Marina Grebennikova

Marketing Team Lead at РЕЛЭКС
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Contact Information
us****@****om
(386) 825-5501
Location
Voronezh, Voronezh, Russia, RU
Languages
  • English Professional working proficiency
  • Russian Native or bilingual proficiency

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Experience

    • Russian Federation
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Team Lead
      • Mar 2022 - Present

      • Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments • Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration• Building a happy team • Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments • Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration• Building a happy team

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Team Member
      • Feb 2021 - Present

      • Driving marketing initiatives to increase company visibility & market performance• Cooperating with Sales team & supporting selling process• Monitoring current campaigns• Analyzing data to evaluate the success of the marketing efforts and coming up with new ideas to improve brand marketing and exposure • Driving marketing initiatives to increase company visibility & market performance• Cooperating with Sales team & supporting selling process• Monitoring current campaigns• Analyzing data to evaluate the success of the marketing efforts and coming up with new ideas to improve brand marketing and exposure

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2017 - Feb 2021

      • Established RMCSoft web presence to boost brand awareness• Coordinated the creation of digital content (e.g. website, blogs, press releases)• Planned digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Maintained RMCSoft social media presence across all digital channels• Measured and reported on the performance of digital marketing campaigns • Established RMCSoft web presence to boost brand awareness• Coordinated the creation of digital content (e.g. website, blogs, press releases)• Planned digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Maintained RMCSoft social media presence across all digital channels• Measured and reported on the performance of digital marketing campaigns

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2011 - Feb 2018

      • Developed and coordinated communications, marketing, and PR activities for the company• Developed, designed, and implemented the production of a variety of informational materials to advance public communications, marketing tools, and outreach strategies and activities• Developed and managed digital marketing campaigns, utilized a range of techniques including paid search, SEO and PPC, and tracked conversion rates• Conducted researches & analyzed data in order to evaluate the effectiveness of the marketing strategy, and recommended ways to improve or adjust strategies

    • Office Manager Assistant
      • Apr 2009 - Apr 2011

      • Performed general administrative duties.• Ensured patients’ satisfaction by providing customer service.• Performed duties of the Office Manager and coordinated functions of the office in the absence of the Office Manager. • Performed general administrative duties.• Ensured patients’ satisfaction by providing customer service.• Performed duties of the Office Manager and coordinated functions of the office in the absence of the Office Manager.

    • Advertising Manager
      • Mar 2007 - Mar 2009

      • Developed a rebranding strategy• Coordinated print and broadcast advertising, publication production, and special events promotions.• Coordinated media buys and reserved advertising space with appropriate media outlets.• Created the content and updated information on the website.• Arranged photo shoots with professional photographers and provided digital photography for publications. • Developed a rebranding strategy• Coordinated print and broadcast advertising, publication production, and special events promotions.• Coordinated media buys and reserved advertising space with appropriate media outlets.• Created the content and updated information on the website.• Arranged photo shoots with professional photographers and provided digital photography for publications.

    • Technical Editor, Journalist
      • Sep 2005 - Feb 2006

      • Proofread, revised, and edited technical and factual information.• Created and maintained media lists and editorial calendars.• Coordinated each step of the newspaper’s production, ensured that the newspaper meets quality standards, and arranged for timely release of the product.• Authored analytical articles, interviews, reportages, and essays. • Proofread, revised, and edited technical and factual information.• Created and maintained media lists and editorial calendars.• Coordinated each step of the newspaper’s production, ensured that the newspaper meets quality standards, and arranged for timely release of the product.• Authored analytical articles, interviews, reportages, and essays.

Education

  • UTD
    Master of Business Administration (MBA), Marketing/Marketing Management, General
    2012 - 2016
  • Voronežskij Gosudarstvennyj Arhitekturno-Stroitel'nyj Universitet
    Master of Science Degree in Public Relations, Public Relations/Image Management
    2003 - 2008

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