Experience

FleishmanHillard HighRoad (FHR)

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Consultant, Paid Specialist

  • Jul 2022 - Present

  I am the main planner and buyer at FHR. In this role, I am in charge of providing end-to-end strategy and execution across all channels, which focuses on paid social and digital initiatives. In this role, I have executed across a multitude of channels including Meta, Pinterest, TikTok, Adobe, Amazon, The Trade Desk and worked in partnership with several vendors. CANADA: - 3M: Command, Filtrete, Scotch-Brite, Scotch, Post-It, Nexcare & Medical Solutions - Meguiar's - Great Clips - Kubota - Nova Scotia Health US: - Hitachi Vantara - Daiichi Sankyo Show less



Freelance

• Edmonton, Alberta, Canada

• Senior Consultant

  • Mar 2023 - Present

  Provided campaign planning, management, reporting and advice services for small business clients looking to expand and grow their businesses across multiple platforms. Provided campaign planning, management, reporting and advice services for small business clients looking to expand and grow their businesses across multiple platforms.



King Ursa

• Canada
• Advertising Services
• 1 - 100 Employee

• Media Buyer & Strategist (360)

  • Aug 2021 - Jul 2022

  My role at King Ursa is to create and develop strategic plans to meet client needs and to execute, optimize and report results. Present plans, and insights and articulate strategies directly to clients. I work across an increasingly expanding repertoire of media channels from traditional buying, to digital, to SEM and even programmatic. There is a heavy focus on providing innovative strategies for clients, leveraging data and analytics and creating detailed audience personas to target. • Worked in platform managing FB/IG, Twitter, TikTok, Pinterest, Reddit, LinkedIn and Quora campaigns • Managed and optimized in DV360 and Amazon DSP • Setup campaigns for Google SEM, Criteo, Flipp and more • Managed bookings for OOH/DOOH vendors • Developed audience personas using Vividata research Main Accounts: Timberland, Maple Lodge Farms, Zabiha Halal, QTrade, Conference Board of Canada, Van Der Hout jewelry, Innovia (US) Secondary Accounts: Moosehead, Twisted Tea, James Ready, Cracked Canoe, Beatrice Society Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Associate, Investment Trading (360)

  • Jan 2020 - Aug 2021

  Planning and executing 360 buys for Unilever. Heavy focus on Broadcast & Digital buying as well as hands-on Programmatic buying. Broadcast is my main focus, however, being 360 I have developed my skills on platforms such as Prisma, the Amazon DSP, Sizmek, Neilson and The Trade Desk. Digital buys are managed from the planning process, to client presentations, to buying, trafficking and posting. • Fully experienced in Broadcast including global auditing • Competent in Digital buying and related duties • An understanding of Programmatic buying and buy optimization • 360 Team dynamic, innovating a more holistic approach to Media Buying Main Account: Unilever Canada & Unilever Asia Show less



Touché!

• Canada
• Advertising Services
• 100 - 200 Employee

• Broadcast Investment/Buyer

  • May 2019 - Dec 2019

  Independently managing client accounts through all stages of the buying process. Creating and ensure healthy advertising buys on both TV and Radio, with a focus in the auto industry and bank investments. Communicating and strategizing with planners to create robust and efficient buys. • Experienced in both radio and TV buying • Firm understanding of DDS • Time management and organization skills • Interpersonal skills Main Accounts: Volkswagen, 3M, HSBC, H&R Block, Enercare, PPG, Agropur, ProMix, United Way Secondary Accounts: Canadian Tire, Audi Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Broadcast Media Assistant

  • Jul 2018 - May 2019

  Inputting and management of television advertising buys for Procter & Gamble as well as other accounts. Developing new efficiencies through script creation and re-organization of file management and processes. High level of attention to detail while logging contracts. Thorough work checking and monitoring of estimates and achievement on purchased spots, as well as applying adaptive error prevention and correction techniques. • Versed in handling detail sensitive material • Knowledge of television network nuances • Strong interpersonal skills communicating with network/account reps • Working with multiple people on multiple accounts • Proficient in problem resolutions Main Accounts: Procter & Gamble, Coca-Cola, Soda Stream and Smuckers Secondary Accounts: Jaguar, Land Rover, Lindt and Mondelez Show less



OMD Canada

• Canada
• Advertising Services
• 100 - 200 Employee

• Media Buying Assistant (Intern)

  • Apr 2018 - May 2018

  • Experience working on time-sensitive projects • Thorough attention to detail in data entry • Strong teamwork skills in an office environment Main Accounts: PetSmart, Subaru, Armor All, Beiersdorf, Luxottica • Experience working on time-sensitive projects • Thorough attention to detail in data entry • Strong teamwork skills in an office environment Main Accounts: PetSmart, Subaru, Armor All, Beiersdorf, Luxottica



Self-employed

• Ontario, Canada

• Freelance Architect

  • Sep 2015 - Apr 2018

  • AutoCAD based blueprint designs • Interpersonal skills applied to clients to meet their building needs • Thorough understanding of financial considerations in design • Building code knowledge applied to designs • Time management skills working with time-sensitive projects. • AutoCAD based blueprint designs • Interpersonal skills applied to clients to meet their building needs • Thorough understanding of financial considerations in design • Building code knowledge applied to designs • Time management skills working with time-sensitive projects.



HISTORIC RESTORATION INC.

• United States
• Construction
• 1 - 100 Employee

• Laborer

  • Apr 2017 - Aug 2017

  • Applying first-aid knowledge as health and safety representative • Organised and presented weekly updates in health and safety meetings • Strong work ethic in completing tasks of physical labor • Provided blueprint reading • Developed a further understanding of building construction • Applying first-aid knowledge as health and safety representative • Organised and presented weekly updates in health and safety meetings • Strong work ethic in completing tasks of physical labor • Provided blueprint reading • Developed a further understanding of building construction



Nerd Block

• Manufacturing
• 1 - 100 Employee

• Team Leader

  • Apr 2015 - Jul 2016

  • Developed efficient alternatives to production processes • Coordinated between multiple departments • Leadership skills in running a department • Problem-solving skills to meet deadlines under time pressures • Teamwork and communication used to organized co-workers • Developed efficient alternatives to production processes • Coordinated between multiple departments • Leadership skills in running a department • Problem-solving skills to meet deadlines under time pressures • Teamwork and communication used to organized co-workers