Associate Digital Campaign Manager

• Jan 2020 - Present

Digital Marketing Strategist

• Aug 2018 - Present

- Developing comprehensive marketing strategies, implementation plans, and creative directions for clients across various social media channels (Facebook, Instagram, LinkedIn)- Responsible for the hands-on management of campaigns and client relationships to ensure overall campaign success, and client satisfaction. - Building marketing funnels, optimizing offers, and finding improvements in the lead generation and acquisition process specific to clients' business goals.- Working with marketing and content teams to generate advertising assets including blog posts, content calendars, graphics, images, slideshows, amongst others.- Analysis via A/B testing to determine the most effective advertisements. - Overseeing budgeting, forecasting, campaign optimization, campaign audits, case studies, and reporting.- Created and launched several highly successful paid social media campaigns for clients including, Skechers, Muji, Fitness First, Axe Brand, Aesthetic Marketing Asia, Miele, Lavish Catering, GaiGai, amongst others.

Digital Marketing Assistant

• Sep 2017 - May 2018

Support a group of small businesses to establish a successful web presence for the first time using WordPress. Assist with social media marketing. Launched several Facebook pages and Google+ pages. Grow its Facebook fan base organically and with the help of paid ads. Developed marketing, promotional strategies, and launch paid social media advertising campaigns to gain new customers.

Project Executive/Administration Officer

• Jan 2011 - Oct 2014

Served as integral part of growth and expansion of company during set up of office in Singapore. Oversaw securing of office space, purchasing computers and office furniture, setting up telecommunications functions, and other requirements for transition. Commercial point of contact for customers, agents, inter-departments and suppliers on all relevant enquiries from order to delivery of items including management of coordination with production planning and shipping departments in Germany. Trained, supervised and delegated work responsibilities for new staff. Interpreted commercial and technical documentation with orders. Planning, organizing and executing events, meetings and conferences.

Freelancer

• Jul 2008 - Dec 2010

Provided crucial support and coordination for client trips to Mexico by supporting sales team. Coordinated travel schedules and prepared activities schedules. Participated in exhibitions. Gained experience in various departments including purchasing, sales, production-planning and shipping departments.

Engineering Assistant

• Feb 2003 - Jul 2004

Served as Assistant Engineer in process control. Performed engineering analysis, generated reports and calculated material costs.

Assistant to Managing Director

• Feb 2001 - Dec 2002

Organized events, meetings and conferences. Supported senior management during ISO 9001 certification. Maintained database.