Eric B. Horn
Senior Director, Corporate Partnerships at Hartford Athletic- Claim this Profile
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Bio
Michael Mudd
Eric Horn is a well-liked employee and always puts the team results as priority number one. He does a very good job servicing the client and paying attention to detail. He is very professional in his correspondance with the customer.
Herm Sorcher
Eric Horn has a been a leader in the Danbury Mad Hatters Organization. I have worked directly with Eric on many projects in getting a start-up business off the ground. In many instances Eric had to champion projects from start to finish. Eric's leadership in guiding the staff and team has always been first rate and top quality. I will go to Eric on many issues for advice and guideance on how to best accomplish a goal.
Michael Mudd
Eric Horn is a well-liked employee and always puts the team results as priority number one. He does a very good job servicing the client and paying attention to detail. He is very professional in his correspondance with the customer.
Herm Sorcher
Eric Horn has a been a leader in the Danbury Mad Hatters Organization. I have worked directly with Eric on many projects in getting a start-up business off the ground. In many instances Eric had to champion projects from start to finish. Eric's leadership in guiding the staff and team has always been first rate and top quality. I will go to Eric on many issues for advice and guideance on how to best accomplish a goal.
Michael Mudd
Eric Horn is a well-liked employee and always puts the team results as priority number one. He does a very good job servicing the client and paying attention to detail. He is very professional in his correspondance with the customer.
Herm Sorcher
Eric Horn has a been a leader in the Danbury Mad Hatters Organization. I have worked directly with Eric on many projects in getting a start-up business off the ground. In many instances Eric had to champion projects from start to finish. Eric's leadership in guiding the staff and team has always been first rate and top quality. I will go to Eric on many issues for advice and guideance on how to best accomplish a goal.
Michael Mudd
Eric Horn is a well-liked employee and always puts the team results as priority number one. He does a very good job servicing the client and paying attention to detail. He is very professional in his correspondance with the customer.
Herm Sorcher
Eric Horn has a been a leader in the Danbury Mad Hatters Organization. I have worked directly with Eric on many projects in getting a start-up business off the ground. In many instances Eric had to champion projects from start to finish. Eric's leadership in guiding the staff and team has always been first rate and top quality. I will go to Eric on many issues for advice and guideance on how to best accomplish a goal.
Experience
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Hartford Athletic
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United States
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Spectator Sports
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1 - 100 Employee
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Senior Director, Corporate Partnerships
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Jan 2020 - Present
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XL Center
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Corporate Sponsorships
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Jul 2013 - Jan 2020
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Fox Corporation
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Sponsorship Advertising Sales
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Jun 2012 - Jul 2013
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Worcester Sharks
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United States
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Spectator Sports
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1 - 100 Employee
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Sales Manager, Corporate Partnerships
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Jul 2009 - Apr 2011
Designed, presented and sold customized proposals and partnership packages in line with customer marketing and branding goals and objectives.Oversaw all negotiations for advertising, sponsorship and hospitality sales.Managed all key accounts essential to success of team's corporate budget.Maintained all tracking of key account history and sponsorship elements to ensure complete fulfillment of partnership package.Attend all home games (40) and playoffs to ensure client satisfaction.
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General Manager of Business Operations
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Jul 2008 - Jul 2009
Responsible for all business operations as it relates to the hockey teamPlayer housing, game transportation, game day EMT’s and Physicians, all on and off-ice officialsResponsible for all negotiation of advertising and sponsorship sales including radio & print.Oversee all season, group & ticket package sales.Responsible for highest attendance across the league for 2008-2009-hockey season.Develop and implement all season and group sales strategies.Manage all key accounts essential to the success of hockey team & league.Research, create and deliver all potential client proposals and presentationsExecute all marketing, direct marketing and advertising for the purpose of branding team productResponsible for all human resource functions of interviewing and hiring of game-day staffSupervise activities and efforts of sales assistants, marketing, ticket & game-day staff.Direct all game day staff regarding responsibilities and event promotionsOversee delivery of services to ensure timeliness and client satisfaction.Participated in all on-ice practices with assistant coach responsibilities.Attended all away games on the bench and acted as main liaison between players and head coach.
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PGA TOUR
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United States
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Spectator Sports
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700 & Above Employee
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Sales Director / Pro-Am Manager
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Jan 2005 - Sep 2006
Managed all key accounts on the Buick Championship, including title sponsor (Buick) along with presenting sponsors (Mohegan Sun, Travelers) including IBM, Anheuser Busch, Diageo, Aetna, ING, The Hartford, UTC and Webster Bank.Oversaw tournament sales program to create new business opportunities involving corporate sponsorships, advertising, hospitality, expo, tickets sales and pro-ams.Negotiated all sponsorship, advertising and hospitality contracts.Researched, created and delivered all potential client proposals and presentations. Oversaw management of sales retention budget in excess of $5.3 million.Negotiated and executed all 3rd party sponsorship agreements involving executives, national clients and PGA TOUR. Managed and implemented pro-am programs for all pre-tournament/tournament week pro-ams including golf outings. Oversaw delivery of services to ensure timeliness and client satisfaction. Collected corporate logos and advertising for signage and name right purposes. Collaborated with Tournament Director on all Pro-Am special situations and player visits.Oversaw distribution of all sponsor credentials including tickets, ID badges, parking passes and hospitality tickets.Supervised activities and efforts of Sales Assistant, Marketing and Ticket Intern. Administered human resource functions including interviewing, candidate selection and performance reviews. Oversaw skybox, sponsorship, celebrity, scoring and junior golf volunteer committees.Secured over $600,000 in new business within the first 16 months of employment.
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Sales Manager / ProAm Manager
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Jan 2005 - Sep 2005
Managed key accounts on the Buick Championship, including assisting with title sponsor (Buick) to ensure accurate fulfillment of partnershipOversaw tournament sales program to create new business opportunities involving corporate sponsorships, advertising, hospitality, expo, tickets sales and pro-ams.Negotiated sponsorship, advertising and hospitality contracts.Researched, created and delivered all potential client proposals and presentations. Negotiated and executed 3rd party sponsorship agreements involving executives, national clients and PGA TOUR. Managed and implemented pro-am programs for all pre-tournament/tournament week pro-ams including golf outings. Oversaw delivery of services to ensure timeliness and client satisfaction. Collected corporate logos and advertising for signage and name right purposes. Collaborated with Tournament Director on all Pro-Am special situations and player visits.Oversaw distribution of all sponsor credentials including tickets, ID badges, parking passes and hospitality tickets.Supervised activities and efforts of Sales Assistant, Marketing and Ticket Intern. Administered human resource functions including interviewing, candidate selection and performance reviews. Oversaw skybox, sponsorship, celebrity, scoring and junior golf volunteer committees.
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Corporate & Group Sales Account Manager
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Sep 1998 - Jan 2005
Sold ticket packages, advertising and luxury seating for Hartford Wolf Pack AHL hockey, New England Sea Wolves Arena Football Team and Hartford Civic Center with annual budget over $3 million. Developed and implemented season and group sales strategies.Compiled all reports (new business, cancelled seats and event settlement sheets) for Director of Ticket Sales.Served as departmental point of contact for promoter of each Hartford Civic Center event.Established highly successful community fundraising programs including Stick with School, Corporate Angels, Town Nights and Girl Scout Night at the Wolf Pack. Coordinated fundraisers for slain police officer and cerebral palsy.Continuously recognized for top new business sales. Secured $60,000 in season ticket sales in less than three months (7/03 to 9/03) and almost $1 million overall.SALES CONTEST WINNER• Various Trips and Prizes
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Education
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Northeastern University
Bachelor of Science, Communications -
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Bridgton Academy
PG -
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Holliston High School
Community
