Head of Performance

• Sep 2020 - Present

Senior Digital Marketing Manager

• Jan 2020 - Aug 2020

Performance Manager

• May 2019 - Jan 2020

Competition analysis & research to know the strength & weaknesses of the competitors for developing effective marketing strategies Maintaining budget tracker for all the accounts for proper pacing & monitoring campaign’s performance & provide actionable insights whenever requiredAssisting Head of Performance with presentation for pitch of new clients for Paid Search & Paid SocialAd Hoc & PPTs (Assisting team with tasks like Ad hoc reports, account updates, providing data with insights for monthly, quarterly review)

Senior Digital Marketing Executive

• Dec 2017 - Apr 2019

Competition analysis & research to know the strength & weaknesses of the competitors for developing effective marketing strategies Campaign Strategy (Setting realistic goals with reference to the campaign's objective & propose a media plan basis on the budget to drive results for performance & awareness campaigns.) Audience Strategy (Developing effective audience strategy for campaigns with an intend to reach the right audience basis on the interests, remarketing/retargeting, customer match/custom audience, lookalike/similar audience.) Campaign Management (Creation, execution, monitoring, measuring Paid Search & Paid Social Campaigns.) Campaign Optimization (Daily pacing, budget optimization, keyword optimization, landing page optimization, ad copy optimization)Bulk Uploads (Strong knowledge of Google AdWords editor & Facebook power editor for bulk changes)Campaign Suggestions (Providing relevant Ad copies suggestion, additional keywords, additional audience, etc to improve campaign's performance)Campaign Reporting (Assisting team to deliver campaign reports on time with proper analysis.) Ad Hoc & PPTs (Assisting team with ad hoc tasks like Ad hoc reports, creating IO's, providing PowerPoint slides for presentations. etc)

Business Manager

• Feb 2017 - Nov 2017

Analyzed competitor’s behavior in the market based on their USP’s & developing unique strategy for the accountBuilt & managed PPC campaigns for Google AdWords, Facebook & Twitter on networks like Search, Display & VideoPrepared the complete keyword structure for all categories (Brand, Generic & Competition) using keyword planner & group them based on their theme for search campaignsPrepared the audience bucket & list of placements using display planner based on interests, topics for display & video campaignsAnalyzed the maximum reach & frequency on Facebook based on the targeting audience & prepare relevant clusters & theme them into advert set for Lead Generation, Click to visit, Post engagement campaigns etc.Prepared media plan for Google Adwords, Facebook & Twitter based on the monthly budgetCreated relevant ad copies for search campaigns to improve the relevancy of the ad with reference to the keywordDesigned the campaign structure through interface of Google Adwords, Facebook & TwitterUsing tools like Google Adwords Editor, Power Editor for bulk uploads & bulk changes Optimized all campaigns & applying various strategies like budget allocation, keyword bid adjustment, ad scheduling, experimenting campaign settings on a daily basisAnalyzed daily, weekly & monthly report with the help of team & sharing it with clientCoordinated with account managers & working closely with them to ensure that campaigns timelines, cost estimates, schedules and forecasts are accurately developedAssisted Account Managers with the required data & slides for PPT for account acquisitionAttended monthly meeting with client for overall campaign review & way forward

Executive - Paid Media

• Sep 2015 - Oct 2016

Built and managed the paid campaigns(Search, Display, Video)Fruitful keyword research, grouping, creative writing, testing and landing page optimization.Daily and weekly reporting for paid accountsUpdated SEM budget sheet on a daily, weekly and monthly basisImplemented various new strategies & features for improving campaign’s performance in terms of relevancy, quality score, and CPL etc.Worked with Account Managers to ensure that campaigns timelines, cost estimates, schedules and forecasts are accurately developedProvided regular results analysis, reporting and recommendationsStudied and analyzed competitor’s behavior at regular time intervalsHelped to prepare performance review presentations

CRM Executive

• Jul 2010 - Nov 2013

Resolved queries of the users through mails Monitored online chats and newly registered users on the website along with latest updates over the website’s blog.Provided online chat support for new users on the website.Referred Google Analytics for website’s performance with different dimensionsMonitored website along with various contents on the site.Published latest Social Media Contents of the website on social networking websites (Facebook, Google Plus, Twitter)Facebook Comment Moderation for Games2win.com & Gangofgamers.com.Reviewed App Rating Dashboard for Games2win.com and Gangofgamers.com & fetched data for reporting from appfigures.com.