Experience

[ comfort zone ]

• Italy
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Export Sales Director

  • Sep 2022 - Present



Kering Eyewear

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Head of LATAM

  • Jul 2018 - Sep 2022

• Head of Travel Retail Americas

  • Jan 2017 - Jul 2018

• Area Manager Travel Retail Americas

  • Jul 2015 - Dec 2016



Safilo

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Area Manager Travel Retail Latin America

  • Sep 2014 - Jul 2015

  -Develop business performance in Travel Retail Channel setting sales planes and budget objectives for each brand and each key account -Achieve Sales targets providing the highest level of service to Accounts, increasing Brands’ visibility in the channel. -Manage and develop the portfolio of clients, increasing sales and profit within their network. -Identify new business opportunities in South America region strengthening the relationship with customers. -Develop and deliver effective training to the operators to enhance consumer experience and sell out results. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Projects Merchandising Coordinator - Luxury Division

  • Jun 2014 - Sep 2014

  -Implement retail brand guidelines in Travel retail POS for top retail clients (Dufry, Aldeasa, etc) -Coordinate merchandising activities for luxury brands (Lancome, Yves Saint Laurent, Giorgio Armani) -Implement retail brand guidelines in Travel retail POS for top retail clients (Dufry, Aldeasa, etc) -Coordinate merchandising activities for luxury brands (Lancome, Yves Saint Laurent, Giorgio Armani)



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• National Key Account

  • Apr 2012 - Apr 2014

  - Develop Cosmétique Active (CAI) brands’ (VICHY, LA ROCHE POSAY, INNEOV, ROGER&GALLET) turn over in the main mass market and wholesalers customers (AUCHAN, CONAD, COOP, GSM, COIN), total 2013 turn over 12mln euro.- Creation of annual strategies for each partner, including commercial plans, marketing activities, category management and partner educational projects- Coordinate marketing, logistic and force of sale activity

• Category Manager

  • Jan 2010 - Apr 2012

  -Define client management strategies, and build relationships with customers in order to develop Cosmétique Active (CAI) brands' share of market (Vichy, La Roche Posay, Inneov, Skinceuticals, Sanoflore, Roger & Gallet). -Identify new trends in cosmetics retailing with focus on the Pharmacy market.-Manage CAI's top 200 customers sell-out, setting objective and categories growth. -Develop ideal lay-out, merchandising tools, and in store communication for each brand based on marketing recommendation. -Develop and coordinate inter-functional retail projects. -Create and implement educational projects for Pharmacy owners and Pharmacy dermo -advisors in order to expand turn-over. -Organize CAI annual convention for best 500 customers. -Consult highest value customers on HR management, business model optimization, pharmacy refurbishment. Show less

• VICHY – INNEOV MERCHANDISING SPECIALIST

  • Jan 2008 - Jan 2010

  -Create and implement merchandising tools for Vichy and Inneov, based on marketing recommendations. -Coordinate and train salesmen to increase shelfspace in CAI customers for Vichy and Inneov brands -Manage, control, coordinate 40 merchandisers (external agency SHOW WINDOW) in charge of monthly updating of merchandising tools in CAI's points of sale.

• Sales Specialist for New Customers

  • Oct 2008 - Jan 2009

  -Acquire new customers for La Roche Posay brand in north-eastern Italy and coordinate the follow-up strategy with local salesmen.

• L’Oréal Cosmétique Active Italia INTERNSHIP

  • Oct 2007 - Jan 2008

  -Create a BTB website for pharmacists and dermo-advisors according to international main line guide .