Experience

Heartbeat

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2019 - Present

  Oversaw all data for the sales and marketing teams to enhance positioning defensibility. • Implemented a marketing dashboard to include cross-platform reports in order to provide a weekly report to the CMO with an eye toward historical performance and OKRs. • Worked closely with the VP Engineering and Head of Product to determine key data points for consumers and influencers, implement tracking improvements, and re-organize inputs for improved understanding. • Lead ad hoc research across 400 client campaigns to identify trends, challenges, and missed opportunities that enabled leadership to make informed decisions and drive operational excellence. • Produced the product requirement documents for the development team to implement the tracking required for performance marketing. • Consulted with leaders across all internal teams to identify areas of data weakness and determine opportunities for process improvements, revenue growth, and cost savings. Show less



Heartbeat

• United States
• Advertising Services
• 1 - 100 Employee

• MBA Marketing and Analytics Intern

  • Jun 2018 - Sep 2018

  Tracked and analyzed user data to distill meaningful insights for the C-suite, and improve user experience. • Reconfigured existing user-facing website by segmenting behaviors, identifying bounce triggers, and providing a customized experience to increase retention and drive engagement. • Initiated a multi-channel integrated marketing plan designed to optimize original content, enhance post reach, increase brand awareness, and amplify brand voice. • Streamlined onboarding experience by analyzing current customer journey map, MailChimp and MixPanel analytics to lower churn rate and drive user engagement. • Audited brand assets and accelerated identity simplification by collaborating with an in-house design team to unify all marketing materials and inject transparency into the asset-generation process. Show less



University of California, Irvine - The Paul Merage School of Business

• United States
• Higher Education
• 200 - 300 Employee

• MBA Consulting Project with Blizzard Entertainment

  • Jan 2018 - Apr 2018

  Evaluated current employee onboarding system, collected primary data, and designed an improved program specifically for desired “new-grad” hires. • Conducted 13 one-on-one interviews with employees across multiple teams in order to uncover issues with the existing onboarding system. • Developed a 6-step onboarding program as part of a team to specifically satisfy the needs of the target demographic and presented the recommendations to all HR directors. Evaluated current employee onboarding system, collected primary data, and designed an improved program specifically for desired “new-grad” hires. • Conducted 13 one-on-one interviews with employees across multiple teams in order to uncover issues with the existing onboarding system. • Developed a 6-step onboarding program as part of a team to specifically satisfy the needs of the target demographic and presented the recommendations to all HR directors.



Sonnyside Up, LLC

• United States
• Design
• 1 - 100 Employee

• Isagenix Packaging Design Consultant

  • Aug 2014 - Aug 2016

  Developed a global design system for a $1B+ nutraceutical company and partnered with four vendors to ensure a seamless transition from design to production. • Created and executed a new design language for over 2,250 packaging vehicles across 15 countries resulting in increased brand cohesion, and improved customer use.• Decreased errors and work redundancy by assisting in the development of a production process across the lower 48 states.• Improved production accuracy and reduced waste by leading press checks across five states. Show less

• Senior Graphic Designer

  • Oct 2012 - Aug 2016

  Managed a team of 4 designers at a boutique branding agency to develop projects for more than 30 privately or publicly owned companies.• Conducted multi-channel rollouts of bilingual digital marketing campaigns resulting in increased brand awareness and singular brand voice.• Created unique identity packages (logo, graphics standards, brand voice) for $1M+ companies resulting in improved brand familiarity, increased brand consistency, and awareness.• Designed brand identities, websites, digital and printed marketing collateral, automotive wraps, wooden signs, and any other asset for clients as needed.• Instituted internal strategic processes for normalization of operations, homogenization of presentation design, and standardization of client materials.• Nominated as part of a team from SSU for Isagenix Vendor of the Year for “3 years of excellent service.” Show less



MarmaladeOC

• San Clemente, CA

• Brand Consultant

  • Oct 2013 - Feb 2015

  Responsible for market research, brand development and identity implementation for an Orange County parenting magazine. • Created a youthful, unique and cohesive global design resulting in improved readability, and an increase in brand consistency, and awareness. • Improved communication with vendors by standardizing production materials. • Managed the implementation of brand guidelines by providing quality control assistance. Responsible for market research, brand development and identity implementation for an Orange County parenting magazine. • Created a youthful, unique and cohesive global design resulting in improved readability, and an increase in brand consistency, and awareness. • Improved communication with vendors by standardizing production materials. • Managed the implementation of brand guidelines by providing quality control assistance.



Self Employed

• Graphic Design
• 700 & Above Employee

• Freelance Graphic Designer

  • Jun 2010 - Oct 2013

  Responsible for brand development, design execution, and website content maintenance for businesses, non-profits, and political campaigns across California. Responsible for brand development, design execution, and website content maintenance for businesses, non-profits, and political campaigns across California.