Experience

Darwin Startups

• Brazil
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Partner

  • 2022 - 1 year

  Acceleration Director

• Head of Acceleration

  • 2020 - 2022

  Florianópolis e Região, Brasil

• Head of New Business

  • 2019 - 2020

  Florianópolis e Região, Brasil



DOM

• Business and Project Developer

  • 2018 - 2020

  Florianópolis e Região, Brasil DOM is the result of the years of knowledge and experience accumulated with innovation and digital transformation that now enables me to help companies in different challenges. I work directly, with consulting and / or project development, on the following fronts: New Business Structuring: market research and opportunities, design of new products and services, economic modeling, prototyping and validation of MVP. Data-Driven Marketing Strategies: strategic and tactical… Show more DOM is the result of the years of knowledge and experience accumulated with innovation and digital transformation that now enables me to help companies in different challenges. I work directly, with consulting and / or project development, on the following fronts: New Business Structuring: market research and opportunities, design of new products and services, economic modeling, prototyping and validation of MVP. Data-Driven Marketing Strategies: strategic and tactical marketing planning based on business data analysis and customer behavior research with segmentation by purchasing profile and creation of customized actions. Support for Sales Management: creation of sales pitch and support material, definition of structure, processes and KPIs, sales team training (speech, contact strategy, arguments and objections) and mentoring for sales managers (spin, leadscore, pipeline, forecast, operational KPIs). Business Development: strategic and tactical planning of partnership programs and sales channels, creation of sales pitch for partners and support material; partner prospecting, training, support and operational management of channels (KPIs tracking and sales). Investment Funding (Startups): structuring the Angel, Seed and / or Serie A investment process and development of the executive pitch deck. See more in dom.etc.br Show less



Rede Frete Fácil

• Brazil
• Truck Transportation

• Founder and CEO

  • 2012 - 2018

  Florianópolis e Região, Brasil Rede Frete Fácil is a truckers contracting platform that connects industries and logistic operators to truckers available throughout Brazil. I founded this startup with a small team and, as CEO, I led several fronts at different times of the business. I highlight my direct performance in some of them: (1) Solution research, product design and development project management; (2) Testing of different business models (advertising, freemium, SaaS, marketplace); (3) Executive… Show more Rede Frete Fácil is a truckers contracting platform that connects industries and logistic operators to truckers available throughout Brazil. I founded this startup with a small team and, as CEO, I led several fronts at different times of the business. I highlight my direct performance in some of them: (1) Solution research, product design and development project management; (2) Testing of different business models (advertising, freemium, SaaS, marketplace); (3) Executive planning (administrative and commercial) and financial modeling; (4) Structuring the processes of raising investment, developing the executive deck and conducting roadshow with potential investors. The total funds raised were almost R$5 million in Angel (M3 and others), Seed (MBM, VOGA and others) and Serie A (InovaBRA Ventures - Bradesco Investment Bank); (5) Creating the sales pitch, hiring, structuring, training and management of sales teams (inside sales and field sales) with pipeline follow up and direct participation in prospecting large accounts such as Gerdau, JBS, InterCement and others; (6) Planning the partnerships program (Sales Channels), prospecting partners from different categories (banks, software companies, unions, among others), financial negotiation and channel development (training, support and follow-up), highlighting the performance in partnership with Bradesco Bank. In addition, during my management, I also accumulated direct responsibilities as a member of the Board of Directors, acting on the strategic definitions of the company, and indirectly, through the management of employees, in the financial management and audits. Show less



Cultive Comunicação

• Marketing Planner and Copywriter

  • 2011 - 2012

  Curitiba e Região, Brasil Cultive Comunicação was a 360º marketing boutique that used to serve regional clients from retail (malls and fashion brands) and education (technical courses and high education). I worked directly in the marketing planning (strategic, tactical and operational) for these clients, developing advertising campaigns (mass advertising, direct marketing and digital marketing), relationship marketing campaigns and sales incentive campaigns.



HouseCricket Digital & Direct

• Brazil
• Advertising Services
• 1 - 100 Employee

• Direct and Digital Marketing Copywriter

  • 2010 - 2011

  Curitiba e Região, Brasil House Cricket is a specialized digital marketing and direct marketing agency that, at that time, served major regional companies (mall, bookstores, theaters, museums) and large retailing industries (decoration, beauty and makeup, food). I worked directly in the tactical and operational development of the marketing plan of these clients, creating advertising campaigns (direct marketing and digital marketing), promotional events, relationship campaigns and sales incentive campaigns.



RMG Connect

• United States
• Advertising Services
• 1 - 100 Employee

• Freelancer Copywriter

  • 2010 - 2010

  Curitiba e Região, Brasil RMG Connect was the relationship marketing division of J. Walter Thompson, developing solutions both online and offline in direct marketing, interactive marketing and sales promotion. At the time, the agency mainly served the financial sector and large retailers. I worked as a freelancer in specific projects, creating advertising campaigns (direct marketing and mainly digital / interactive marketing) and sales promotion campaigns.



Exclam Comunicação.

• Advertising Services
• 1 - 100 Employee

• Advertising Copywriter

  • 2010 - 2010

  Curitiba e Região, Brasil Exclam Comunicação was a traditional advertising agency that, at the time, used to serve important clients in the public and private sectors of various sizes and segments. I worked on specific projects (public bids and prospecting of clients), creating advertising campaigns (mass marketing, direct marketing and digital marketing).



Direto Marketing Interativo

• Brazil
• Advertising Services
• 1 - 100 Employee

• Marketing Planner and Copywriter

  • 2009 - 2010

  Curitiba e Região, Brasil Direto Marketing was an agency specializing in direct marketing that served regional companies in the retail (multi-segment stores) and food industries. I worked directly in the marketing planning (strategic, tactical and operational) for these clients, developing advertising campaigns (direct marketing and mainly digital marketing), relationship campaigns and sales promotion campaigns.



Bronx Comunicação

• Bosnia and Herzegovina
• Advertising Services
• 1 - 100 Employee

• Advertising and Digital Marketing Copywriter

  • 2008 - 2009

  Curitiba e Região, Brasil Bronx Communication is a traditional advertising and marketing agency that at the time served major regional retail, healthcare and education companies. I worked directly in the tactical and operational development of the marketing plan of these clients, creating advertising campaigns (mass marketing, direct marketing and digital marketing), promotional events and relationship campaigns.



Elétrica

• Trainee Copywriter

  • 2007 - 2008

  Curitiba e Região, Brasil The Agência Elétrica was an advertising agency that, at the time, served regional companies in the public and private sectors of the communication, retail, tourism and food industries. I worked directly in the operational development of advertising campaigns (mass marketing, direct marketing and few digital marketing), promotional events and relationship campaigns.