COUNTRY DIGITAL LEADER

• Jun 2018 - Present

>Define and execute Digital Strategies & transformation projects.>Empower cross-functional retial teams by integrating them on Digital: Digital Awareness, Digital process and projects - Digital Sports Leader Project(Project: Digital At The Service Of the Omnichannel Sports Leader )>Train internal teams on Digital Marketing & Social Media - 100% of Ecommerce Team Certified by Google after Trainings.>Unlock Digital Value, by constructively challenging Internal processes & Business Models to adapt to a more digital setting.>Drive aligned process change within the company for successful customer Omni-Channel experience. Show less

E-COMMERCE LEADER

• Jun 2017 - Present

>Responsible for the online business in Decathlon Ghana (www.decathlon.com.gh).>Define, Document, Execute & Implement the Online Business Model>Hierarchical and functional management coupled with recruitment of teams: Ensure that each team member is fully engaged with full mission and decision making + challenge teams with concrete results.>Develop multi-year strategy, roadmap, and business plan to deliver targeted revenue and growth in the Omni-commerce channel strategy, while driving & evolving the online shopping experience on the website platform.>Direct management of the Customer Service and Web-Marketing. >Functionally manage carrier operations and logistics.>Engage in best practices with online marketing providers. >Adapt the web-marketing to SEO friendly best practices (internal and external benchmark).>Facilitate management initiatives, process improvement, career and staff development, and strategic planning to support aggressive business growth.>Lead and improve on web reporting and competitive analytics.>Analyse and measure performance against targeted metrics thanks to analytics tools.>Analyse and extract large datasets to gain insights into customer behaviour, market trends and course correct execution aligned with aggressive strategic initiatives.>Understand data gathering technologies and help with conversion funnel analytics for for PPC landing pages.>Ensure optimal performance for e-merchandising. Build and execute decisions frameworks using profitability and cost per acquisition for targeted leads. Show less

COUNTRY COMMUNICATIONS LEADER

• Aug 2017 - Oct 2020

>Responsible for the Awareness, Identity & Reputation Projects of Decathlon Ghana.>Defined, Documented & Executed Communications Strategy of 2018,2019, 2020-25>Defined Communications Policy to direct Marketing activities. >Defined a cost effective 360 communications Strategy with a Digital-First Approach>Recruited, built and developed a mission team for the communications project.>Lead Country-scoped Social Media programs (Launched managed with content plan: Instagram, linkedin Page, Twitter & TikTok Accouts)>Deployed Marketing Campaigns to drive Traffic to Website and Footfall to Stores.(More than 12 commercial operations)>Analysed Traffic and Footfall to stores to gain insight on customer flow to value ratio. Show less

PLATFORM LEADER

• Oct 2019 - Sep 2020

>Responsible for Digital Platform Project (Project Leader & Product Owner).>Defined Vision, Strategy, Business Model and Project Roadmaps – Project Validated by Board in 2020>Sourcing Software Agency for technical development.>Deployed prototype of Sports Coach Booking via Landing Page on e-commerce website with WhatsApp end point>Deployed prototype for Sports Coaches to sell on e-commerce Platform via eVoucher code with tracking.>As Project Manager, defined project vision, retros, roadmaps and Deliverables. >Product Owner also responsible for Product Management & Production Marketing.>Responsible for Agile and SCRUM practices with Dev Agency. Show less

OMNI COMMERCE COMMERCIAL DIRECTOR

• Sep 2017 - Aug 2020

>Defined, Documented, Executed & Implemented Omni-channel commercial strategy for Retail seasons.(More than 12 Major commercial operations executed in 3 years)>Worked with design teams to deploy Activation Kits and other Marketing collaterals for commercial seasons.>Deployed online marketing and targeted Ads to highlight retial seasons catalog.>Distributed print materials to multiple stores to streamline commercial operations.>Simulated website/webstore to commercial seasons by building custom landing pages for each season and offer. Show less

Board Member

• Jun 2023 - Present

Advisor To The Founder & Executive Director Direct Strategic Communications & Marketing Advisor To The Founder & Executive Director Direct Strategic Communications & Marketing

Board Member

• Jan 2019 - Present

Provided High Level Advice on Strategic Projects of the Foundation Provided High Level Advice on Strategic Projects of the Foundation

Co Founder & Head of Business Strategy

• Jan 2019 - Feb 2021

Director Strategic Development

• Nov 2018 - Jan 2021

Digital & IT Executive

• May 2017 - Jun 2017

>Web Design & Developments >Graphic & UI designs >Social Media Strategy & Marketing >Content creation and curation >Directing & Writing Copy for social Media and Client Websites www.peachblackmc.com >Web Design & Developments >Graphic & UI designs >Social Media Strategy & Marketing >Content creation and curation >Directing & Writing Copy for social Media and Client Websites www.peachblackmc.com

IT lab Manager

• Sep 2015 - Aug 2016

>Overall Management of ICT lab >Software and Hardware support >LAN configurations >Took inventory of ICT tools >Handled lab sessions and practicals >Taught students in the stead of absented ICT teachers >Overall Management of ICT lab >Software and Hardware support >LAN configurations >Took inventory of ICT tools >Handled lab sessions and practicals >Taught students in the stead of absented ICT teachers

Technical Director

• Feb 2014 - Dec 2015

Lead Technical TeamManaged Music Band Procured Event logistics ( lighting, Musical and PA)

Publicity Head

• Jan 2013 - Jan 2014

Lead Marketing & Communications for Maiden annual group program(Praise 13’)Marketing Activations: Flyer Distributions, Door to Door ticket sales. Procurement of Marketing & Branding Collaterals

IT support and Technical Advisory

• May 2014 - Aug 2014

>Explained Technical and Software issues >Troubleshooting >Test-run automobile-faulty-software for validity and authentication >Explained Technical and Software issues >Troubleshooting >Test-run automobile-faulty-software for validity and authentication