David Swift
Creative Director, Marketing, Licensing and Merchandising Global Creative at Illumination Entertainment- Claim this Profile
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Bio
Elie Dekel
David is a rare talent. Deep experience, a keen eye, Super-communicative and always bringing fresh and new creative. His ability to translate ideas into memorable, highly visual characters and situations is a marvel to behold. One of the best character artists, that I've ever had the pleasure of working with. Cant wait to collaborate again!!!
Anthony Ripo
David is an extremely unique, passionate designer and creative director with a vision that is unparalleled. His work always carries a style that is both different and appropriate for every brand he works on. As a co-worker, David excels at his job, handling assignments with ease and producing designs expediently without sacrificing brand integrity. I've been fortunate enough to work with David at Illumination Entertainment and 20th Century Fox, and he would be an invaluable asset to anyone who employs him.
Elie Dekel
David is a rare talent. Deep experience, a keen eye, Super-communicative and always bringing fresh and new creative. His ability to translate ideas into memorable, highly visual characters and situations is a marvel to behold. One of the best character artists, that I've ever had the pleasure of working with. Cant wait to collaborate again!!!
Anthony Ripo
David is an extremely unique, passionate designer and creative director with a vision that is unparalleled. His work always carries a style that is both different and appropriate for every brand he works on. As a co-worker, David excels at his job, handling assignments with ease and producing designs expediently without sacrificing brand integrity. I've been fortunate enough to work with David at Illumination Entertainment and 20th Century Fox, and he would be an invaluable asset to anyone who employs him.
Elie Dekel
David is a rare talent. Deep experience, a keen eye, Super-communicative and always bringing fresh and new creative. His ability to translate ideas into memorable, highly visual characters and situations is a marvel to behold. One of the best character artists, that I've ever had the pleasure of working with. Cant wait to collaborate again!!!
Anthony Ripo
David is an extremely unique, passionate designer and creative director with a vision that is unparalleled. His work always carries a style that is both different and appropriate for every brand he works on. As a co-worker, David excels at his job, handling assignments with ease and producing designs expediently without sacrificing brand integrity. I've been fortunate enough to work with David at Illumination Entertainment and 20th Century Fox, and he would be an invaluable asset to anyone who employs him.
Elie Dekel
David is a rare talent. Deep experience, a keen eye, Super-communicative and always bringing fresh and new creative. His ability to translate ideas into memorable, highly visual characters and situations is a marvel to behold. One of the best character artists, that I've ever had the pleasure of working with. Cant wait to collaborate again!!!
Anthony Ripo
David is an extremely unique, passionate designer and creative director with a vision that is unparalleled. His work always carries a style that is both different and appropriate for every brand he works on. As a co-worker, David excels at his job, handling assignments with ease and producing designs expediently without sacrificing brand integrity. I've been fortunate enough to work with David at Illumination Entertainment and 20th Century Fox, and he would be an invaluable asset to anyone who employs him.
Experience
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Illumination
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United States
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Animation and Post-production
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100 - 200 Employee
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Creative Director, Marketing, Licensing and Merchandising Global Creative
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Jul 2014 - Present
• Drive company revenue through strategic partnerships by overseeing and executing original brand campaigns and innovating new artistic directions for the Marketing, Theme Park, and Licensing departments • Lead brand and sales meetings to actively engage and sell potential partners on the creative vision for franchise opportunities • Develop strategies and art to attract new licensees and secure profitable programs/partnerships • Collaborate with domestic and international licensees in the design, development and production of local campaign needs and consumer products • Ensure creative consistency and maintain global brand identity with licensees and partners • Innovate original creative campaigns, with supporting art from concept to finish, for style guide creation and oversee guide layout and production • Direct and design branding, style guides, product merchandise, tradeshow exhibits, packaging and marketing collateral for feature film promotion, retail sales and theme park • Manage internal and external creative resources and evaluate the quality of creative work • Direct campaign photo shoots and editing of photographic resources • Oversee team of copy writers, production coordinators and graphic designers, while simultaneously collaborating with multiple advertising agencies and production vendors to maximize ROI in the production of creative assets and promotional items • Actively seek out and follow new trends for possible collaborations with artists and licensees to drive new revenue-generating partnerships Show less
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Creative Director, Warner Home Video Creative Services
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Jun 2013 - Jul 2014
• Creatively direct, generate and implement brand defining creative. Work to refresh and reinvent revenue-generating opportunities for existing franchises • Translate business goals into actionable creative initiatives across a variety of digital mediums including websites, microsites, landing pages, direct marketing and digital marketing (including social media, web banners, mobile apps, video-on-demand, etc) • Interpret creative briefs and translate into high-level concepts/design plans that meet business objectives • Oversee digital marketing efforts to improve brand presence in the consumer marketplace • Direct outside vendors and creative agencies in the fulfillment of design plans and development of creative assets. Serve as guardian for WB brand identities by maintaining close coordination with these outside partners and internal creative teams • Develop creative programs and design concepts that meet business objectives and advance brand strategy; oversee execution and implementation of these programs through all phases of work from concept through production • Drive collaboration between Marketing, Sales, Promotions departments together with filmmakers to align strategic goals • Oversee communication between Photo Services, Print Production and Legal to maintain productivity across departments • Manage all assignments and budgets to ensure effective use of resources Show less
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20th Century Studios
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United States
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Media Production
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700 & Above Employee
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Creative Director, Licensing and Merchandising Global Creative
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Dec 2005 - May 2013
• Collaborate with Sales, Marketing, Promotions, Theatrical, Retail and Brand departments to drive franchise profits and achieve revenue goals while ensuring creative consistency and maintaining global brand identity with licensees and partners • Evolve franchises into powerful brands by taking creative risks, initiating empowering ideas, and developing and producing break-out marketing campaigns • Participate in sales pitch meetings to actively engage and sell potential partners on the creative vision for franchise opportunities • Oversee collaboration with domestic and international licensees in the development, approval and production of local campaign materials and consumer products • Ensure project design elements are strategically on-brand with franchise initiatives • Oversee all elements of style guide creation for feature film and television projects • Direct and design branding, promotional media, collateral, tradeshow exhibits, packaging and product merchandise for feature film and television projects • Manage internal and external creative resources and evaluate the quality of creative work • Design original artwork for advertisements, style guide graphics, logos, promotional media, packaging and key art for: Avatar The Simpsons franchise Futurama FOX Sports Channel AVP franchise Aliens franchise Predator franchise HALO (video game) franchise Ice Age franchise Family Guy Sons of Anarchy FOX Classics A-Team Planet of the Apes franchise American Horror Story Show less
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23D Films
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Entertainment
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1 - 100 Employee
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Art Director, Creative Director
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Apr 2004 - Dec 2005
• Proactively maintain client relationships and assist with sales • Manage all assignments and budgets to ensure effective use of resources • Manage internal and external creative resources and evaluate the quality of creative work • Manage in-house designers, external contractors and production vendors simultaneously to achieve maximum results • Design original artwork for advertisements, graphics, animations, logos, promotional media, packaging and key art for clients including: Paramount Home Entertainment Lakeshore Entertainment Taurus Entertainment Red Bull Online & Gaming ESPN X Games Disney Channel Disney Internet Group FOX Sports IFC Comedy Central Starz Entertainment Group AMC Show less
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A.D.D. Marketing • Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Nov 2001 - Apr 2004
• Develop original marketing campaign creative concepts • Participate in sales meetings to actively engage and sell potential partners on the creative vision for marketing campaigns • Design branding elements, advertisements, graphics, animations, logos, promotional media, packaging and key art for clients including: Paramount Home Entertainment 20th Century Fox Home Entertainment New Line Cinema Home Entertainment EA Sports Sony PlayStation FOX Sports Rhino Records Hard Rock Casino Nokia N-Gage Toyota Matrix Birdhouse Skateboards Boarding for Breast Cancer Show less
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Dynamics Direct Inc
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United States
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Technology, Information and Internet
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Digital Art Director
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Jan 2000 - Nov 2001
Spearheaded online and digital creative marketing campaigns for promotion, retail and theatrical for companies like Disney and Warner Bros. Spearheaded online and digital creative marketing campaigns for promotion, retail and theatrical for companies like Disney and Warner Bros.
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Sony Pictures Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Background and Character Layout Artist
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May 1999 - Jan 2000
Background and Character Layout Artist for the animated series, Dilbert. Background and Character Layout Artist for the animated series, Dilbert.
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Rough Draft Studios, Inc.
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United States
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Animation and Post-production
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1 - 100 Employee
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Character Designer & Layout Artis
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May 1998 - Apr 1999
Background and Character Layout Artist for the animated series, Futurama. Background and Character Layout Artist for the animated series, Futurama.
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FILM ROMAN
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Entertainment Providers
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1 - 100 Employee
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Background/Character Layout Artist and Storyboard Revision
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Jul 1997 - Mar 1998
Background and Character Layout Artist for the animated series, The Simpsons and King of the Hill. Also worked on storyboard revision. Background and Character Layout Artist for the animated series, The Simpsons and King of the Hill. Also worked on storyboard revision.
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Method Studios
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United States
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Movies, Videos, and Sound
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300 - 400 Employee
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3D Character Animation, Environment/Character Design and Storyboard
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Jun 1996 - Sep 1996
Worked as 3D Animator, Character Designer and Digital Colorist for video games. Worked as 3D Animator, Character Designer and Digital Colorist for video games.
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Education
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California Institute of the Arts
Bachelor of Fine Arts (BFA)