Experience

PARTY FIESTA

• Spain
• Retail
• 100 - 200 Employee

• Ecommerce Manager & digital marketing manager

  • May 2021 - Present

  • Estrategia y puesta en marcha del proyecto omnicanal de CRM. • Definición e implementación de la estrategia de CRM, para fomentar la adquisición, retención y fidelización de los clientes. • Planificación, coordinación, implementación y optimización de campañas de email marketing. • Planificación y coordinación de las diferentes campañas de Paid media (SEM, Google Shopping y Display) con las diferentes agencias. • Implementación de campañas personalizadas realizando la… Show more • Estrategia y puesta en marcha del proyecto omnicanal de CRM. • Definición e implementación de la estrategia de CRM, para fomentar la adquisición, retención y fidelización de los clientes. • Planificación, coordinación, implementación y optimización de campañas de email marketing. • Planificación y coordinación de las diferentes campañas de Paid media (SEM, Google Shopping y Display) con las diferentes agencias. • Implementación de campañas personalizadas realizando la segmentación de la base de datos. • Gestión de la puesta en marcha y lanzamiento del nuevo e-commerce en Prestashop en todos los países España, Alemania, Francia y Portugal, para B2C, B2B y B2F. • Optimización constante de la tienda online para obtener una mejor experiencia de usuario y del trafico de adquisición para alcanzar los objetivos marcados por dirección. • Implementación de la estrategia SEO. • Puesta en marcha de las campañas en e-commerce, creación de contenido y productos. • Gestión de compras y de logística para productos exclusivos de web para las campañas. • Análisis y reporting en Data studio para analizar y controlar desvíos de los objetivos anuales. Show less



Cafés Mama Same

• Digital Marketing Manager

  • Dec 2012 - Present

  Barcelona Creation and execution of the annual omnichannel Digital Marketing plan aligned with the company's objectives. • Analysis and constant improvement of the corporate website (B2B) in order to improve the user experience. In addition to promoting online sales (B2C). • Creation and implementation of the life cycle of online clients through Email Marketing and SMS. • Analysis of KPIs to evaluate and correct possible deviations from the Digital Marketing plan. • Increased SEO positioning… Show more Creation and execution of the annual omnichannel Digital Marketing plan aligned with the company's objectives. • Analysis and constant improvement of the corporate website (B2B) in order to improve the user experience. In addition to promoting online sales (B2C). • Creation and implementation of the life cycle of online clients through Email Marketing and SMS. • Analysis of KPIs to evaluate and correct possible deviations from the Digital Marketing plan. • Increased SEO positioning through Content Marketing strategies. • Planning, creation and execution of digital channels, creating content and micro-content on the blog and on social networks. • Coordination and management of online projects with external teams, such as copywriters, design, IT, photography, creatives, etc. • Constant search for innovation and opportunities on the online channel, through competition and trend analysis. Show less



ITDO

• Spain
• IT Services and IT Consulting
• 1 - 100 Employee

• Digital Marketing & Ecommerce

  • Mar 2020 - Present

  Barcelona • Development and implementation of Digital Marketing plans for clients and collaboration in the Digitalization processes. • Weekly publication of articles on Digital Marketing on the blog, constantly searching for trends and needs of target customers.



Wunderman Thompson

• United States
• Advertising Services
• 700 & Above Employee

• Digital Account Executive

  • May 2018 - Dec 2019

  Barcelona Management and daily monitoring of CRM projects, leading projects from the briefing to the analysis of results, taking care of every detail to ensure the best result in the deliverable to clients. • Leadership and coordination de internal teams and suppliers with clients. • Planning and control of the fulfilment of objectives and timings. • Creation of an effective communication link to align perspectives and detect possible deviations and be able to correct them in time if… Show more Management and daily monitoring of CRM projects, leading projects from the briefing to the analysis of results, taking care of every detail to ensure the best result in the deliverable to clients. • Leadership and coordination de internal teams and suppliers with clients. • Planning and control of the fulfilment of objectives and timings. • Creation of an effective communication link to align perspectives and detect possible deviations and be able to correct them in time if necessary. • Participation and coordination of the Direct Marketing parts of the company change of brand (Gas Natural a Naturgy). Show less



BeRepublic

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Digital Consultant CRM

  • Sep 2015 - May 2018

  Barcelona Management of CRM projects for clients from miscellaneous sectors (Caixaforums – CosmoCaixa – ESADE - ColaCao - TostaRica - RIU - Hotel Arts – Aristocrazy). Management and participation of the entire project life cycle, from the brief to the presentation of expected and achieved objectives. • Planning, coordination, implementation and optimisation of email Marketing campaigns. • Performing A/B test for the optimisation of Email Marketing campaigns. • Implementation of personalized… Show more Management of CRM projects for clients from miscellaneous sectors (Caixaforums – CosmoCaixa – ESADE - ColaCao - TostaRica - RIU - Hotel Arts – Aristocrazy). Management and participation of the entire project life cycle, from the brief to the presentation of expected and achieved objectives. • Planning, coordination, implementation and optimisation of email Marketing campaigns. • Performing A/B test for the optimisation of Email Marketing campaigns. • Implementation of personalized campaigns by segmentation of the database. • Planning and control of compliance with CRM objectives and timings of email campaigns with the implementation of Agile methodologies. • Search for new trends and good practices for the optimisation of Email Marketing campaigns. • Creation and presentation of campaign results, database status and recommendation of the next steps based on the results obtained for optimisation. CRM Consultancy: Analysis and creation of projects, customer attraction plan, segmentation and contact plan. Show less



LOLA MullenLowe

• Advertising Services
• 200 - 300 Employee

• Digital Account Executive

  • Jul 2015 - Sep 2015

  Barcelona Management of Digital Marketing projects: display campaigns, social networks and websites, ensuring compliance with the timings and the quality of the work delivered to the client, SEAT. • Coordination of internal teams, suppliers and media agency. • Creation of an effective communication link to align perspectives and detect possible deviations and be able to correct them in time if necessary.



SEAT,SA

• Spain
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Digital Marketing Assistant

  • Jun 2014 - May 2015

  Barcelona Management of Digital Marketing projects, campaigns related to the Mii by Mango car from the creation of the briefing to the results of the campaigns: • Coordination of internal teams and agencies (media and creative). • Review of multi-channel Digital Marketing campaigns from creation to analysis of results created by the different agencies (creative and media) for the Mii by Mango car so that they were aligned with the company's objectives. • Contact and management of the different… Show more Management of Digital Marketing projects, campaigns related to the Mii by Mango car from the creation of the briefing to the results of the campaigns: • Coordination of internal teams and agencies (media and creative). • Review of multi-channel Digital Marketing campaigns from creation to analysis of results created by the different agencies (creative and media) for the Mii by Mango car so that they were aligned with the company's objectives. • Contact and management of the different influencers related to the events for the Mii by Mango. • Contact and management of the winners of the different social media competitions for the day of the event. Planning and coordination with the different internal teams as well as the different agencies to meet the objectives and timings of the SEAT dealership websites. Show less



Patricia Jackets

• Digital Marketing

  • Sep 2013 - May 2014

  Barcelona • Analysis and constant improvement of the online store with the aim of improving the user experience and online sales. • Improvement of SEO positioning through Content Marketing strategies. • Planning, creation and execution of digital channels, creating content and micro-content on the blog and on social networks. • Constant search for innovation and opportunities on the online channel, through competition and trend analysis. • Creation of strategies to increase online sales.



NH Hotel Group

• Spain
• Hospitality
• 700 & Above Employee

• Contable

  • Oct 2011 - Jul 2012

  Barcelona Contabilización de 3 hoteles en Barcelona (bajo la supervisión del Jefe de Contabilidad) . Cierre de la cuenta mensual y la producción contable.