Experience

AirMatrix

• Canada
• Airlines and Aviation
• 1 - 100 Employee

• Senior Product Designer

  • Mar 2023 - Present

  - Conducted a comprehensive design audit of Palladium (MVP); a product aimed at facilitating drone pilots in obtaining approvals for operations and planning their missions., identifying usability issues and uncovering opportunities for improvement. - Optimized Palladium user flows and enhanced overall user experience; created wireframes, interactive prototypes, and visual designs to gather feedback from stakeholders and users. - Implemented streamlined collaboration and communication processes across product management, design, and development teams, improving the workflow and establishing efficient sprint planning practices. Show less



GALE

• United States
• Advertising Services
• 700 & Above Employee

• UI Designer

  • Jun 2022 - Nov 2022

  MilkPep -Redesigned MilkPep’s outdated website to enhance consumer perception of Milk, and to “make milk modern”, working closely with the client to achieve their goals and objectives - Designed a library of components, text styles, and colour palette to achieve consistency across the website and create a cohesive brand experience. Additionally, designed campaign emails for Got Milk to effectively engage and communicate with the target audience. Quest Diagnostics - Collaborated with a design team to create and implement an email design system for Quest Diagnostics, incorporating their rebrand. Designed impactful marketing emails for desktop and mobile, leveraging the new design system to effectively promote services and maintain brand coherence. Show less



RBCx

• Canada
• Financial Services
• 300 - 400 Employee

• Senior Product Designer

  • Nov 2019 - Jan 2022

  Ownr - Designed UX for Dreamers, product that helps aspiring entrepreneurs to plan their businesses. - Mentored a junior designer, providing guidance and support to foster their professional growth, and conducted weekly 1:1 meetings to deliver design feedback and assist with her skill development. Boomerang - Lead the end-to-end product design for Boomerang, overseeing the entire lifecycle from proof of concept to launch. Designed a seamless user flow encompassing various touchpoints, including Instagram/Facebook ads, marketing landing pages, sign-up, point of purchase, and follow-up emails, ensuring a cohesive and engaging user experience at every stage. - Frequently conducted user interviews and usability testing to gather feedback, ensuring for a user-friendly product for an audience of 55+. - Provided art direction and design feedback to the marketing team. Show less



Cisco

• United States
• Software Development
• 700 & Above Employee

• Lead UX Designer

  • Aug 2019 - Nov 2019



Muse® by Interaxon Inc.

• Canada
• Mental Health Care
• 1 - 100 Employee

• Senior Product Designer

  • Jun 2019 - Jul 2019

• Product Designer

  • Feb 2017 - Jul 2019

  Main responsibilities include: creating human-centred experiences through designing the UI/UX of the core product; collaborating with product managers, engineers, researchers and marketers to discover unmet user needs; solving core product problems bearing responsibility for all facets of the user experience (strategy, art direction, interaction design and research); solving complex design problems through a simple, beautiful design aesthetic; core contributions to style guide and design system; overseeing core app redesign to support transition from freemium to paid SaaS model.Principal designer for all consumer-facing products, including: • Muse app: companion smartphone app to Muse: the brain sensing headband; technology enabled, industry-leading meditation app• Muse Direct: an app enabling researchers to receive and stream raw brain and other bio-sensor data from the Muse headband• Focus app: a mental focus and performance training app for athletesAdditional Design leadership:• Muse Connect (clinician dashboard)• CES graphic assets and videos (multiple years)• Visual language curation for corporate Instagram account• Muse 2 hardware logo design • Product packaging design• Art direction for marketing as needed Show less



Build with Assembly

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Web Designer

  • Sep 2015 - Dec 2016

  • Attend briefing and brainstorming sessions to understand and meet the client requirements • Produce innovative concepts and ideas to match client branding • Responsive web design with a “Mobile First” approach • Web design with consideration of the user • Design client presentations and proposals • Design internal documents, booklets and stationery • Print Production • Promotional material design such as T-shirts, hoodies, notebooks etc. • Climax event photography and employee portraits Show less



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• Graphic Design Intern

  • May 2014 - Aug 2014

  • Interior graphic design • Designed and conceptualized for email campaigns • Designed and conceptualized HCP Apps for tablets • Assisted in Web and App design • Image and asset sourced and photo editing • Developed concepts for healthcare campaigns • Designed promotional materials for internal events • Brand development and strategy for client meetings • Brand advocate for and Klick's recruiting campaign • Proposal and booklet design • Print Production • Designed keynote presentations Show less



Klick

• Canada
• Advertising Services
• 700 & Above Employee

• Graphic Design Intern

  • Apr 2013 - Aug 2013

  • Employee photography portraits • Set up new hires on "Genome" • Developed concepts for Email campaigns • Image Sourcing and Editing • Event planning and coordination • Employee photography portraits • Set up new hires on "Genome" • Developed concepts for Email campaigns • Image Sourcing and Editing • Event planning and coordination