Cristina Miró

Comms Manager at Morillas Brand Design
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Comms Manager
      • Feb 2019 - Present

  • Magical Beats
    • Barcelona y alrededores, España
    • Founder
      • Sep 2017 - Present

      Since 2017, Magical Beats helps people and organizations to identify their purpose and to capture their potential turning it into magical moments. Magical Beats strives to create a brighter and more meaningful events and gifts. Our agency helps families and companies envision, craft and develop their events, gifts and photos. Since 2017, Magical Beats helps people and organizations to identify their purpose and to capture their potential turning it into magical moments. Magical Beats strives to create a brighter and more meaningful events and gifts. Our agency helps families and companies envision, craft and develop their events, gifts and photos.

    • Manufacturing
    • 300 - 400 Employee
      • Jan 2017 - Sep 2017

      Reporting to Marketing ManagerResponsible for 2 product categories and the digital strategy cross category.Create and support the development and implementation of the annual marketing plan and digital strategy.Analysis and interpretation of market dataSupervision and follow-up of promotional plansManage assigned budgetWorks closely with sales team to guarantee excellence of plans implementationInteract in alignment / close collaboration with International Marketing team Show less

      • Jan 2016 - Dec 2016

      Reporting to Brand Manager.Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.Develop product pricing and positioning strategies.Translate product strategy into detailed requirements and prototypes.Scope and prioritize activities based on business and customer impact.Work closely with international Marketing Team.Drive product launches including working with agencies, key accounts and International Team Management.Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.Evaluate ABC clients, product rotation and brand visibility. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager & Market Research Consultant
      • Dec 2013 - Jan 2016

      Reporting to the Company Board. Planning, Organizing, Leading and Controlling projects Support to Company Strategy Plan 2014-2017. Client Workshops Annalise of market trends and competence. Reporting to the Company Board. Planning, Organizing, Leading and Controlling projects Support to Company Strategy Plan 2014-2017. Client Workshops Annalise of market trends and competence.

  • Antonio Puig
    • Barcelona y alrededores, España
    • Trainee Marketing Carolina Herrera
      • Mar 2013 - Nov 2013

      Support to Brand Manager Carolina Herrera. Support in CH Eau de Parfum Sublime Launch (Top Sales Female Fragances 2013). NPD market, brands and items analysis. Support to Marketing Plan. Promotional actions management. Market and sales report. Support to Brand Manager Carolina Herrera. Support in CH Eau de Parfum Sublime Launch (Top Sales Female Fragances 2013). NPD market, brands and items analysis. Support to Marketing Plan. Promotional actions management. Market and sales report.

  • Barna Consulting Group
    • Barcelona y alrededores, España
    • Trainee Sales, Marketing & Human Resources Consultant
      • Sep 2011 - Sep 2012

      Support to Client Partners. Participation in: - Commercial assessment project for Heineken and Boston Scientific. - Training courses for Credit Andorra, Gas Natural and Pronovias. - Coaching for Stada, LeoPharma and Atres. Support to Client Partners. Participation in: - Commercial assessment project for Heineken and Boston Scientific. - Training courses for Credit Andorra, Gas Natural and Pronovias. - Coaching for Stada, LeoPharma and Atres.

    • Netherlands
    • Food Production
    • 200 - 300 Employee
    • Trainee Market Research
      • Apr 2011 - Sep 2011

      Support to Consumer Research and Market Research & Media Manager. Participation in the elaboration of Strategic Plan 2012-2015. Market data analysis from Kantar World Pannel, IRI, Nielsen and Euromonitor. Sales report. Support to Consumer Research and Market Research & Media Manager. Participation in the elaboration of Strategic Plan 2012-2015. Market data analysis from Kantar World Pannel, IRI, Nielsen and Euromonitor. Sales report.

Education

  • Instituto Internacional Español de Marketing Digital - IIEMD
    Curso Marketing Digital y Redes Sociales, Marketing digital
    2017 - 2017
  • SeeWay
    Tecnico en Adobe Illustrator, Diseño gráfico
    2017 - 2017
  • Istituto Marangoni
    The business of Fashion, Marketing/Marketing Management, General
    2012 - 2012
  • IESE Business School - University of Navarra
    Marketing
    2009 - 2011
  • Universitat Internacional de Catalunya
    Licenciatura, Business Administration and Management, General
    2007 - 2011

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