Katrina Duke Feichtl
Production Manager at All Mobile Video- Claim this Profile
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Bio
Allie Zwirn
I managed Katrina on a large and very complex, multi-part campaign for Keds. Katrina was my right hand - I could rely on her to do anything with amazing results. She was so extremely organized, solutions-oriented, and always over-delivered. Her role covered client management, management of junior and remote staff, PR, experiential marketing, word-of-mouth marketing, social media, digital/tech, partner agency management, and so much more - she handled it all with grace and confidence. What she handled at her age/years of experience was absolutely incredible. Clients loved her, and so did (do!) I. Katrina will do amazing wherever she goes, any company would be lucky to have her.
Bhumieka Patel
As my program manager for the ReadyU ambassador campaign, Katrina provided clear explanation of the objectives and endless support and motivation to perform beyond the minimum requirements. She transcended her managerial role and became my professional mentor. After graduating, she even helped me secure a full-time position with MRY. As a colleague at MRY, Katrina exhibits innovative and strategic ideation and handles challenges with ease and the necessary rational to overcome. Always eager to share industry articles, she keeps her finger on the pulse of technologies and trends. She's knowledgable and continues to inspire and teach others professionally and as a friend.
Allie Zwirn
I managed Katrina on a large and very complex, multi-part campaign for Keds. Katrina was my right hand - I could rely on her to do anything with amazing results. She was so extremely organized, solutions-oriented, and always over-delivered. Her role covered client management, management of junior and remote staff, PR, experiential marketing, word-of-mouth marketing, social media, digital/tech, partner agency management, and so much more - she handled it all with grace and confidence. What she handled at her age/years of experience was absolutely incredible. Clients loved her, and so did (do!) I. Katrina will do amazing wherever she goes, any company would be lucky to have her.
Bhumieka Patel
As my program manager for the ReadyU ambassador campaign, Katrina provided clear explanation of the objectives and endless support and motivation to perform beyond the minimum requirements. She transcended her managerial role and became my professional mentor. After graduating, she even helped me secure a full-time position with MRY. As a colleague at MRY, Katrina exhibits innovative and strategic ideation and handles challenges with ease and the necessary rational to overcome. Always eager to share industry articles, she keeps her finger on the pulse of technologies and trends. She's knowledgable and continues to inspire and teach others professionally and as a friend.
Allie Zwirn
I managed Katrina on a large and very complex, multi-part campaign for Keds. Katrina was my right hand - I could rely on her to do anything with amazing results. She was so extremely organized, solutions-oriented, and always over-delivered. Her role covered client management, management of junior and remote staff, PR, experiential marketing, word-of-mouth marketing, social media, digital/tech, partner agency management, and so much more - she handled it all with grace and confidence. What she handled at her age/years of experience was absolutely incredible. Clients loved her, and so did (do!) I. Katrina will do amazing wherever she goes, any company would be lucky to have her.
Bhumieka Patel
As my program manager for the ReadyU ambassador campaign, Katrina provided clear explanation of the objectives and endless support and motivation to perform beyond the minimum requirements. She transcended her managerial role and became my professional mentor. After graduating, she even helped me secure a full-time position with MRY. As a colleague at MRY, Katrina exhibits innovative and strategic ideation and handles challenges with ease and the necessary rational to overcome. Always eager to share industry articles, she keeps her finger on the pulse of technologies and trends. She's knowledgable and continues to inspire and teach others professionally and as a friend.
Allie Zwirn
I managed Katrina on a large and very complex, multi-part campaign for Keds. Katrina was my right hand - I could rely on her to do anything with amazing results. She was so extremely organized, solutions-oriented, and always over-delivered. Her role covered client management, management of junior and remote staff, PR, experiential marketing, word-of-mouth marketing, social media, digital/tech, partner agency management, and so much more - she handled it all with grace and confidence. What she handled at her age/years of experience was absolutely incredible. Clients loved her, and so did (do!) I. Katrina will do amazing wherever she goes, any company would be lucky to have her.
Bhumieka Patel
As my program manager for the ReadyU ambassador campaign, Katrina provided clear explanation of the objectives and endless support and motivation to perform beyond the minimum requirements. She transcended her managerial role and became my professional mentor. After graduating, she even helped me secure a full-time position with MRY. As a colleague at MRY, Katrina exhibits innovative and strategic ideation and handles challenges with ease and the necessary rational to overcome. Always eager to share industry articles, she keeps her finger on the pulse of technologies and trends. She's knowledgable and continues to inspire and teach others professionally and as a friend.
Experience
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All Mobile Video
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Production Manager
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Jan 2013 - Present
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MRY
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Aug 2010 - Jan 2013
• Planned and executed integrated programs including experiential events, word of mouth activations, and digital programs for brands such as Procter & Gamble, Coca-Cola, and Microsoft, while consistently coming in under budget.• Exhibited extreme attention to detail while coordinating a nine city experiential tour for Keds. Planned travel, coordinated with vendors, put together staff plans/run of shows, and ensured brand messaging was on point.• Oversaw Procter & Gamble’s college ambassador program remotely at 150 college campuses. Responsible for the successful execution of five quality events per school per semester.
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Consultant
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Jan 2010 - Apr 2010
• Worked with TJX Corporation and HomeGoods to better understand the shopping experience of customers visiting different formats of HomeGoods stores with a goal of improving sales performance. • Used qualitative and quantitative research tools and field assignments to gain customer insights and provide strategic recommendations to the President and VPs of marketing and planning/allocation. • Recommendations will influence plans for store layout and marketing strategies. • Worked with TJX Corporation and HomeGoods to better understand the shopping experience of customers visiting different formats of HomeGoods stores with a goal of improving sales performance. • Used qualitative and quantitative research tools and field assignments to gain customer insights and provide strategic recommendations to the President and VPs of marketing and planning/allocation. • Recommendations will influence plans for store layout and marketing strategies.
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Consultant
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Sep 2009 - Dec 2009
• Worked as a consultant with the Bentley Marketing Department chair and one other student. • Conducted market research for a possible expansion of a private sale website into the luxury experience market. • Worked as a consultant with the Bentley Marketing Department chair and one other student. • Conducted market research for a possible expansion of a private sale website into the luxury experience market.
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Social Media Marketing Developer
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Sep 2009 - Dec 2009
• Worked with company President, Director of Marketing & Community Relations, and Board of Directors to launch SocialVibe into the higher education market. • Created a marketing plan and test marketed at one university then analyzed results and revised the plan before six area colleges launched the program in October – November 2009. • Analyzed results and created final national launch for January 2010 with goal of adding 1,400,000 college students to the SocialVibe community and tripling size of current membership.
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Zagat
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Intern for Membership Programs
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May 2009 - Aug 2009
• Contributed to the production, promotion, and copy for over 20 Zagat Presents events in LA, NY, and SF.• Collaborated with restaurants on ideas for specially priced menus and offers for Zagat’s House Specials program.• Compiled reports on website hits and click through rates to analyze advertising impact and maintained databases.• Spearheaded a project developing a full business plan designed to attract a younger demographic. • Contributed to the production, promotion, and copy for over 20 Zagat Presents events in LA, NY, and SF.• Collaborated with restaurants on ideas for specially priced menus and offers for Zagat’s House Specials program.• Compiled reports on website hits and click through rates to analyze advertising impact and maintained databases.• Spearheaded a project developing a full business plan designed to attract a younger demographic.
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Intern to the Creative Marketing Director
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Jun 2008 - Aug 2008
• Aided in product development by deciding on product design, colors, and names.• Participated in the execution of key partnerships by organizing and executing promotions.• Communicated latest trends to customers via organization’s web site.• Provided personalized customer service by responding to inquiries. • Aided in product development by deciding on product design, colors, and names.• Participated in the execution of key partnerships by organizing and executing promotions.• Communicated latest trends to customers via organization’s web site.• Provided personalized customer service by responding to inquiries.
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Education
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2012 - 2012
Institute of Advanced Advertising Studies
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2006 - 2010
Bentley University
BS, Marketing
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