Experience

GroupM Sverige

• Sweden
• Advertising Services
• 100 - 200 Employee

• Executive Director Platforms GroupM Nexus

  • Mar 2022 - Present

  Stockholm, Sverige



Amazon

• United States
• Software Development
• 700 & Above Employee

• Sr PM - Performance Marketing EU

  • May 2021 - Mar 2022

  Sverige



Bluestep Bank

• Sweden
• Financial Services
• 100 - 200 Employee

• Head Of Digital Marketing

  • Feb 2019 - May 2021

  Stockholm, Sverige



Numberskills AB

• Digital strategist & Partner

  • Jan 2019 - May 2021

  Stockholm, Sverige Consulting in digital strategy and performance marketing. Focus on organisation, digitalisation and performance/growth marketing



Curamando

• Sweden
• Business Consulting and Services
• 200 - 300 Employee

• Advisor

  • Jul 2014 - Dec 2018

  Stockholm, Sweden Digital Consultant within change projects, business strategy, digital sales channels and branding. Internal responsibilities over the years: Vice Capability lead for one of three tracks (20+ consultants) and Vice HR & Culture manager. Example of projects delivered: - Online team lead and Traffic acquisition for Coop online AB, initiated new customer acquisition strategy and plan, driver of agency relations and planning of media budgets for 2018. - Digital Sales manager for… Show more Digital Consultant within change projects, business strategy, digital sales channels and branding. Internal responsibilities over the years: Vice Capability lead for one of three tracks (20+ consultants) and Vice HR & Culture manager. Example of projects delivered: - Online team lead and Traffic acquisition for Coop online AB, initiated new customer acquisition strategy and plan, driver of agency relations and planning of media budgets for 2018. - Digital Sales manager for SBAB: leading and building their online department from 2 FTE’s to 7 FTE’s, created a three year digital strategy and led the operational start up of those work processes and projects. Getting the new team in place and overdelivering on sales budget. Included managing budgets & forecasting of sales for the Marketing department. - Client & project lead for Tele2. Managing the consultancy team in place, whilst being interim Acquisition Manager of Tele2 & Comviq. Included managing and optimizing all acquisition from Digital channels. Show less



Wippet AB

• Senior Digital strategist and Co-founder

  • Jul 2011 - Jun 2014

  Stockholm, Sweden Digital specialist and Project Manager, focusing on traffic acquisition strategies, agency relationships, optimization of sales channels and overall digital strategies. Worked with clients such as Ebookers/MrJet, PK Huset, Search Integration, Medieinstitutet, IUM and Svenska Kyrkan.



Medieinstitutet

• Sweden
• Higher Education
• 100 - 200 Employee

• Lectures/Seminars in SEM

  • Sep 2012 - Feb 2013

  Stockholm, Sweden I taught a class in SEM for the students attending the Online Marketer-programme. The course covered everything from the basics of working in Google Adwords, creating campaings and optimization, to creating estimates and budgets for clients.



Vista

• United States
• Software Development
• 700 & Above Employee

• Marketing Specialist

  • Aug 2010 - Jul 2011

  Barcelona, Spain Marketing Specialist Nordics. Managed budgets and strategies for Search Marketing, DTI and Affiliate channels for the entire Nordic region. Focusing on B2B within small/medium business segment. Including budgeting, forecasting, creating business plans and ongoing lead generation. I also managed a team of 4 direct reports and was involved in the recruiting process for these roles.



Outrider Sweden AB

• Senior Search Advisor

  • Aug 2007 - Aug 2010

  Stockholm, Sweden SEM Specialist, working for the Media Agencies within Group M. Managing larger clients such as LG Electronics, Ellos, Unilever, AMF and Volvo. I was responsible for everything from creating quotes, estimates and recommendations to setting up and managing the SEM campaigns. Reporting to both the Media agencies as well as their clients on results. Also held several trainings and seminars on the topic of SEM. Worked in Omniture and Google Analytics.



Ryce Directory Intelligence

• Account Manager

  • Nov 2006 - Aug 2007

  Stockholm, Sweden Account Manager in Digital Marketing. Working with small/medium businesses to help them create efficient and results oriented internet marketing plans and investments.



Bewator AB

• Security and Investigations
• 1 - 100 Employee

• Marketing Coordinator

  • May 2005 - Oct 2006

  Stockholm, Sweden - Marketing Coordinator Nordics, Bewator HQ in Sweden



CPM Scandinavia

• Asst. Account manager

  • 2003 - 2005

  Assistant Account Manager for Field Marketing projects and In Store Events. Worked with accounts such as Nike, Bosch and HP, managing events with between 10 - 30 employees.



Campuz Mobile

• Telecommunications
• 1 - 100 Employee

• Field Sales Representative

  • Mar 2002 - Aug 2002

  Northern Region, Sweden Worked as Field sales represantative in national road show displaying some of Sony Ericsson’s first mobile phones.