Experience

Precision

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Associate Vice President, Digital

  • Apr 2023 - Present

  - Devise and execute digital strategy for high-profile clients including executives at The Bill & Melinda Gates Foundation and Gilead Sciences. Contribute strategic digital media development for new business proposals.- Promoted to manage a strategic content creation team that produces content for the Gates Foundation: brand development for executives, oversight of large, multinational campaigns, broad budgetary and reporting responsibilities.

• Principal, Digital

  • Apr 2022 - Apr 2023

  - Worked on digital strategy for clients such as The Bill & Melinda Gates Foundation, the American Federation of Teachers (AFT), and Gilead Sciences. - Co-managed a team that produced social strategy and executive thought leadership for the Bill & Melinda Gates Foundation. This includes managing the social media accounts of seven different executive leaders, developing their brands and online presences, and promoting their issue areas through various campaigns that tie back to the foundation’s mission.- Managed the organic social content promotion and strategy for Goalkeepers, an annual report and event produced by the Bill & Melinda Gates Foundation. Show less



GIRLWITHABOOK MOVEMENT

• United States
• Non-profit Organizations

• Co-founder and Chief Digital Media Strategist

  • Oct 2012 - Present

  GIRLWITHABOOK Movement started off as a social media campaign for girls' education. Since then, it has transformed into a 501(c)(3) non-profit organization that raises awareness through multimedia about the importance of girls' education. After raising funds through a successful Kickstarter campaign, we are currently working on a documentary project focused on telling the stories of girls and the barriers they face in going to school in Kyrgyzstan, Pakistan, India, and Nepal. We traveled to these countries from October 2015 through February 2016. Read more about it here: www.girlwithabookmovement.org Show less



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Producer, Audience Development

  • Feb 2020 - Mar 2022

  - Oversaw and managed the main National Geographic Facebook account, the Nat Geo Magazine Facebook and Twitter accounts, Nat Geo's Reddit account, as well as the Women of Impact Facebook group (which I co-created in 2018 and grew to 70K+ members).- Conceptualized and produced promotional campaigns for feature stories, TV series, single-topic magazine issues—including coverage of the 50th Anniversary of Apollo 11, Women of Impact, and Reimagining Dinosaurs—for National Geographic and Disney. This often involved coordinating with various talent on activations, and collaborating with different teams across Disney and National Geographic Society to align on marketing goals.- Supported synergy initiatives related to the Disney+ streaming service by curating editorial content and devising promotional strategies for Nat Geo content. - I was also on the board of a business employee resource group for Asian Americans and Pacific Islanders (AAPI) since 2018. I served as the Content Co-chair where I helped to advise and plan events that would help our editorial teams of writers and editors the most when it comes to covering topics related to the AAPI community. Show less

• Producer, Audience Development

  • Apr 2017 - Feb 2020

  - Created and managed National Geographic's first Facebook group called Women of Impact, which is a space to celebrate the achievements of women across all kinds of fields, from astrophysics to conservation to filmmaking.- Started off managing the main National Geographic Facebook and Twitter accounts, then switched over to managing the National Geographic Magazine accounts. I also oversaw and helped build the National Geographic Reddit account, which is considered to be one of the top brands on Reddit.- Produced social activations such as Facebook Lives, Q&As and Reddit AMAs, Twitter chats, etc. with various talent including research scientists, journalists, and National Geographic photographers. An example of an activation we did is a Twitter "live feed" of the Apollo 11 mission that we posted in July 2019 to commemorate the 50th anniversary of the launch. This campaign was nominated for a Webby Award in 2020 for Education & Discovery (Series & Campaigns). Show less



Fenton

• Public Relations and Communications Services
• 100 - 200 Employee

• Account Executive

  • May 2016 - Apr 2017

  - Developed, managed, and created various digital projects and campaigns for both non-profit and corporate clients. - Executed various digital campaigns and conducted research on issue areas including for global health, education, and tech philanthropic organizations. - Conducted digital audits and provided weekly, detailed analysis of audience engagement to clients and internal executives. - Developed, managed, and created various digital projects and campaigns for both non-profit and corporate clients. - Executed various digital campaigns and conducted research on issue areas including for global health, education, and tech philanthropic organizations. - Conducted digital audits and provided weekly, detailed analysis of audience engagement to clients and internal executives.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Assistant Account Executive

  • Sep 2014 - Sep 2015

  - Managed social media accounts for multiple corporate clients, including AT&T and SAP. - Conducted daily research on trends in current events and the digital media industry. - Compiled data analytics/metrics reports and newsletters on trends for clients. - Outlined editorial content strategy across various social media platforms for potential campaigns for clients. - Managed social media accounts for multiple corporate clients, including AT&T and SAP. - Conducted daily research on trends in current events and the digital media industry. - Compiled data analytics/metrics reports and newsletters on trends for clients. - Outlined editorial content strategy across various social media platforms for potential campaigns for clients.



The Mars Agency

• United States
• Advertising Services
• 500 - 600 Employee

• Digital Intern

  • Oct 2012 - Feb 2013

  - In this role, I reported to the Vice President of Communications. - Promoted the agency through social media platforms. - Managed the agency's Twitter and Instagram feeds, including live-tweeting from Mars events. - Provided research for revamping the agency blog and other projects. - In this role, I reported to the Vice President of Communications. - Promoted the agency through social media platforms. - Managed the agency's Twitter and Instagram feeds, including live-tweeting from Mars events. - Provided research for revamping the agency blog and other projects.



International Medical Corps

• United States
• Non-profit Organizations
• 700 & Above Employee

• Communications Officer - PREPARE Project

  • Jun 2011 - Jul 2012

  - The PREPARE Project was focused on providing public health officials from various countries with the tools to combat influenza pandemics. One of my responsibilities included managing the PREPARE Project's database. - Maintained the social media presence for the project. - Designed brochures and informational pamphlets. - Filmed and edited interviews with public health officials on business trips to Indonesia and the Philippines. - Provided support for multiple public health workshops held in Indonesia and the Philippines in terms of logistics and event planning. Show less



DMB Pictures, LLC

• United States
• Media Production
• 1 - 100 Employee

• Intern

  • May 2011 - Jun 2011

  - Edited footage for Debbie Brodsky's documentaries. - Researched new designs for her website and logo, edited the content on her website and also promoted her business using social media. - Edited footage for Debbie Brodsky's documentaries. - Researched new designs for her website and logo, edited the content on her website and also promoted her business using social media.



American University Muslim Students' Association

• Washington D.C. Metro Area

• Event Coordinator

  • Aug 2010 - May 2011

  Organized events, which included contacting other organizations/speakers/performers, promoted events through social media and designed flyers. Also performed in our annual Muslim comedy shows as a stand-up comedian. Organized events, which included contacting other organizations/speakers/performers, promoted events through social media and designed flyers. Also performed in our annual Muslim comedy shows as a stand-up comedian.



Aga Khan Foundation USA

• United States
• International Trade and Development
• 1 - 100 Employee

• Communications Intern

  • Jun 2010 - Aug 2010

  Logged, organized and edited footage that was taken in countries that The Aga Khan Foundation, USA works in. Brainstormed and wrote scripts for campaign videos that would promote AKF's work in different areas of development. Logged, organized and edited footage that was taken in countries that The Aga Khan Foundation, USA works in. Brainstormed and wrote scripts for campaign videos that would promote AKF's work in different areas of development.



The Advocacy Project

• United States
• International Affairs
• 1 - 100 Employee

• Communications Intern

  • Sep 2008 - Apr 2009

  Edited promotional videos for their Peace Fellowship programs for graduate students Edited promotional videos for their Peace Fellowship programs for graduate students



The Citizens Foundation

• Pakistan
• Non-profit Organizations
• 700 & Above Employee

• Summer Camp Volunteer

  • Jul 2007 - Aug 2007

  Taught confidence building and gardening to a class of 20 underprivileged children, ages 12-15; created lesson plans in a team of three volunteers Taught confidence building and gardening to a class of 20 underprivileged children, ages 12-15; created lesson plans in a team of three volunteers