Experience

DoubleDown Interactive

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Growth Marketing, User Acquisition & User Engagement

  • Mar 2022 - Present

  Greater Seattle Area

• Head of User Acquisition, Retention & ASO

  • Apr 2021 - Mar 2022

  Seattle, Washington, United States

• Head of User Acquisition & Retention

  • Dec 2018 - Apr 2021

  Seattle, Washington



Big Fish Games

• United States
• Computer Games
• 300 - 400 Employee

• Mobile Marketing Manager, App Store Optimization & Organic Marketing

  • Sep 2016 - Sep 2018

  Seattle, - Research & create app store assets, implement updates in Google Play & iTunes, analyze results and iterate to increase keyword ranking and discoverability across a dozen plus mobile game titles - A/B test creative, description and titles to improve conversion using data-driven decisions - Provide competitive analysis across multiple genres to studio GM/VPs and PMs regarding market trends, app store algorithm changes and features to drive increased organic downloads… Show more - Research & create app store assets, implement updates in Google Play & iTunes, analyze results and iterate to increase keyword ranking and discoverability across a dozen plus mobile game titles - A/B test creative, description and titles to improve conversion using data-driven decisions - Provide competitive analysis across multiple genres to studio GM/VPs and PMs regarding market trends, app store algorithm changes and features to drive increased organic downloads world-wide - Collaborate with the localization team to culturalize app store factors for target countries - Manage and mentor a team of social media and content developers, providing guidance on strategy, testing and innovation - Coordinate with Advertising, SEO & Web Developers to develop and implement omni-channel marketing strategies to increase App Store search rankings and conversion of desktop users to mobile apps - Collaborate on the development of comprehensive Organic launch plans for key games, including ASO, content, social media, SEO and PR channel strategies

• Sr. Mobile Marketing Manager, User Acquistion

  • May 2015 - Sep 2016

  Greater Seattle Area - Developed and deployed “Go to Market” launch plans for OS and Android mobile games including Dungeon Boss, Vegas Party Slots and Sunken Secrets - Managed budgets, analyzed campaign results and reported on KPIs (lifetime value, monetization and retention) to GMVPs to inform product changes on 15+ soft launch games - Provided spend and optimization guidance to video, display and social account managers for key titles - Led a team of four media buyers who were responsible for… Show more - Developed and deployed “Go to Market” launch plans for OS and Android mobile games including Dungeon Boss, Vegas Party Slots and Sunken Secrets - Managed budgets, analyzed campaign results and reported on KPIs (lifetime value, monetization and retention) to GMVPs to inform product changes on 15+ soft launch games - Provided spend and optimization guidance to video, display and social account managers for key titles - Led a team of four media buyers who were responsible for developing and implementing campaigns across Mobile Apps, social media (Facebook/Twitter/Instagram) and mobile web

• Senior Manager, Affiliate Marketing Desktop Games

  • May 2014 - May 2015

  Greater Seattle Area - Responsible for managing in-house and network affiliate program for Desktop (PC/Mac) Games business across North America, Germany and France. - Coordinated with Merchandising and Marketing teams to promote weekly new releases, sales and promotions. - Recruited and launched new partners, negotiated contracts and developed user facing offers. - Reported on metrics, strategy and market position to senior management. - Managed retargeting campaigns for North America, Europe and… Show more - Responsible for managing in-house and network affiliate program for Desktop (PC/Mac) Games business across North America, Germany and France. - Coordinated with Merchandising and Marketing teams to promote weekly new releases, sales and promotions. - Recruited and launched new partners, negotiated contracts and developed user facing offers. - Reported on metrics, strategy and market position to senior management. - Managed retargeting campaigns for North America, Europe and Pacific regions.



FMP Marketing

• Marketing Consultant, Contract Marketing Manager

  • Jan 2010 - May 2014

  Greater Seattle Area Strategic Marketing Consultant and Contractor providing expertise in digital marketing. Specializing in evaluating partner and affiliate marketing programs, delivering go-to-market strategies and implementing best practices.



Vega Performance Marketing

• Director, Channel Development (Contract)

  • 2013 - 2014

  Bellevue, WA Responsible for developing new streams of distribution for clients and growing partnerships with advertising networks, affiliates and agencies. • Develop and execute affiliate marketing strategy, including partner communication, product merchandising, recruitment and analytics • Craft and test consumer facing blogger and email content, working with client Microsoft to implement CPL campaigns for Bing Rewards • Create and execute affiliate program strategy for lowcostholidays. Work… Show more Responsible for developing new streams of distribution for clients and growing partnerships with advertising networks, affiliates and agencies. • Develop and execute affiliate marketing strategy, including partner communication, product merchandising, recruitment and analytics • Craft and test consumer facing blogger and email content, working with client Microsoft to implement CPL campaigns for Bing Rewards • Create and execute affiliate program strategy for lowcostholidays. Work with senior management in Europe, Australia & North America to launch affiliate programs in the US and Australia. Show less



All Star Directories

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sr. Marketing Strategist, Channel Marketing

  • 2011 - 2012

  Seattle, Wa As the Sr. Marketing Strategist, I was responsible for driving the affiliate marketing lead generation strategy, execution and analysis. I recruited and managed syndicate and affiliate partners to drive new business, as well as ensure the integrity of the guest experience from customer-facing marketing messages through to landing pages. In addition, I worked with the marketing team to develop the database marketing strategy for internal and 3PP email campaigns.



Vega Consulting LLC

• Affiliate Manager, Contractor

  • 2011 - 2011

  Bellevue, Wa Vega Consulting's performance marketing group focuses exclusively on pay for performance online marketing. Clients pay only when a conversion occurs. Responsible for growing and managing the affiliate distribution channel for Vega clients including Microsoft Bing Rewards, Veer and Concur Breeze. Managed relationships with agencies, publishers and networks.



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Senior Partner Marketing Manager, Affiliate Marketing & Business Development

  • 2006 - 2011

  Marketing Manager & Business Development, Affiliates at Expedia, Inc., Bellevue, WA: Responsible for end-to-end management of the Expedia.com, Hotels.com, Expedia.ca, Expedia.com.au and Expedia.co.in network affiliate programs.



drugstore.com

• United States
• Retail
• 100 - 200 Employee

• Affiliate Marketing Manager

  • 2005 - 2006



GC Incentives | GiftCertificates.com

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Affiliate Marketing Manager

  • 2004 - 2005

  Greater Seattle Area