Lisa Llewellyn
VP, Creative and Multicultural Content Strategy at Evoke- Claim this Profile
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French (tiny bit) -
Topline Score
Bio
Andy Bagnall
How do you write a recommendation for the person who inspired you to love the craft, the creativity, the teamwork and the challenges of advertising so much so that you worked diligently to hone your own skills in order to be a better partner to the creative team? With genuine enthusiasm. And I'm not alone. Lisa inspires everyone she deals with. She inspires clients to see the possibilities in a new campaign or innovative creative solution. She inspires creative teams to push their ideas further and live and love the brands they work on. She inspires her agency colleagues through her commitment to excellence, her incredible work ethic, and her championing of team spirit. Lisa is also one of the best presenters I've ever worked with as she lights up the room and gets everyone vibrating about what can be achieved when client and agency partner together. I've worked with Lisa on 2 separate occasions and in both instances she elevated the work, drove greater new business conversion and made the agencies a more fun place to be. I would work with her again in a heartbeat.
Michelle Kelly
Lisa is the dream creative director -- equal parts sheer creativity, strategic approach to everything, partnership early on in the process with media and all in the business with the account people. She is a true leader -- collaborative, energetic and compassionate. The clients and agency teammates always advocate to have her on their business. I would highly recommend her to any agency looking for a creative minded problem solver.
Andy Bagnall
How do you write a recommendation for the person who inspired you to love the craft, the creativity, the teamwork and the challenges of advertising so much so that you worked diligently to hone your own skills in order to be a better partner to the creative team? With genuine enthusiasm. And I'm not alone. Lisa inspires everyone she deals with. She inspires clients to see the possibilities in a new campaign or innovative creative solution. She inspires creative teams to push their ideas further and live and love the brands they work on. She inspires her agency colleagues through her commitment to excellence, her incredible work ethic, and her championing of team spirit. Lisa is also one of the best presenters I've ever worked with as she lights up the room and gets everyone vibrating about what can be achieved when client and agency partner together. I've worked with Lisa on 2 separate occasions and in both instances she elevated the work, drove greater new business conversion and made the agencies a more fun place to be. I would work with her again in a heartbeat.
Michelle Kelly
Lisa is the dream creative director -- equal parts sheer creativity, strategic approach to everything, partnership early on in the process with media and all in the business with the account people. She is a true leader -- collaborative, energetic and compassionate. The clients and agency teammates always advocate to have her on their business. I would highly recommend her to any agency looking for a creative minded problem solver.
Andy Bagnall
How do you write a recommendation for the person who inspired you to love the craft, the creativity, the teamwork and the challenges of advertising so much so that you worked diligently to hone your own skills in order to be a better partner to the creative team? With genuine enthusiasm. And I'm not alone. Lisa inspires everyone she deals with. She inspires clients to see the possibilities in a new campaign or innovative creative solution. She inspires creative teams to push their ideas further and live and love the brands they work on. She inspires her agency colleagues through her commitment to excellence, her incredible work ethic, and her championing of team spirit. Lisa is also one of the best presenters I've ever worked with as she lights up the room and gets everyone vibrating about what can be achieved when client and agency partner together. I've worked with Lisa on 2 separate occasions and in both instances she elevated the work, drove greater new business conversion and made the agencies a more fun place to be. I would work with her again in a heartbeat.
Michelle Kelly
Lisa is the dream creative director -- equal parts sheer creativity, strategic approach to everything, partnership early on in the process with media and all in the business with the account people. She is a true leader -- collaborative, energetic and compassionate. The clients and agency teammates always advocate to have her on their business. I would highly recommend her to any agency looking for a creative minded problem solver.
Andy Bagnall
How do you write a recommendation for the person who inspired you to love the craft, the creativity, the teamwork and the challenges of advertising so much so that you worked diligently to hone your own skills in order to be a better partner to the creative team? With genuine enthusiasm. And I'm not alone. Lisa inspires everyone she deals with. She inspires clients to see the possibilities in a new campaign or innovative creative solution. She inspires creative teams to push their ideas further and live and love the brands they work on. She inspires her agency colleagues through her commitment to excellence, her incredible work ethic, and her championing of team spirit. Lisa is also one of the best presenters I've ever worked with as she lights up the room and gets everyone vibrating about what can be achieved when client and agency partner together. I've worked with Lisa on 2 separate occasions and in both instances she elevated the work, drove greater new business conversion and made the agencies a more fun place to be. I would work with her again in a heartbeat.
Michelle Kelly
Lisa is the dream creative director -- equal parts sheer creativity, strategic approach to everything, partnership early on in the process with media and all in the business with the account people. She is a true leader -- collaborative, energetic and compassionate. The clients and agency teammates always advocate to have her on their business. I would highly recommend her to any agency looking for a creative minded problem solver.
Experience
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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VP, Creative and Multicultural Content Strategy
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Apr 2021 - Present
Evoke is a global brand, experience, and communications agency platform, purpose-built to make health more human™️Key Contributions:As an innovative Creative Strategist, I am excited to work at an agency that’s all about making “Health More Human”. I work with an extraordinary team of experts to leverage the critical insights to help educate and inspire patients in the greatest need. My key contributions include:● Supporting/guiding the multicultural creative direction for the brand● Collaborating with the Creative, Account, Medical and Engagement Strategy teams on brand and communications strategies● Supporting/fostering an environment that encourages innovative ideas from team members to build buy-in across agency and client stakeholders● Supporting/creating strategic roadmaps that are prioritized based on business objectives and organizational feasibility● Partnering with the Account Management teams to elevate Evoke as a strategic partner and trusted multicultural advisor to clients● Mining provocative insights that form the basis of differentiating creative strategies● Developing inspiring creative briefs and briefings that address unmet needs and motivate action● Providing multicultural marketing expertise in new business pitches
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EMCAY
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Apr 2015 - Apr 2021
EMCAY provides pharmacultural™ marketing to the pharmaceutical industry. They offer unparalleled expertise within the Rx category in marketing to Hispanic, African American, Asian and other US groups.Key Contributions:As a fast-growing entrepreneurial agency with a focus on multicultural audiences for leading pharma clients, EMCAY provided me an exciting opportunity to work as a creative copy lead on various online and video projects including:● AMGEN: African American Strategy and Creative Development for KYPROLIS. Hispanic Creative Development for REPATHA.● LEO PHARMA: General Market Creative Development and Website Launch ENSTILAR.● NOVO NORDISK: Hispanic Creative Development for RYBELSUS.● NOVARTIS: African American Female Targeted Creative for GILENYA. Hispanic Targeted Launch EXFORGE.● SANOFI-GENZYME – Russian Language Ashkenazi Jewish Targeted Creative
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Creative Director
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Oct 2012 - Feb 2014
Founded a creative consultancy specializing in brainstorming and creative development across a range of categories including luxury goods, automotive and pharma.Key Contributions:I was responsible for coming up with creative marketing ideas to meet the client’s needs. Following are my key contributions:● Prepared detailed marketing plans by collaborating with the other marketing professionals.● Created marketing campaigns focusing on brand awareness.● Maintained a healthy relationship with the clients.
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UWG
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United States
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Advertising Services
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100 - 200 Employee
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VP, Group Creative Director
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Aug 2004 - 2012
Executed visionary and award-winning marketing campaigns as creative team leader for this multicultural ad agency, the longest standing minority-owned ad agency in the US. Key Contributions:● Led the “Inspired by Color” 2011 Ford Fiesta launch with a 360-degree campaign, including event, TV, radio, print, & web on a $200,000 budget.● Won 2009 Urban Wheel Award for Best Diversity Broadcast for the Lincoln MKS—the 3.5 web film “Mad Crazy Love” premiered during the 2008 BET Awards.● Won a 2008 PhAME Award for the Astra-Zeneca Arimidex “I Am” print and banner campaign.● Wrote two groundbreaking TV commercials for 3Musketeers Mint that contributed to a brand share increase of .3 points in 2007.● Created two highly acclaimed television commercials for Lincoln Navigator featuring hip hop artist Common and wedding dress designer Amsale, culminating in a 360-degree event at the Time Warner Center in 2007.● Grew the Gatorade brand from a simple radio assignment to a 360-degree creative opportunity. As a result, UWG did not have to pitch for the Pepsi account when the former client became CEO of Pepsi North America.
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Prime Access
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Advertising Services
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1 - 100 Employee
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Creative Director
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2000 - 2004
As the first Creative Director for the agency, I led highly successful ad campaigns and managed brand development for diverse markets. Key Contributions:● Led the highly successful introduction of the cholesterol-lowering drug ZOCOR in the African American market.● Wrote all print ads and banners for Chase Bank targeting the LGBT and African American markets.● Worked with Witeck-Combs on Volvo, winning a 2003 David Ogilvy Award for print.● Worked with GLAAD on their marriage equality campaign featuring Susan Sarandon—wrote the tagline “Love is love is love.”
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Education
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Amherst College
BA, Cum Laude, English -
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Riverdale Country School
High School Diploma, English Language
Community
