Experience

Noyo

• United States
• Insurance
• 1 - 100 Employee

• Content Marketer

  • Feb 2022 - Present

  As Noyo’s first in-house content role, I established foundational processes and structures to build out an effective and efficient content program to support Noyo’s marketing KPIs. • Create style and writing guides, refine tone and voice parameters • Implement content workflows between demand generation, product, design, partner marketing, and press • Plan and execute content strategy, including producing blogs, guides, social media, PR, events, and video • Track… Show more As Noyo’s first in-house content role, I established foundational processes and structures to build out an effective and efficient content program to support Noyo’s marketing KPIs. • Create style and writing guides, refine tone and voice parameters • Implement content workflows between demand generation, product, design, partner marketing, and press • Plan and execute content strategy, including producing blogs, guides, social media, PR, events, and video • Track content performance in HubSpot and Google Analytics • Work with senior leadership to promote their voices on the blog and social • Recruit and engage internal employee advocates to help promote Noyo content Show less As Noyo’s first in-house content role, I established foundational processes and structures to build out an effective and efficient content program to support Noyo’s marketing KPIs. • Create style and writing guides, refine tone and voice parameters • Implement content workflows between demand generation, product, design, partner marketing, and press • Plan and execute content strategy, including producing blogs, guides, social media, PR, events, and video • Track… Show more As Noyo’s first in-house content role, I established foundational processes and structures to build out an effective and efficient content program to support Noyo’s marketing KPIs. • Create style and writing guides, refine tone and voice parameters • Implement content workflows between demand generation, product, design, partner marketing, and press • Plan and execute content strategy, including producing blogs, guides, social media, PR, events, and video • Track content performance in HubSpot and Google Analytics • Work with senior leadership to promote their voices on the blog and social • Recruit and engage internal employee advocates to help promote Noyo content Show less



Adyen

• Netherlands
• Financial Services
• 700 & Above Employee

• Content Producer

  • Mar 2020 - Jan 2022

  In my role as Content Producer at Adyen, I collaborated with an amazing cross-functional team featuring members across content, events, partners, and marketing to support Adyen's brand goals in North America and beyond. My responsibilities included creating persuasive, engaging content across the merchant decision-making cycle. From blogs, white papers and ebooks, to event promotions and sales tools, I told relevant stories on payments topics for a wide audience of industries and… Show more In my role as Content Producer at Adyen, I collaborated with an amazing cross-functional team featuring members across content, events, partners, and marketing to support Adyen's brand goals in North America and beyond. My responsibilities included creating persuasive, engaging content across the merchant decision-making cycle. From blogs, white papers and ebooks, to event promotions and sales tools, I told relevant stories on payments topics for a wide audience of industries and business types. Show less In my role as Content Producer at Adyen, I collaborated with an amazing cross-functional team featuring members across content, events, partners, and marketing to support Adyen's brand goals in North America and beyond. My responsibilities included creating persuasive, engaging content across the merchant decision-making cycle. From blogs, white papers and ebooks, to event promotions and sales tools, I told relevant stories on payments topics for a wide audience of industries and… Show more In my role as Content Producer at Adyen, I collaborated with an amazing cross-functional team featuring members across content, events, partners, and marketing to support Adyen's brand goals in North America and beyond. My responsibilities included creating persuasive, engaging content across the merchant decision-making cycle. From blogs, white papers and ebooks, to event promotions and sales tools, I told relevant stories on payments topics for a wide audience of industries and business types. Show less



SEW Copy

• San Francisco Bay Area

• Freelance Copywriter

  • Nov 2015 - Mar 2020

  Craft compelling B2B copy for email journeys, landing pages and blog articles for decision makers in the IT, HR/recruiting and events industries. Incorporate performance data to optimize new campaigns. Provide brand identity and B2C website copy for small business clients. Clients: Salesforce, Lever, Glassdoor, Eventbrite, Bleu Marketing, and Directives Online. Craft compelling B2B copy for email journeys, landing pages and blog articles for decision makers in the IT, HR/recruiting and events industries. Incorporate performance data to optimize new campaigns. Provide brand identity and B2C website copy for small business clients. Clients: Salesforce, Lever, Glassdoor, Eventbrite, Bleu Marketing, and Directives Online.



Bleu Marketing Solutions, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jan 2012 - Oct 2015

  Starting as a junior, then mid-level copywriter, worked on a variety of projects for mainly enterprise tech clients, including: writing copy for gamified training tools, conference themes, at-a-glances, banner ads, high impact direct mail, email journeys, abstracts, PowerPoints, and infographics. Also provided proofreading support when needed. As interim content team lead (Jan. to Jun. 2015), gained experience in a management role: mentoring junior writers, supporting account managers on… Show more Starting as a junior, then mid-level copywriter, worked on a variety of projects for mainly enterprise tech clients, including: writing copy for gamified training tools, conference themes, at-a-glances, banner ads, high impact direct mail, email journeys, abstracts, PowerPoints, and infographics. Also provided proofreading support when needed. As interim content team lead (Jan. to Jun. 2015), gained experience in a management role: mentoring junior writers, supporting account managers on new business efforts, and collaborating with the creative director and associate CD on high-level concepting. Clients: Cisco, HP, VCE, Salesforce, SuccessFactors, Facebook, New Relic, Xerox, SolarCity, DYMO, Fenix, Accela, and EMC Show less Starting as a junior, then mid-level copywriter, worked on a variety of projects for mainly enterprise tech clients, including: writing copy for gamified training tools, conference themes, at-a-glances, banner ads, high impact direct mail, email journeys, abstracts, PowerPoints, and infographics. Also provided proofreading support when needed. As interim content team lead (Jan. to Jun. 2015), gained experience in a management role: mentoring junior writers, supporting account managers on… Show more Starting as a junior, then mid-level copywriter, worked on a variety of projects for mainly enterprise tech clients, including: writing copy for gamified training tools, conference themes, at-a-glances, banner ads, high impact direct mail, email journeys, abstracts, PowerPoints, and infographics. Also provided proofreading support when needed. As interim content team lead (Jan. to Jun. 2015), gained experience in a management role: mentoring junior writers, supporting account managers on new business efforts, and collaborating with the creative director and associate CD on high-level concepting. Clients: Cisco, HP, VCE, Salesforce, SuccessFactors, Facebook, New Relic, Xerox, SolarCity, DYMO, Fenix, Accela, and EMC Show less



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Editorial Intern

  • May 2009 - Jun 2010

  Worked intermittently at Wiley & Sons (an imprint of Jossey-Bass) from May 2009 to June 2010, first as an editorial intern for the Business team, then as a temporary editorial assistant for the Public Health & Health Services, Religion & Spirituality, Higher & Adult Education, and Education K-12 teams. Worked intermittently at Wiley & Sons (an imprint of Jossey-Bass) from May 2009 to June 2010, first as an editorial intern for the Business team, then as a temporary editorial assistant for the Public Health & Health Services, Religion & Spirituality, Higher & Adult Education, and Education K-12 teams.



The Campanil

• Newspaper Publishing
• 1 - 100 Employee

• Copy Chief

  • Sep 2007 - May 2009

  Ensured consistent and error-free editions of Mills College's bi-weekly newspaper. Copy edited and proofread all articles during production following AP Style Guide rules. Recruited, trained, and managed a team of copy editors. Ensured consistent and error-free editions of Mills College's bi-weekly newspaper. Copy edited and proofread all articles during production following AP Style Guide rules. Recruited, trained, and managed a team of copy editors.