Jia Yu Choy

Co-Founder & CMO at Thryft
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Credentials

  • Facebook Certified Digital Marketing Associate
    Facebook
    Jul, 2020
    - Nov, 2024

Experience

  • Thryft
    • Singapore
    • Retail
    • 1 - 100 Employee
    • Co-Founder & CMO
      • Oct 2019 - Present

      Thryft is a technology-driven recommerce startup enabling users to buy, trade-in or donate their gently used books and clothes. We’ve invented an in-house developed system to identify, categorize and value each second-hand item we receive. We offer second-hand books and clothes to over 6 countries in the region. As CMO, I built Thryft's social media presence from the ground up with 55.7k followers across our social media channels (as of June 2022), as well as executing marketing campaigns to help us hit business goals. Show less

  • Mavericks Consulting
    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Junior Consultant
      • Nov 2018 - Dec 2019

      • Involved in the management and training of the hiring department (team of 12) • Improved and streamlined hiring pipeline for full-stack developers • Managed external job portals, reviewed resumes and conducted interviews with applicants • Onboarding and off-boarding of employees within the company • Involved in the management and training of the hiring department (team of 12) • Improved and streamlined hiring pipeline for full-stack developers • Managed external job portals, reviewed resumes and conducted interviews with applicants • Onboarding and off-boarding of employees within the company

  • Singtel
    • Singapore
    • Telecommunications
    • 700 & Above Employee
    • Market Research Assistant
      • Apr 2018 - Jul 2018

      • Gathered data on Singtel's customer satisfaction through phone call surveys • Gathered data on Singtel's customer satisfaction through phone call surveys

Education

  • Yale-NUS College
    Bachelor of Arts with Honours, Environmental Studies with a minor in Arts and Humanities
    2019 - 2022
  • St Joseph's Institution (SJI)
    International Baccalaureate
    2016 - 2017
  • Singapore Chinese Girl's School
    High School Diploma
    2012 - 2015

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