Experience

Doare

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & CEO

  • Sep 2011 - Present

  Rio de Janeiro Area, Brazil Business development hustling; team formation; product management; B2B sales and partnerships; investor relations; financial planning; pricing and marketing strategy; recruitment and hiring; public speaking.



Outra Coisa

• Brazil
• Design Services
• 1 - 100 Employee

• Product Manager

  • Apr 2015 - Jun 2017

  Rio de Janeiro Area, Brazil Product discovery and ideation with focus on key feature and single-purpose model for mobile and web applications; designing personas and user flows; mapping and defining content structures; wireframing and prototyping using UXPin; map activities and goals to setup analytics tracking. Mapping activities and collecting team estimates for gantt chart project planning; SCRUM sprint planning; briefing and managing activities with production teams.



Sirius Interativa

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Project Manager

  • Aug 2013 - Mar 2015

  Rio de Janeiro Area, Brazil Project management for websites and intranet projects; key account and customer relationship; estimating activities and milestones for planning schedule; collecting detailed requirements and specifications; running kick-off and creative meetings; briefing and managing activities with production teams; following-up and collaborating with production team; validating deliverables company-side and client-side; final revisions and polishing; analytics and reporting.



Thinkr

• Technology, Information and Internet
• 1 - 100 Employee

• Founding Partner

  • May 2012 - Mar 2015

  Rio de Janeiro Area, Brazil Ideation; team formation; recruitment; business modeling; customer development; lean startup; benchmarking; branding and marketing advisory; product development; pitch deck and press-kit preparation; investor and mentor introductions. Exited (sold equity stake) at March, 2015



Desafio Brasil SEBRAE

• Advisor & Mentor

  • Jul 2013 - Sep 2013

  Brazil Evaluating startups; analyzing business models and business summaries; voting and downvoting; giving written feedbacks; mentorship startups founders via Skype; giving support to improve business summary for the final step, tips for validating business models and getting traction; final voting that collaborated to the 10 finalists startups.



Techsamurai

• Brazil
• Technology, Information and Internet

• CMO

  • Jul 2012 - Nov 2012

  Rio de Janeiro Area, Brazil Key account management (Ortobom e-commerce); social media strategy and implementation; Google AdWords optimization => boosted results in 250%, Facebook page ads and content administration => 0 to 20k fans in 2 months with high engagement rate; negotiating and briefing media publishers for ad campaigns and email marketing; managing digital marketing staff (assistant, designer and developer); analyzing results and making decisions to improve ROI; develop monthly reports with deep insights… Show more Key account management (Ortobom e-commerce); social media strategy and implementation; Google AdWords optimization => boosted results in 250%, Facebook page ads and content administration => 0 to 20k fans in 2 months with high engagement rate; negotiating and briefing media publishers for ad campaigns and email marketing; managing digital marketing staff (assistant, designer and developer); analyzing results and making decisions to improve ROI; develop monthly reports with deep insights of online customers behavior, campaign results and multichannel marketing. Show less



Dona Flor

• E-commerce & Innovation Manager

  • Jul 2011 - Nov 2011

  Rio de Janeiro Area, Brazil E-commerce concept and strategy planning; wireframing and briefing; UX & UI study; e-commerce concept, strategy, layouts wireframing and briefing; erotic products consumer buying behaviour study; web project management leader; direct selling sales and financial analysis; IT and Design contractor; SEO and SEM strategy, analysis and implementation; social media strategy and implementation.



Idsx

• Founder & CEO

  • Dec 2010 - Aug 2011

  Business planning and development; e-commerce development management; pipeline management; investor relations; hiring interns and providers; sales approach in networking events; blog content direction; social media strategy and analysis.



Sieve

• Marketing Manager

  • Apr 2010 - Feb 2011

  Business plan research and writing; business modeling; product development marketing; corporate and sales presentations; market research; competitive analysis; keyword optimization for SEO; digital content and social media strategist; B2B sales prospecting; contract handling; online clipping; registrations and submissions applications; price quoting and ordering products and services.



Sociedade Comercial e Importadora Hermes S.A.

• Brazil
• Retail
• 100 - 200 Employee

• Purchasing Agent

  • Aug 2009 - Apr 2010

  Analyzed weekly and monthly sales; control of sale, gross margin, stock and non-stock; strong communication and negotiation with suppliers, factories and management; optimizing sales and mark up; competitive analysis; market research on advertising trends; determined quantity and timing of deliveries; assist in the development of advertisement; marketing and promotional initiatives; prepared sales analysis reports.



Riobuzz Comunicação e Produções

• CMO

  • Feb 2007 - May 2009

  Elaboration of sales and partnerships proposals; establishing professional relationships with clients and events market agents; commercial prospecting; responsible for booking artists and contract handling; supplier management including price and contract negotiation; strategic planning and execution of digital marketing programs; newsletter management; developed documents and presentations for cultural projects.



M1ND Corporation

• Information Technology & Services
• 1 - 100 Employee

• Game Analyst

  • Feb 2005 - Aug 2006

  Beta tested the first Massive Multiplayer RPG Mobile game based with LBS (LocationBasedService) technology; game review and bug reports; ideas collaboration; analyze and report network problems; social media sharing tips and support.



Eternal Life

• Freelancer

  • Nov 2003 - Jul 2005

  HTML templates development; CSS and Javascript uses; Flash animation design and development for web and motion pictures; Photoshop and Fireworks design; text optimization for search engines; copywriting, translating; email marketing; social media marketing; online forum administration.