Anastasia Shakhaeva
Product Operations at Viaplay Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Русский Native or bilingual proficiency
-
Английский Full professional proficiency
-
Испанский Professional working proficiency
-
Шведский Limited working proficiency
Topline Score
Bio
Xenia Shevnina
I very much enjoyed working with Anastasia and highly recommend her as a valuable team member. Besides being a bright and positive personality, she showed outstanding attention to details combined with forward thinking. She never limited her work to what was written in the job description, quite the opposite, was trying to go beyond and push for strategic decisions in product design based on her daily communications with customers.
Arsen Avdalyan
Anastasia is very productive UX manager with passion to improve her skills. She always brings ideas that combine users and business needs. If I were developing a new product now, I would undoubtedly hire her.
Xenia Shevnina
I very much enjoyed working with Anastasia and highly recommend her as a valuable team member. Besides being a bright and positive personality, she showed outstanding attention to details combined with forward thinking. She never limited her work to what was written in the job description, quite the opposite, was trying to go beyond and push for strategic decisions in product design based on her daily communications with customers.
Arsen Avdalyan
Anastasia is very productive UX manager with passion to improve her skills. She always brings ideas that combine users and business needs. If I were developing a new product now, I would undoubtedly hire her.
Xenia Shevnina
I very much enjoyed working with Anastasia and highly recommend her as a valuable team member. Besides being a bright and positive personality, she showed outstanding attention to details combined with forward thinking. She never limited her work to what was written in the job description, quite the opposite, was trying to go beyond and push for strategic decisions in product design based on her daily communications with customers.
Arsen Avdalyan
Anastasia is very productive UX manager with passion to improve her skills. She always brings ideas that combine users and business needs. If I were developing a new product now, I would undoubtedly hire her.
Xenia Shevnina
I very much enjoyed working with Anastasia and highly recommend her as a valuable team member. Besides being a bright and positive personality, she showed outstanding attention to details combined with forward thinking. She never limited her work to what was written in the job description, quite the opposite, was trying to go beyond and push for strategic decisions in product design based on her daily communications with customers.
Arsen Avdalyan
Anastasia is very productive UX manager with passion to improve her skills. She always brings ideas that combine users and business needs. If I were developing a new product now, I would undoubtedly hire her.
Credentials
-
Web Developer Bootcamp
UdemyDec, 2018- Nov, 2024
Experience
-
Viaplay Group
-
Sweden
-
Entertainment
-
700 & Above Employee
-
Product Operations
-
Apr 2021 - Present
In my role I focus on increasing transparency and PM eNPS through applying product management approach (HADI, continuous discovery) to processes and ways of working (tooling, working with data, documentation, communication, building the PM community) In my role I focus on increasing transparency and PM eNPS through applying product management approach (HADI, continuous discovery) to processes and ways of working (tooling, working with data, documentation, communication, building the PM community)
-
-
-
MegaLabs
-
Russian Federation
-
Telecommunications
-
1 - 100 Employee
-
Product Manager
-
Mar 2020 - Apr 2021
Responsible for customer retention.Started an experimental team of 5. After 3 months and 8 hypotheses theteam expanded into a full-blown Retention stream of 9 people, 5 platforms.– Responsible for retention strategy for 2020-2021, oversaw itsimplementation– Introduced automated feedback collection in the churn flow which broughtin valuable insights into user behaviour.– Introduced a reworked ‘watch later’ and content rating functionality →increased content rating CR by 93%, adding to favourites by 26%,downloading by 9%– Increased content watching CR by 7% through a number of experiments– Introduced A/B testing practice for MegaFon TV on all major platforms.– Increased retention of week 3 by 225% by redesigning filters in the contentcatalogue
-
-
-
Zoon.ru
-
Russian Federation
-
Advertising Services
-
1 - 100 Employee
-
Product Manager
-
Dec 2016 - Jun 2019
I manage a number of products across all platforms. Here's what I've done so far:B2C:— Grew conversion on mobile pages by 103% through redesign of organization pages and introduction of a new structure— Added +10.3% additional visits to premium organizations through user redistribution features with no loss in conversion rate— Led Search redesign and logic improvement across all platforms— Drove the development and launch of Zoon app (Android: https://goo.gl/kWmYQK; iOS: https://goo.gl/GUgvNL)B2B:— Developed customer feedback collection system for our clients— Led the development of access distribution system for business pagesInternal Admin Tools:— Drove the redesign of call transcript system (became 20% faster) and user review moderation tool— Led the implementation of new structure entities across our system (attempt at booking, booking) that enabled the development of other servicesProcesses:– Decreased my dev team’s feature time to market by 25%, while the number of features increased by 50%, through application of Kanban principles– Optimized internal guides for working with UGC for speed and quality
-
-
-
Sports.ru
-
Russian Federation
-
Online Media
-
100 - 200 Employee
-
Product Manager
-
Apr 2015 - Sep 2016
I managed a number of products across web and mobile. – Created and drove the development of Rabona mobile app (http://rabona.tribuna.com/en/ – it is a highly curated 9gag for football in 4 languages, hit the top 10 of Sports category in Russian-speaking countries the first 2 weeks after launch on iOS and Android). – Introduced the first in Russia customizable browser notifications for Sports.ru and Tribuna.com– Drove the implementation of Facebook Instant Articles and Accelerated Mobile Pages – Directed a number of special projects: Your Brazilian Name (http://scoresandvideo.com/en/brazil16/, for Rio 2016 Olympics); Coca-cola Euro 2016 (http://www.sports.ru/euro2016cola/); Lawson’s Cup 2015 (http://lawsonscup.com/) online FIFA tournament which was awarded World Case of the Year by the client. The project was renewed for 2016;– Led the redesign of social media sharing across all platforms which doubled user engagement– Managed video across all Sports.ru platforms. Drove the redesign of video sections, the development of company’s own video player and the admin tools for video editors.
-
-
-
Ayyo Movies
-
Movies, Videos, and Sound
-
1 - 100 Employee
-
User Experience Manager
-
Mar 2014 - Mar 2015
Was responsible for all aspects of user experience on web, mobile and Smart TV– Communicated with users through various channels, identified bugs and interface imperfections and controlled their correction– Collected the data and developed a set of changes to the general user interface and a complete redesign of the Help section of Ayyo Smart-TV app and initiated its implementation. This reduced the amount of incoming support requests by 50% Was responsible for all aspects of user experience on web, mobile and Smart TV– Communicated with users through various channels, identified bugs and interface imperfections and controlled their correction– Collected the data and developed a set of changes to the general user interface and a complete redesign of the Help section of Ayyo Smart-TV app and initiated its implementation. This reduced the amount of incoming support requests by 50%
-
-
-
Innova Distribution
-
Russian Federation
-
Computer Games
-
1 - 100 Employee
-
Junior Project Manager
-
Sep 2012 - Mar 2014
Took part in a graduate development program with responsibilities in customers support, analytics, localization management, fraud detection. Took part in a graduate development program with responsibilities in customers support, analytics, localization management, fraud detection.
-
-
Education
-
2011 - 2012
Universiteit Maastricht
Ma, Arts and Heritage: Policy, Managemet and Education -
2006 - 2011
Lomonosov Moscow State University (MSU)
Specialist, Linguistics. Teaching Foreign Languages and Cultures
Community
