Senior Director of Account Management

• Oct 2022 - Present

Director of Account Management

• Aug 2019 - Oct 2022

Director, Account Services- Retail & CPG

• Jan 2018 - Aug 2019

Senior Manager, Account Services

• Jan 2017 - Jan 2018

Accounts: Lowe's, Home Depot, Staples, Publix, Kohl's, Office Depot, Toys R Us, Babies R Us, Save A Lot, Shoe Carnival, Delta FaucetsPresent, manage and execute media campaigns for Retail verticals. Oversees Account Management team. Works closely to coordinate clients, agencies, ad-servers, publishers & internal teams to successfully bring campaigns to life using Cofactor's API and dynamic content. Liquidus purchased Cofactor in Q4 2016.

Client Partner, Media Solutions

• Apr 2016 - Jan 2017

While marketers have made strides in figuring out the “how” and the “where” to target an audience, they continue to struggle with delivering the “what” to impact the advertising metric that matters most – a sale. Cofactor helps marketers easily onboard ALL their content, activate it, and then dynamically distribute it to drive sales across video, mobile, display and social. Marketers now can “micro-message” customers with the same precision and efficiency that they currently “micro-target” customers. Accounts: Lowe's, Office Depot, Toys R Us, Babies R Us, Ace Hardware, True Value, Michael's, Mill's Fleet Farm, Cost Plus World Market, Smart & Final Show less

Director

• Oct 2013 - Sep 2015

STRATEGY DIRECTOR FOR DARDEN RESTAURANT- LONGHORN STEAKHOUSE (2013-2015) – Transitioned LongHorn Steakhouse media plan from national to hyper-local. New approach led to strategic and tactical communication plans across local media including spot TV, short form OLV, mobile video, social, digital display, tablet and SEM targeted to the restaurant level in 120 DMAs.- Increased LongHorn’s digital media allocation by 25X over two fiscal years.- Utilized MMA, research and programmatic learnings to improve media plan strategies. Working with Darden finance, the team uncovered each restaurant’s market profitability break-even point using weekly location sales and guest count data. Innovations in strategic approach and tactical execution lead to sales and guest counts that exceeded Darden goals. - Primary Starcom client contact overseeing a 16 person team that included six direct reports. Show less

Associate Director

• Nov 2007 - Sep 2013

STRATEGY DIRECTOR FOR DARDEN RESTAURANTS- RED LOBSTER & LONGHORN STEAKHOUSE (2010-2013)- Managed strategic planning of $100-125MM for Red Lobster across national video and digital. - Managed strategic planning of $35-40MM for LongHorn across national & local video, digital and radio.- Drove significant digital allocation growth from less than 1% of plan to 15-20% on both brands.- Lead Starcom client contact co-managing an 18 person RL team and a 16 person LH team that included seven direct reports. STRATEGY DIRECTOR & DIGITAL BUYER FOR NINTENDO OF AMERICA (2007-2010)- Managed strategic planning of $100-120MM across national TV, OOH, cinema, digital, print and radio.- Oversaw digital strategy and negotiations of award winning work.- Applied research, analytics and NPD historical sales data to improve media plan strategies. - Oversaw talent development and performance management for eight direct reports. Show less

Media Supervisor

• Oct 2004 - Nov 2007

National TV Buyer for Nintendo of America, Walt Disney Parks & Attractions, MuscleTechSyndication negotiation lead for agency

Media Associate

• Aug 1999 - Sep 2004

Disney Parks & Attractions, Muscle Tech- National TV buyer: 2003-2004Heinz, Del Monte, Museum of Science and Industry- Strategy Planner: 2002-2003Miller Brewing Company- Local Radio Buyer: Southern Pacific Markets: 2001-2002Miller Brewing Company- Network and Cable Sports buyer: 1999-2001

Coordinator

• Dec 1998 - Aug 1999

Miller Brewing Company- Traffic and Billing coordinator

Promotional Assistant

• Sep 1997 - May 1998

Handled coordination of promotional item giveaways- NationsBank, McDonald's Handled coordination of promotional item giveaways- NationsBank, McDonald's