Passion Lee(李佩璇)
Public Relations Specialist at 1111人力銀行(1111 Job Bank)- Claim this Profile
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Japanese Elementary proficiency
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English Professional working proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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企業永續ESG管理人才養成班
國立臺灣科技大學Nov, 2022- Nov, 2024 -
金融市場常識與職業道德
財團法人中國民國證券暨期貨市場發展基金會測驗中心Mar, 2022- Nov, 2024 -
數位行銷基礎知識完整版
谷歌Aug, 2019- Nov, 2024
Experience
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1111人力銀行(1111 Job Bank)
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Taiwan
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Human Resources
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1 - 100 Employee
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Public Relations Specialist
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Jul 2017 - Present
￭ Leveraged media pitch (ex: press conferences and events.) maximized media exposure. ￭ Wrote articles on workplace topics to attract job seekers to deliver their resumes to find a job. ￭ Developed campus project to promote the company's philosophy and service. Contacted 148 universities and held 18 career talks and seminars, and reached more than 1,800 teachers and students in only a month. ￭ Leveraged media pitch (ex: press conferences and events.) maximized media exposure. ￭ Wrote articles on workplace topics to attract job seekers to deliver their resumes to find a job. ￭ Developed campus project to promote the company's philosophy and service. Contacted 148 universities and held 18 career talks and seminars, and reached more than 1,800 teachers and students in only a month.
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Rakuten
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Japan
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Technology, Information and Internet
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700 & Above Employee
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Consumer & Event Team PR Leader, Brand Strategy & Communications Department
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Jun 2014 - Oct 2015
￭ Company spokesperson and media contact window. ￭ Guided project and supervised the quality of 3rd party services. ￭ Facilitated TV pitch and Feature Story in Super Sale project, successfully boost website organic traffic, and drove over 10K orders, and achieved GMS +451%. ￭ Company spokesperson and media contact window. ￭ Guided project and supervised the quality of 3rd party services. ￭ Facilitated TV pitch and Feature Story in Super Sale project, successfully boost website organic traffic, and drove over 10K orders, and achieved GMS +451%.
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Rakuten Taiwan
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Taiwan
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Technology, Information and Internet
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1 - 100 Employee
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Consumer PR, Public Relations Department
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Jan 2013 - Jun 2014
￭ Strengthened brand awareness through mass media and, social media.￭ Launched new business and media proposal. ￭ The First Super Sale campaign attracted 30 reporters attended and gain 41 Media coverage.￭ Planned Japan Gourmet campaign exceeded sales KPI and generated 6.8 million media values. Won the Golden Award for Best Initiatives in January 2014.
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Specialist, Marketing Group
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Jan 2010 - Dec 2012
￭ Developed Member Acquisition and Strategic Alliance Campaigns.￭ Accelerated consumers become members, achieved 2 million members in only 2 years. ￭ Initiated innovative marketing campaign assisted the Gourmet store merchants to improve sales performance.Won the Golden Award for Best Improve in November 2012.￭ Optimized the Media Advertising. Controlled the performance ROI >10 and reduced the cost.
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Assistant
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Jun 2009 - Dec 2009
1、型錄刊物挑品、美編設計溝通、文案撰寫編輯校稿，2、跨單位/廠商/店家溝通與服務。3、行銷報表整理分析。
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