Marketing Director

• Dec 2022 - Present

Profesor Contratado Doctor

• Sep 2022 - Present

Directora de Marketing Digital y Estrategia Empresarial. Socia Fundadora.

• Jul 2022 - Dec 2022

Founding member in Panacea Health. Company created in October 2021. ●Definition of strategies in digital channels to boost the digital brand awareness and performance (B2B and B2C). ●Development and execution of business strategies for digital channels (website, paid media, social media and CRM) to develop the online business, establishing online sales goals both for B2B and B2C. ●Define and lead the online platform evolution (education website) to improve the brand notoriety and the company's online performance. Show less

Directora de Marketing, Comunicacion y Nuevos productos

• Dec 2017 - Jul 2022

Carry out the change of the company's brand in all companies of Padesa group. Penetration was increased from 5% to 20% in 2 years. Plan, implement and manage anual marketing, trade marketing strategies & communication plans (off & online). Identify new opportunities for the company using market intelligence analysis (internal & external data). Create KPIS to follow marketing strategy and use them in reports & presentations to make evidence-based decisions. Follow and keep the marketing & communication budgets updated . Stay up to date with the latest programs in digital marketing making regular updates with the team. Participate in conferences, and R&D projects as CIEN or CDTI programs. Show less

Director de Marketing, Comunicación y Enoturismo

• Sep 2015 - Dec 2017

Manage the marketing & communication strategy for 3 winneries (Enate and Laus in DO. Somontano and Las Moradas de San Martín in Madrid) Define & develop the digital brand & communication plans including the tourism products (products, price position, competitive environment, etc.). Lead a multidisciplinary team of 10 people. Results: +125% traffic web / 3% of total sales in ecommerce. Participe in forums & events as public relations manager. Manage the marketing & communication strategy for 3 winneries (Enate and Laus in DO. Somontano and Las Moradas de San Martín in Madrid) Define & develop the digital brand & communication plans including the tourism products (products, price position, competitive environment, etc.). Lead a multidisciplinary team of 10 people. Results: +125% traffic web / 3% of total sales in ecommerce. Participe in forums & events as public relations manager.

Customer Marketing Manager

• Apr 2015 - Sep 2015

Development of the corporate commercial strategy for the businesses of: Children's, culinary, chocolate, and coffee in Dia, Hermanos Martín, IFA & EMD, Bon preu, Gadisa and Froiz. Adapt the marketing plan to the customer plan of these clients with a 360º approach. POS analysis identifiyng consumer insights to generate win win opportunities. Follow and keep the customer budgets updated and alined with the company goals implementing action plans if needed. Development of the corporate commercial strategy for the businesses of: Children's, culinary, chocolate, and coffee in Dia, Hermanos Martín, IFA & EMD, Bon preu, Gadisa and Froiz. Adapt the marketing plan to the customer plan of these clients with a 360º approach. POS analysis identifiyng consumer insights to generate win win opportunities. Follow and keep the customer budgets updated and alined with the company goals implementing action plans if needed.

Trade Marketing Manager

• Feb 2012 - Feb 2015

Trade marketing of infant and growth formulas. Develop the commercial strategy for infant milk in the Retail channel based on the Brand Plan to gain 5% market share.Leadership and development of a transversal project to promote the growth of a business, gain market share and become the benchmark in the category for our clients. Coordinate a multidisciplinary team (> 10 people), to identify levers on which the future growth of the business will be based. Sales will be incremented 10%. This project was awarded by AECOC in 2013, "Best shopper marketing action at the Infant Nutrition point of sale" Show less

Market Research Specialist

• Feb 2009 - Feb 2012

Market Research Specialist for Infant Nutrition Area: qualitative & quantitative research, Market analysis with Nielsen and TNS data, market trend analysis for infant nutrition area (Infant formulas, growing up milks, baby food and infant cereals).Involve in a big market research for this category in order to identify category drivers that will provide growth to the category (U&A & Shopper research).

Consumer & Sensory Specialist Nestle Research Center

• Feb 2008 - Feb 2009

Support to Nestlé national markets in quantitative market research for product R&R. Elaborate the guidelines and best practices for the correct execution of product tests and sensory analysis worldwide.

Consumer & sensory Specialist

• Apr 2005 - Feb 2008

Innovation /Renovation product as product & sensory specialist. In charge of product test identifyng preference drivers and defining actions plans to production department thanks to the sensory analysis (I managed 6 sensory panel). Advice and assistance to the Iberian market from Nestlé in quantitative market research for product R&R. Identify consumers insights for the different brands & categories of the company: Nescafe, Buitoni, Caja Roja, Nespresso, Aquarel, Infant Nutrition, Maggi, etc. More than 100 products improved reaching consumer preference. Show less

Lecturer in Human Nutrition degree

• 2003 - 2005

Biostatistics lecturer. Human Nutrition course. San Antonio Catholic University of Murcia. Murcia, Spain. Fats and oils Science & Technology lecturer. Food Science and Technology course. San Antonio Catholic University of Murcia. Murcia, Spain. Food Economy & Management lecturer. Human Nutrition course. San Antonio Catholic University of Murcia. Murcia, Spain. Food Economy & Management lecturer. Food Science and Technology course. San Antonio Catholic University of Murcia. Murcia, Spain. Show less