Experience

+WeCreate Media

• United States
• Media Production
• 1 - 100 Employee

• Director of Web

  • May 2022 - Present

  + Spearheads the planning, execution, and management of all website-related initiatives. + Develops and implements comprehensive SEO strategies tailored to client and internal requirements, optimizing online visibility and driving organic traffic. + Oversees the entire website development lifecycle, ensuring timely project completion and adherence to budget constraints. + Leverages expertise in GA4 and SEM Rush to generate insightful web analytics reports, providing clients with data-driven recommendations for keyword optimization and overall website performance enhancement. + Educates clients and internal team members on technical aspects of website design, development, and maintenance to facilitate informed decision-making. + Demonstrates proficiency in full-stack web development, creating responsive and user-friendly websites from concept to completion. + Evaluates, recruits, and manages external development contractors, ensuring seamless collaboration and high-quality deliverables. Show less



OMS Photo

• United States
• Photography
• 1 - 100 Employee

• Director of Marketing

  • Feb 2018 - Jul 2022

  + Directs the company's digital marketing, direct marketing, sales initiatives, and overall brand management. + Developed detailed buyer persona (key audience research) to guide marketing plans, comprehensive content roadmaps, and sales strategies tailored to our customers’ unique buyer’s journey (see additional documents). + Performs keyword research, link-building research, and competitive analysis to plan SEO strategies for organic search traffic growth. + Developed current website from the backend server (VPS) to frontend content management system (CMS - WordPress), demonstrating in-depth and practical knowledge of HTML, CSS, JavaScript, and technical SEO needs. + Optimizes and guides Google Adwords (PPC), social media advertising, and video advertising campaigns. + Creates social media strategies and schedules for Instagram, Facebook, LinkedIn, Twitter, YouTube, and Vimeo. + Writes content for web pages, blog articles, social media posts, email marketing, print materials, and all other copywriting needs. + Prepares detailed Google Analytics/Google Data Studio and SEM Rush reports to track KPIs, guide keyword optimization improvements, conversion rate optimization (CRO), and market opportunity analysis. + Manages internal creative staff to generate engaging photography and video assets for campaigns. + Collaborates frequently with the sales team on direct client communications and sales presentations. + Translates and presents down-to-earth marketing assessments regarding SEO and marketing plans to the President and managing partners. + Performs other marketing needs such as print material design, direct mail marketing, managing outside vendors, and hiring interns. + Gained advanced knowledge in photo retouching, commercial photography, and video production. Increased search engine visibility and website traffic by 277% in three years (reports furnished upon request). Show less



Upright Communications

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager

  • Sep 2012 - Feb 2018

  + Leads digital marketing and SEO programs for national and local clients, yielding repeated success. + Develops in-depth digital marketing campaigns for clients and manages their execution, including website development, premium content offers, press releases, blog posts, social media management, email campaigns, and sales automation workflows. + Develops buyer personas to guide content roadmaps and SEO strategies. + Conducts keyword research, link-building research, and competitive analysis to direct specific SEO and content strategies. + Prepares monthly comprehensive marketing reports for clients detailing KPIs and overall campaign progress. + Presents digital marketing proposals to prospects and current clients. + Supervises web development and SEO teams developing websites and SEO programs. Show less