Experience

Gyproc India

• India
• Wholesale Building Materials
• 1 - 100 Employee

• Senior Marketing Lead - B2B and Acoustics

  • Jan 2023 - Present

  a) B2B marketing, architect engagements - Strategy to enhance relationships, content marketing b) Professional database and leads management, planning for relationship building programs c) Large contractor relations, tech support, project manager events d) Export markets - architect and contractor meets, market research and strategies e) Acoustics concept and market development - stakeholder / sector growth plans and scope enhancement f) Internal capacity building - liasoning with research center for new products, solution tools and services Show less



Saint-Gobain Ecophon India

• India
• Building Materials
• 1 - 100 Employee

• Senior Marketing Manager and Concept Development, India

  • Jan 2022 - Dec 2022

  a) Marketing function - B2B marketing programs, events, seminars, PR, digital initiativesb) Acoustics concept development in all 3 segments of - Office, Education and Healthcarec) Opinion building – Project Interventions – Brand differentiationd) Developing solution selling capabilities within the team

• Concept Development and Marketing Manager (India)

  • Jan 2016 - Dec 2021

  a) Concept marketing through events/ indoor presentations to key influencers (architects/ corporates)b) Project Interventions – providing solutions to key accounts/ end user companiesc) Training and developing capabilities within the teamd) Planning below the line activities, experience shows, PR and Social Media initiatives

• Concept Developer (India)

  • Jan 2012 - Dec 2015

  a) Concept marketing – of Room Acoustics as a subject (indoor sound related) directly under the global team of Central Concept Development of Ecophon, Swedenb) Raising awareness with key stakeholders on importance of Acoustics in work environmentsc) Contributing to latest research and development, local regulations and best practicesd) Networking and building close associations with local bodies, consultants and common groups



Gyproc India

• India
• Wholesale Building Materials
• 1 - 100 Employee

• Manager Key Accounts (West region)

  • Jul 2009 - Dec 2011

  a) Relationship building with top 50 (key accounts) corporate clients, architects b) Building product specifications through maintaining regular touch points with key architects c) Project prospecting to sales closure and customer database management d) Conducting product presentations and driving sales promotional activities e) Distributor and dealer network management f) Conducting internal/ external training for new recruits and supporting internal MIS initiatives a) Relationship building with top 50 (key accounts) corporate clients, architects b) Building product specifications through maintaining regular touch points with key architects c) Project prospecting to sales closure and customer database management d) Conducting product presentations and driving sales promotional activities e) Distributor and dealer network management f) Conducting internal/ external training for new recruits and supporting internal MIS initiatives



Asian Paints

• India
• Manufacturing
• 700 & Above Employee

• Unit head/ Area sales executive - Home Solutions

  • May 2007 - Jun 2009

  a) Business generation- Achieving the budgeted no. of sites and value target b) Retail channel management- To ensure balance of business being allocated across the dealer network on geographic & tactical advantages over business servicing, through active set of painting contractors c) Promotional activities- Conducting BTL activities, participating in exhibitions, evaluating creative media solutions, print innovations, etc. d) Business profitability- To achieve annual net profit output by ensuring close control over expenses; calibrating pricing of products/ services to commensurate market trends and desired gross profit levels e) Customer Satisfaction- Achieving the benchmarked levels on customer satisfaction scores by ensuring rigorous employee training, frequent quality audits and nurturing an efficient complaint handling system f) Team management- Managing a team of 28 members responsible for lead generation, sales, collections and service delivery g) Influencer Segment - Establishing/ maintaining relations with Architects, top applicators, Interior Designers; database management of different influencer groups Show less