Experience

San Diego Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Sr. Integrated Account Director

  • Jun 2021 - Present

  Grow national and local client base selling multi-platform and in-person event marketing campaigns. Increased sales 200% year over year and helped launch new hyper-local marketing opportunities. Grow national and local client base selling multi-platform and in-person event marketing campaigns. Increased sales 200% year over year and helped launch new hyper-local marketing opportunities.



Southpoint Sportswear Llc

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Southern California Sales Director

  • Jun 2020 - Jun 2021

  Cultivating new strategic client partnerships to provide branded apparel and face mask solutions across industries and verticals including hospitality, tourism, health, tech, retail, etc., on-boarding and managing dozens of new clients and over $350K in sales in first 6 months. Cultivating new strategic client partnerships to provide branded apparel and face mask solutions across industries and verticals including hospitality, tourism, health, tech, retail, etc., on-boarding and managing dozens of new clients and over $350K in sales in first 6 months.



Virgin Fests

• United States
• Entertainment

• Group & Hospitality Sales Manager

  • Jan 2017 - May 2020

  Managed Groups & Hospitality Sales for VirginFest LA & KAABOO San Diego, setting up new strategic client partnerships for VFLA’s inaugural event while continuing to sell new and grow long-term client relationships for KAABOO Del Mar, San Diego's largest annual outdoor music, art, comedy and food festival growing to back to back sell outs increasing sales revenue over 400% in 3 years exceeding personal and team goals year over year. Managed Groups & Hospitality Sales for VirginFest LA & KAABOO San Diego, setting up new strategic client partnerships for VFLA’s inaugural event while continuing to sell new and grow long-term client relationships for KAABOO Del Mar, San Diego's largest annual outdoor music, art, comedy and food festival growing to back to back sell outs increasing sales revenue over 400% in 3 years exceeding personal and team goals year over year.



PACIFIC magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Sales

  • Aug 2015 - Dec 2016

  Developed the multi-platform sales strategy and grew overall revenue across print, digital, email and social toward ultimate acquisition by the San Diego Union-Tribune within 10 months. Managed overall client base to minimize attrition and grow their multi-platform media campaigns year over year. Developed the multi-platform sales strategy and grew overall revenue across print, digital, email and social toward ultimate acquisition by the San Diego Union-Tribune within 10 months. Managed overall client base to minimize attrition and grow their multi-platform media campaigns year over year.



The San Diego Union-Tribune

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Lifestyle & Entertainment Sales Supervisor

  • Apr 2012 - Jul 2015

  Oversaw and developed the Lifestyle & Entertainment Multi-Platform Sales Strategies for San Diego's Largest Media Outlet. Grew personal and overall team revenue year over year exceeding monthly, quarterly and annual sales goals each year. Integrated DiscoverSD.com under the U-T umbrella increasing annual advertising revenue on average 25% per year through increasing client base and growing existing campaigns. Oversaw and developed the Lifestyle & Entertainment Multi-Platform Sales Strategies for San Diego's Largest Media Outlet. Grew personal and overall team revenue year over year exceeding monthly, quarterly and annual sales goals each year. Integrated DiscoverSD.com under the U-T umbrella increasing annual advertising revenue on average 25% per year through increasing client base and growing existing campaigns.



DiscoverSD

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Director of Client Development

  • Jun 2010 - Apr 2012

  Managed digital Sales and Client Brand development while implementing new sales strategies to increase overall client base all towards ultimate acquisition by the San Diego Union-Tribune within 18 months of hire date. Managed digital Sales and Client Brand development while implementing new sales strategies to increase overall client base all towards ultimate acquisition by the San Diego Union-Tribune within 18 months of hire date.



San Diego Reader

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Senior Account Executive

  • Jan 2000 - Jun 2010

  Commissioned Senior Sales Rep for San Diego's largest weekly newspaper consistently in the top 5% out of team of 20. Set up and managed strategic local and national multi-media campaigns while growing overall desk revenue 500% averaging 100 accounts annually. Commissioned Senior Sales Rep for San Diego's largest weekly newspaper consistently in the top 5% out of team of 20. Set up and managed strategic local and national multi-media campaigns while growing overall desk revenue 500% averaging 100 accounts annually.