Lottie Laws

Sustainability Council at IAB Australia
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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5.0

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Philip Storey

Lottie's innovative approach to projects and openness to strategic and creative development ideas makes light work of even the toughest marketing decisions. Lottie has a real knack for quickly identifying opportunities and creating digital solutions to fulfil those, through a methodical and structured approach that consistently delivers results. I very much hope I get to work with Lottie again in the future.

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Credentials

  • Leading Strategic Growth
    Columbia Business School Executive Education
    Oct, 2018
    - Nov, 2024

Experience

  • IAB Australia
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Sustainability Council
      • Nov 2022 - Present

    • Executive Technology Council Member
      • Feb 2021 - Present

  • Pinterest
    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Director Of Partnerships
      • Jan 2021 - Present

    • Co interim country manager
      • Jan 2021 - Oct 2021

  • IAB
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • IAB Video Council Member
      • Sep 2017 - Jan 2021

  • Twitter
    • United States
    • Software Development
    • 700 & Above Employee
    • Head of Video Sales
      • Mar 2017 - Jan 2021

      Responsible for development of video sales/revenueAccountable for product solutions/innovation, & 70%+ of total revenue. Link Product/eng and sales to bring new advertiser Video solutions and Content Sales to life.Industry advocate for creative and video for mobile/the feed.International publisher monetisation / sales growth.Particularly invested in event/content sales and innovating in the Partner monetisation space.

    • Head of Customer Success
      • Jul 2014 - Mar 2017

      Managed an MMS/SMB team, responsible for forecasting, bottoms up, client service, sales strategy, coaching & mentoring

    • Head of Sales - Mid Market & SMB
      • Sep 2015 - Mar 2016

      Responsible for P&L, strategy, team & planning of MMS/SMB business.

  • Apple
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • International Advertising Lead (Music, Movies, Books, App Store)
      • Sep 2012 - Jul 2014

      o Drove iTunes and App Store usage through strategic marketing initiativeso Key creative and media agency contact across International regions.o Drove content downloads by partnering with internal partners and external publisherso Content Partnershipso Media Partnershipso Managed International annual budgets and allocate across seasonal, cultural, and content prioritieso Ran marketing for iTunes new market launches and iTunes Festival

    • International Digital Marketing (Movies, Music, Books, App Store)
      • Mar 2012 - Sep 2012

  • Mulberry England
    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Digital Marketing Manager
      • Jan 2011 - Mar 2012

      o Managed & developed a team of digital marketing expertso Responsible for International digital roadmapo Managed digital marketing, media planning, digital marketing budgets, analytics

    • Online Business Development Manager
      • Jul 2009 - Jan 2011

  • i-level
    • Advertising Services
    • 100 - 200 Employee
    • Digital Planner Buyer
      • Aug 2007 - Jun 2009

  • Vogue
    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Art department assistant
      • Jul 2007 - Aug 2007

      Support to Robin Derek, Art Director of Vogue UK, and his wider Art team. Photography negative management, sourced content from image/photography archives, liaised with incoming queries from photographers, aided some photography shoot prep Support to Robin Derek, Art Director of Vogue UK, and his wider Art team. Photography negative management, sourced content from image/photography archives, liaised with incoming queries from photographers, aided some photography shoot prep

  • Local Dialogue
    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Assistant
      • Apr 2006 - Sep 2006

Education

  • Columbia Business School
    Leading Strategic Growth, Executive Education
    2018 - 2018
  • University of Leeds
    BA Hons, Graphic Design
    2003 - 2006
  • Nottingham Girls High School
    1996 - 2003

Community

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