Experience

Layer Media

• United States
• Entertainment Providers
• 1 - 100 Employee

• Creative Director

  • Feb 2021 - Present

  Creative development Script writing Pitch development Project Management Creative development Script writing Pitch development Project Management



IGN Entertainment

• United States
• Online Media
• 300 - 400 Employee

• Social Branded Producer

  • Mar 2019 - Feb 2021

  BRANDED CONTENT ●Participate in RFP brainstorms, representing the social team in content pitches,developing social first opportunities ●Develop and streamline vetting processes to target high value RFPs with potential for natural social alignment ●Develop and streamline filtering processes to prevent expenditure of social resources on RFPs that are either unlikely to sell through or whose asks would compromise our social voice and tone ●Research new opportunities to maximize… Show more BRANDED CONTENT ●Participate in RFP brainstorms, representing the social team in content pitches,developing social first opportunities ●Develop and streamline vetting processes to target high value RFPs with potential for natural social alignment ●Develop and streamline filtering processes to prevent expenditure of social resources on RFPs that are either unlikely to sell through or whose asks would compromise our social voice and tone ●Research new opportunities to maximize platform performance and test and integrate them into the workflow. ●Act as liaison between the Social team and the Sales, Integrated Marketing, Editorial teams to safeguard the voice and S&Ps of Social content throughout the process of ideating, pitching, and developing branded content ●Translate client asks in RFPs into concrete branded deliverables, and communicate or assign those deliverables to the Social team ●Maintain relationships with 2nd and 3rd party contacts and clients and assure projects move forward smoothly to completion ●Develop and produce, or oversee and assure the quality of, social content with a Sales/Integrated Marketing focus ●Oversee platform-specific administration duties to make sure they are properly integrated into the workflow of other teams that require their services ●Track all projects, creating benchmarks and case studies for sales teams ●Proactively support sales, branded and IM teams with social data and any requests that support KPIs of the social team. CORE “SOCIAL FIRST” CONTENT ●Brainstorm content for feeds based on social listening to what’s happening on the internet ●Develop custom content for Instagram stories LIVE EVENT COVERAGE ●Brainstorm and develop “social first” ideas for red carpets, junkets, openings, and fan events ●Travel to events to produce custom short-form videos and/or IG stories to enhance IGN partnerships ●Work with editorial to adapt and optimize their live event coverage for a social audience

• Social Media Producer

  • Apr 2016 - Mar 2019

  • Produce original content across all major IGN social pages and external platforms. • Develop growth strategies for Facebook/Twitter/Instagram/Snapchat that result in exponential growth for each platform monthly. • Collaborate with sales and integrated marketing teams to assure successful sponsored content campaigns with the biggest, highest-profile advertisers in gaming and entertainment. • Provide support in ideation, creation, and production for incoming RFPs and client/studio… Show more • Produce original content across all major IGN social pages and external platforms. • Develop growth strategies for Facebook/Twitter/Instagram/Snapchat that result in exponential growth for each platform monthly. • Collaborate with sales and integrated marketing teams to assure successful sponsored content campaigns with the biggest, highest-profile advertisers in gaming and entertainment. • Provide support in ideation, creation, and production for incoming RFPs and client/studio projects. • Host and lead content for IGN’s O&O platforms, as well as, Instagram Stories and our Discover Snapchat channel seen by over 5,000,000 unique viewers daily. • Facilitate live social media coverage during the biggest events in gaming. • Coordinate directly with Facebook to jump-start new shows that are being broadcast on the platform and help maintain their presence and user interaction on their respective show pages.

• Producer

  • Sep 2015 - Apr 2016

  My main duties in the Producer role were to produce, shoot and edit IGN's Daily Fix starring Naomi Kyle. • Assess the day's top news and manage and oversee the script-writing process in the morning with our writer. • Prepare the studio and shoot the episode for the day, grab pickups if needed later on, shoot additional needed content such as sponsored pieces, special features, and additional spots. • Edit the episode(s) for the day and/or weekend. • Upload and publish the… Show more My main duties in the Producer role were to produce, shoot and edit IGN's Daily Fix starring Naomi Kyle. • Assess the day's top news and manage and oversee the script-writing process in the morning with our writer. • Prepare the studio and shoot the episode for the day, grab pickups if needed later on, shoot additional needed content such as sponsored pieces, special features, and additional spots. • Edit the episode(s) for the day and/or weekend. • Upload and publish the episode on our O&O and social platforms. Additional duties: • Work with integrated marketing teams to incorporate sponsored content into the Fix. • Maintain online presence by moderating and replying to comments on O&O and social platforms. • Strategize adjustments to content according to trends and viewership numbers.



IGN Entertainment

• United States
• Online Media
• 300 - 400 Employee

• Associate Video Editor

  • Sep 2014 - Feb 2015

  • Provide edits for IGN content including but not limited to features, conversations, previews, reviews, podcasts, unboxings, interviews, etc. • Record voiceover with talent for the edits • Capture and/or manage assets within our Avid CMS to acquire the right content for the project. • Provide edits for IGN content including but not limited to features, conversations, previews, reviews, podcasts, unboxings, interviews, etc. • Record voiceover with talent for the edits • Capture and/or manage assets within our Avid CMS to acquire the right content for the project.