Director of Demand Generation

• Nov 2021 - Present

Demand Generation Manager

• Jul 2021 - Nov 2021

Fourth (powered by HotSchedules) is a global leader in providing workforce management, supply chain, and analytics solutions for the restaurant and hospitality industries. The Fourth unified platform, coupled with the industry’s most complete data and analytics suite, gives operators the actionable insights they need to control costs, scale profitability, improve employee engagement, and maintain compliance. As Demand Generation Manager, I head up the strategic creation and… Show more Fourth (powered by HotSchedules) is a global leader in providing workforce management, supply chain, and analytics solutions for the restaurant and hospitality industries. The Fourth unified platform, coupled with the industry’s most complete data and analytics suite, gives operators the actionable insights they need to control costs, scale profitability, improve employee engagement, and maintain compliance. As Demand Generation Manager, I head up the strategic creation and execution of the Hotel & Retail segment's demand programs for North America and assist with global efforts for the Enterprise and Emerging Market segments. Show less Fourth (powered by HotSchedules) is a global leader in providing workforce management, supply chain, and analytics solutions for the restaurant and hospitality industries. The Fourth unified platform, coupled with the industry’s most complete data and analytics suite, gives operators the actionable insights they need to control costs, scale profitability, improve employee engagement, and maintain compliance. As Demand Generation Manager, I head up the strategic creation and… Show more Fourth (powered by HotSchedules) is a global leader in providing workforce management, supply chain, and analytics solutions for the restaurant and hospitality industries. The Fourth unified platform, coupled with the industry’s most complete data and analytics suite, gives operators the actionable insights they need to control costs, scale profitability, improve employee engagement, and maintain compliance. As Demand Generation Manager, I head up the strategic creation and execution of the Hotel & Retail segment's demand programs for North America and assist with global efforts for the Enterprise and Emerging Market segments. Show less

Demand Generation Supervisor

• Jul 2019 - Jul 2021

- Responsible for understanding the business challenges and opportunities that exist for the business ventures of Integrous Marketing as well as our clients. Oversee the strategic development and execution of effective demand generation programs across all digital media channels to achieve desired results. - Partner closely with clients (including marketing operations and sales) to develop, educate, and execute on marketing strategies, campaigns and tactics to drive quality leads… Show more - Responsible for understanding the business challenges and opportunities that exist for the business ventures of Integrous Marketing as well as our clients. Oversee the strategic development and execution of effective demand generation programs across all digital media channels to achieve desired results. - Partner closely with clients (including marketing operations and sales) to develop, educate, and execute on marketing strategies, campaigns and tactics to drive quality leads, optimize conversions and proactively improve workflow and processes Show less - Responsible for understanding the business challenges and opportunities that exist for the business ventures of Integrous Marketing as well as our clients. Oversee the strategic development and execution of effective demand generation programs across all digital media channels to achieve desired results. - Partner closely with clients (including marketing operations and sales) to develop, educate, and execute on marketing strategies, campaigns and tactics to drive quality leads… Show more - Responsible for understanding the business challenges and opportunities that exist for the business ventures of Integrous Marketing as well as our clients. Oversee the strategic development and execution of effective demand generation programs across all digital media channels to achieve desired results. - Partner closely with clients (including marketing operations and sales) to develop, educate, and execute on marketing strategies, campaigns and tactics to drive quality leads, optimize conversions and proactively improve workflow and processes Show less

Associate Director - Search Marketing

• Jul 2017 - Jul 2019

Associate Director - Search Marketing - Partner in starting Austin office - Responsible for overall client success, team management, and assist with new business efforts for multi-million dollar B2B Tech and consumer accounts with a focus on closed-loop reporting and channel attribution.

Search Marketing Supervisor

• Oct 2016 - Jul 2017

Search Marketing Manager

• Mar 2015 - Oct 2016

Account Leader

• Jan 2015 - Mar 2015

• Launched, managed, and optimized search campaigns for a multi-brand global hotel chain to hit aggressive budget and ROI goals • Assisted with various digital display efforts across multiple channels and tactics including reporting, invoicing, and strategy • Collected and analyzed performance data, drew key insights, and directly communicated results and recommendations to the client • Worked directly with Google and Yahoo/Bing on innovative ideas to expand the search business and… Show more • Launched, managed, and optimized search campaigns for a multi-brand global hotel chain to hit aggressive budget and ROI goals • Assisted with various digital display efforts across multiple channels and tactics including reporting, invoicing, and strategy • Collected and analyzed performance data, drew key insights, and directly communicated results and recommendations to the client • Worked directly with Google and Yahoo/Bing on innovative ideas to expand the search business and test new betas and ad extensions/features • Trained and shared best practices with new team members including bidding and optimization strategies and overall campaign management

Account Specialist

• Mar 2014 - Jan 2015

Digital Media Associate

• May 2012 - Mar 2014

• Managed Paid Search efforts, including strategy, research, planning, and data analysis for clients across various industries as part of the Digital Media team • Assisted with Digital Display efforts across multiple channels including reporting, invoicing, and strategy

Digital Media Intern

• Nov 2011 - Apr 2012

Marketing Intern

• May 2011 - Aug 2011

• Performed Paid Search and SEO optimization tasks including keyword research, data analysis, and implementation of local listings • Wrote ad copy for a variety of clients across multiple industries • Analyzed and managed client spending and adjusted active campaigns within Google AdWords and MSN AdCenter • Performed Paid Search and SEO optimization tasks including keyword research, data analysis, and implementation of local listings • Wrote ad copy for a variety of clients across multiple industries • Analyzed and managed client spending and adjusted active campaigns within Google AdWords and MSN AdCenter

PPC Intern

• Jan 2011 - Apr 2011

• Worked hands-on with Google AdWords and MSN AdCenter to perform optimization tasks and provide insight into client accounts for both PPC and SEO teams • Utilized Google Analytics to analyze website usage and create actionable reports that are client ready • Performed keyword research: found keywords that led to clicks, sales, and analyzed overall quality of traffic • Worked hands-on with Google AdWords and MSN AdCenter to perform optimization tasks and provide insight into client accounts for both PPC and SEO teams • Utilized Google Analytics to analyze website usage and create actionable reports that are client ready • Performed keyword research: found keywords that led to clicks, sales, and analyzed overall quality of traffic

Student Intern

• 2008 - 2008