Experience

MDI Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Product Design

  • May 2021 - Present



Aidoc

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Head of UX

  • Jan 2020 - May 2021

  Aidoc Medical is developing the most advanced healthcare-grade AI based decision support software, to help radiologists in their work. Aidoc Medical is developing the most advanced healthcare-grade AI based decision support software, to help radiologists in their work.



Palo Alto Networks

• United States
• Computer and Network Security
• 700 & Above Employee

• Sr. UX Designer

  • Jun 2018 - Nov 2019

  Palo Alto Networks is a world-leader of cyber security, next-gen firewall and security analytics products. I was leading the UX design work of 2 product lines within the company - analytics and endpoint protection, working with product managers and engineers to establish UX methodologies and create product designs, based on user research and testing Palo Alto Networks is a world-leader of cyber security, next-gen firewall and security analytics products. I was leading the UX design work of 2 product lines within the company - analytics and endpoint protection, working with product managers and engineers to establish UX methodologies and create product designs, based on user research and testing



BMC Software

• Lead UX Designer

  • Jan 2015 - Jun 2018

  BMC is a world-leader global vendor of IT management solutions. Working as the lead UX designer, leading the UX activity of BMC Digital Business Automation division in Israel. My job consisted of defining and implementing UX processes in the organization, including UX research, design, and usability testing. BMC is a world-leader global vendor of IT management solutions. Working as the lead UX designer, leading the UX activity of BMC Digital Business Automation division in Israel. My job consisted of defining and implementing UX processes in the organization, including UX research, design, and usability testing.



Tufin

• Computer and Network Security
• 300 - 400 Employee

• UX Expert

  • Aug 2011 - Dec 2014

  Tufin is a network security company specializing in the management of firewalls, routers, network switches and other network security devices. I’m responsible for all interaction design and UI aspects of two of Tufin’s data-intensive web applications. I work closely with customers, product managers and software engineers and professionally manage the graphic designers. Tufin is a network security company specializing in the management of firewalls, routers, network switches and other network security devices. I’m responsible for all interaction design and UI aspects of two of Tufin’s data-intensive web applications. I work closely with customers, product managers and software engineers and professionally manage the graphic designers.



Serendip Media

• Software Development

• UX Expert

  • Jan 2012 - Dec 2012

  Serendip is an early-stage company behind the a social music service (http://serendip.me) connecting music lovers with their music soul mates. I had full ownership on the visual concept, interaction and UI design of the service - both on web and mobile. Serendip is an early-stage company behind the a social music service (http://serendip.me) connecting music lovers with their music soul mates. I had full ownership on the visual concept, interaction and UI design of the service - both on web and mobile.



NGsoft

• Israel
• Software Development
• 100 - 200 Employee

• UX Expert

  • Feb 2011 - Aug 2011

  Balora was a leading UX design consultancy, acquired by NGSoft in 2010. During my period in Balora/NGSoft I worked closely with several customers (including Alcatel, HP, Yes, Cardguard) in both UI specification and project management. UI platforms I worked on include web, smartphones and tablet devices for consumer web, medical devices, print and digital TV industries. Balora was a leading UX design consultancy, acquired by NGSoft in 2010. During my period in Balora/NGSoft I worked closely with several customers (including Alcatel, HP, Yes, Cardguard) in both UI specification and project management. UI platforms I worked on include web, smartphones and tablet devices for consumer web, medical devices, print and digital TV industries.



Self - Employed

• User Experience Designer (Freelance)

  • 2003 - 2008

  Design and specification of user experience for windows and web applications Design and specification of user experience for windows and web applications



Aman Group

• Israel
• Software Development
• 500 - 600 Employee

• UI Designer

  • 2002 - 2002



Orca Interactive

• Ra'anana, Israel

• Graphic Designer

  • 1998 - 2000