Academy of Culture Ambassadors is a community of socially minded professionals that have an exemplary reputation for sharing innovative practices for superior workplace joy, productivity, and innovation. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Analyst
      • Sep 2015 - Aug 2016

      In this role, I led communications for several projects on the overall UT program to overhaul the IT framework from mainframe to diversified software ecosystem. Specific aspects of my role included:- Developed and implemented all communications, including website, email, print and digital materials, for the University’s first employee training management software to be accessed by 25,000+ employees. - Managed communications projects for enterprise level implementation of Workday HCM/Payroll and Finance modules (one of largest Workday Higher Ed implementations to date).- Planned effective customer facing messaging campaigns for new IT ecosystem development and launch, with particular focus on strategic communications to increase engagement by developers and staff throughout UT Austin campus. - Designed and implemented communications for technical and business audiences including blogs, articles and educational materials, and project management of bi-weekly newsletter to 300+ developers.- Facilitated discussions across internal project teams with diverse needs to collaborate and meet overall program objectives, and designed tools to increase communication including developing communication planning tool to coalesce, streamline and manage communication initiatives for 10+ Services and 25+ Offerings.- Managed team collaboration and project flow through organizational initiatives including organizing file structure within Sharepoint, Outlook communication calendar creation and Jira task management. Show less

    • Organizational Change - Project Management Assistant
      • May 2015 - Sep 2015

      Project management, assisting in the transition from a legacy computer system to a new IT ecosystem (ASMP 2.0). - Collaborating in designing and delivering training leading to the effective and smooth implementation for key stakeholders and users. - Organizational and communication support for technical architecture team, including Sharepoint file management and overall project management support.

    • Legal Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2013 - Oct 2014

      Highlights: • Created a one person driven marketing department, supporting a resulting total sales increase of 42% YTD over previous years. • Streamlined marketing process through the implementation of project management (Wrike, WorkZone) software to track and organize campaigns. Initiated and implemented over 150 projects annually. • Built and developed marketing campaigns (recurring and specialty) resulting in increase of new lead sources (new to consider company product) of 36% within key campaign. Summary: My role included articulating brand messaging, defining key markets, and crafting and implementing comprehensive campaigns that increase brand recognition and value while also increasing revenues. This included the design of all blog, social media, email campaigns, press releases and website lead generation. Additionally, I managed the production of marketing campaigns, devised and recommended marketing strategies and maintained on brand marketing activities. Show less

    • Program Management, Training Development, and Communications
      • Jul 2008 - Jun 2013

      Highlights: • Researched, designed and implemented revolutionary “Rites of Passage” program for 5 star resort resulted in the program featured on the cover of “Organic Spa” within 6 months after launch. • Designed staff training to include coaching, role playing, script development, product education and knowledge to increase ability of staff to adequately assess their client needs and to create a more welcoming environment for clientele, directly increasing bookings and increasing the longevity of our client contract for over 5 years. • Worked with existing employees of an award winning client to build new wellness offerings. Ability to discover hidden talents within existing employee skills saved client over $100,000 in hiring costs. Summary: Consulting in project development and implementation, communications, operations and sustainability across a variety of wellness projects. My role included being entrusted with organizing staff training procedures for implementation of programs; business strategic positioning and branding; proposal writing and presentation design; and marketing material development and presentations for multi-million dollar hospitality clientele. Additionally I prepared extensive trend research analysis in areas of healthcare, wellness and sustainability, and designed programs that dovetailed wellness facility visions with market viability. Coordinating specialized progression in articulating corporate vision Orchestrating research for revolutionary “Rites of Passage” program for five star resort Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Volunteer- Program Design and Implementation
      • Apr 2012 - Sep 2012

      Summary: Designed and implemented Annual Fundraiser to introduce global non-profit to the local community, including securing sponsors, engaging volunteers to offer trainings, and managing marketing and outreach for event. Through this fundraiser, I expanded the reach of awareness and financial contributions for the non-profit in the region, and created a platform that could be replicated and offered annually to maintain momentum and impact. Summary: Designed and implemented Annual Fundraiser to introduce global non-profit to the local community, including securing sponsors, engaging volunteers to offer trainings, and managing marketing and outreach for event. Through this fundraiser, I expanded the reach of awareness and financial contributions for the non-profit in the region, and created a platform that could be replicated and offered annually to maintain momentum and impact.

Education

  • Coaches Training Institute
    Co-Active Coach Training, Organizational Change Coach
    2018 - 2019
  • Naropa University
    Authentic Leadership Certification Program, Organizational Leadership
  • Rocky Mountain College of Art & Design
    BA, Interior Design
  • Florida International University
    BA, Psychology
  • NIA
    White Belt; Blue Belt, Mind-Body Dance Training

Community

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