Tonya Edwards
Director of Sales and Customer Services at Tail Activewear- Claim this Profile
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Brittany Hughes
It is my pleasure to provide an enthusiastic reference for Tonya Edwards, who managed our team as the Director of Sales and Customer Services at Tail Activewear. Having worked closely with Tonya for six years, I have had the opportunity to witness her exceptional leadership abilities and her unparalleled expertise in managing change, operations, and systems. Tonya is a top-notch leader who possesses a unique ability to navigate and drive successful outcomes during periods of change and transition. Her strategic vision, coupled with her excellent communication skills, enabled our team to adapt to new initiatives seamlessly. She consistently demonstrated her knack for articulating the rationale behind change initiatives, which resulted in increased employee engagement and commitment to organizational objectives. One of Tonya's greatest strengths lies in her outstanding operational management skills. She possesses a keen eye for detail and consistently focuses on streamlining processes, optimizing resources, and ensuring operational efficiency. Under her guidance, our team experienced notable improvements in productivity, customer acquisition, retention, and satisfaction. Tonya created a culture of accountability and fostered a strong sense of teamwork, resulting in a highly motivated and productive team. Tonya has an in-depth understanding of systems management. She effectively leverages technology and data-driven insights to drive informed decision-making and continuous improvement. Her analytical mindset and problem-solving abilities have proven instrumental in identifying system gaps, implementing innovative solutions, and ensuring seamless integration of new technologies. Through her expertise, she has successfully enhanced our organization's overall effectiveness and efficiency. Beyond her technical acumen, Tonya exhibits strong interpersonal skills that make her a pleasure to work with. Her open-door policy and genuine interest in her team's professional development and satisfaction fostered a positive work environment. She actively encourages collaboration, respects diverse perspectives, and provides constructive feedback to inspire growth and success. In summary, I wholeheartedly endorse Tonya as an effective leader who excels in managing change, operations, and systems. Her exceptional leadership abilities, combined with her strategic vision, operational acumen, and interpersonal skills, make her an invaluable asset to any organization. I have no doubt that she will continue to deliver exceptional results in any role she undertakes.
Brittany Hughes
It is my pleasure to provide an enthusiastic reference for Tonya Edwards, who managed our team as the Director of Sales and Customer Services at Tail Activewear. Having worked closely with Tonya for six years, I have had the opportunity to witness her exceptional leadership abilities and her unparalleled expertise in managing change, operations, and systems. Tonya is a top-notch leader who possesses a unique ability to navigate and drive successful outcomes during periods of change and transition. Her strategic vision, coupled with her excellent communication skills, enabled our team to adapt to new initiatives seamlessly. She consistently demonstrated her knack for articulating the rationale behind change initiatives, which resulted in increased employee engagement and commitment to organizational objectives. One of Tonya's greatest strengths lies in her outstanding operational management skills. She possesses a keen eye for detail and consistently focuses on streamlining processes, optimizing resources, and ensuring operational efficiency. Under her guidance, our team experienced notable improvements in productivity, customer acquisition, retention, and satisfaction. Tonya created a culture of accountability and fostered a strong sense of teamwork, resulting in a highly motivated and productive team. Tonya has an in-depth understanding of systems management. She effectively leverages technology and data-driven insights to drive informed decision-making and continuous improvement. Her analytical mindset and problem-solving abilities have proven instrumental in identifying system gaps, implementing innovative solutions, and ensuring seamless integration of new technologies. Through her expertise, she has successfully enhanced our organization's overall effectiveness and efficiency. Beyond her technical acumen, Tonya exhibits strong interpersonal skills that make her a pleasure to work with. Her open-door policy and genuine interest in her team's professional development and satisfaction fostered a positive work environment. She actively encourages collaboration, respects diverse perspectives, and provides constructive feedback to inspire growth and success. In summary, I wholeheartedly endorse Tonya as an effective leader who excels in managing change, operations, and systems. Her exceptional leadership abilities, combined with her strategic vision, operational acumen, and interpersonal skills, make her an invaluable asset to any organization. I have no doubt that she will continue to deliver exceptional results in any role she undertakes.
Brittany Hughes
It is my pleasure to provide an enthusiastic reference for Tonya Edwards, who managed our team as the Director of Sales and Customer Services at Tail Activewear. Having worked closely with Tonya for six years, I have had the opportunity to witness her exceptional leadership abilities and her unparalleled expertise in managing change, operations, and systems. Tonya is a top-notch leader who possesses a unique ability to navigate and drive successful outcomes during periods of change and transition. Her strategic vision, coupled with her excellent communication skills, enabled our team to adapt to new initiatives seamlessly. She consistently demonstrated her knack for articulating the rationale behind change initiatives, which resulted in increased employee engagement and commitment to organizational objectives. One of Tonya's greatest strengths lies in her outstanding operational management skills. She possesses a keen eye for detail and consistently focuses on streamlining processes, optimizing resources, and ensuring operational efficiency. Under her guidance, our team experienced notable improvements in productivity, customer acquisition, retention, and satisfaction. Tonya created a culture of accountability and fostered a strong sense of teamwork, resulting in a highly motivated and productive team. Tonya has an in-depth understanding of systems management. She effectively leverages technology and data-driven insights to drive informed decision-making and continuous improvement. Her analytical mindset and problem-solving abilities have proven instrumental in identifying system gaps, implementing innovative solutions, and ensuring seamless integration of new technologies. Through her expertise, she has successfully enhanced our organization's overall effectiveness and efficiency. Beyond her technical acumen, Tonya exhibits strong interpersonal skills that make her a pleasure to work with. Her open-door policy and genuine interest in her team's professional development and satisfaction fostered a positive work environment. She actively encourages collaboration, respects diverse perspectives, and provides constructive feedback to inspire growth and success. In summary, I wholeheartedly endorse Tonya as an effective leader who excels in managing change, operations, and systems. Her exceptional leadership abilities, combined with her strategic vision, operational acumen, and interpersonal skills, make her an invaluable asset to any organization. I have no doubt that she will continue to deliver exceptional results in any role she undertakes.
Brittany Hughes
It is my pleasure to provide an enthusiastic reference for Tonya Edwards, who managed our team as the Director of Sales and Customer Services at Tail Activewear. Having worked closely with Tonya for six years, I have had the opportunity to witness her exceptional leadership abilities and her unparalleled expertise in managing change, operations, and systems. Tonya is a top-notch leader who possesses a unique ability to navigate and drive successful outcomes during periods of change and transition. Her strategic vision, coupled with her excellent communication skills, enabled our team to adapt to new initiatives seamlessly. She consistently demonstrated her knack for articulating the rationale behind change initiatives, which resulted in increased employee engagement and commitment to organizational objectives. One of Tonya's greatest strengths lies in her outstanding operational management skills. She possesses a keen eye for detail and consistently focuses on streamlining processes, optimizing resources, and ensuring operational efficiency. Under her guidance, our team experienced notable improvements in productivity, customer acquisition, retention, and satisfaction. Tonya created a culture of accountability and fostered a strong sense of teamwork, resulting in a highly motivated and productive team. Tonya has an in-depth understanding of systems management. She effectively leverages technology and data-driven insights to drive informed decision-making and continuous improvement. Her analytical mindset and problem-solving abilities have proven instrumental in identifying system gaps, implementing innovative solutions, and ensuring seamless integration of new technologies. Through her expertise, she has successfully enhanced our organization's overall effectiveness and efficiency. Beyond her technical acumen, Tonya exhibits strong interpersonal skills that make her a pleasure to work with. Her open-door policy and genuine interest in her team's professional development and satisfaction fostered a positive work environment. She actively encourages collaboration, respects diverse perspectives, and provides constructive feedback to inspire growth and success. In summary, I wholeheartedly endorse Tonya as an effective leader who excels in managing change, operations, and systems. Her exceptional leadership abilities, combined with her strategic vision, operational acumen, and interpersonal skills, make her an invaluable asset to any organization. I have no doubt that she will continue to deliver exceptional results in any role she undertakes.
Experience
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Tail Activewear
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Director of Sales and Customer Services
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Jul 2021 - Present
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Manager of Customer Service
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Mar 2015 - Oct 2021
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Coastal Center for Developmental Services, Inc.
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Savannah, Georgia Area
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Executive Assistant
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Mar 2014 - Jan 2015
Quantum Catering offers catering services for corporate events or lunches, private parties or events, and weddings while providing sustainable job skills for developmentally challenged individuals. Executive Assistant • Responsible for providing customer service, event planning, business development, purchasing, inventory control, and billing. Quantum Catering offers catering services for corporate events or lunches, private parties or events, and weddings while providing sustainable job skills for developmentally challenged individuals. Executive Assistant • Responsible for providing customer service, event planning, business development, purchasing, inventory control, and billing.
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Byrd Cookie Company
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Food and Beverage Manufacturing
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1 - 100 Employee
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Sales Associate
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Aug 2013 - Jan 2014
Byrd’s Cookie Company is an 89 year old bakery known throughout the South, indeed the country, for its delicious bite size cookies sold in collectible tins. Sales Associate • Responsible for providing customer service, inventory control, online order fulfillment, and merchandising. • Coordinated sales floor promotions with all social media promotions. Byrd’s Cookie Company is an 89 year old bakery known throughout the South, indeed the country, for its delicious bite size cookies sold in collectible tins. Sales Associate • Responsible for providing customer service, inventory control, online order fulfillment, and merchandising. • Coordinated sales floor promotions with all social media promotions.
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Sweet Tea Home
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Savannah, Georgia Area
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Sales Associate
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Mar 2013 - Aug 2013
Sweet Tea Home and Gifts is a specialty retailer that offers unique products to enhance your personal style or that of your home. Sales Associate • Merchandised store incorporating all aspects of product offerings, including women’s apparel and accessories and home furnishings • Promoted sales with social media solutions including Facebook and Twitter Sweet Tea Home and Gifts is a specialty retailer that offers unique products to enhance your personal style or that of your home. Sales Associate • Merchandised store incorporating all aspects of product offerings, including women’s apparel and accessories and home furnishings • Promoted sales with social media solutions including Facebook and Twitter
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Tail Activewear
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Savannah, GA
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Online Store Manager
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Aug 2009 - Jun 2012
Managed all aspects of online consumer direct sales and grew online sales to $700,000 in two years. • Merchandised online store, choosing product assortments, and pricing • Promoted sales with web site promotions, email marketing, and social media promotions • Provided customer support and order management for web site customers • Defined user interface functional specifications for web site upgrades • Supported social media aspects, including Facebook and Twitter Managed all aspects of online consumer direct sales and grew online sales to $700,000 in two years. • Merchandised online store, choosing product assortments, and pricing • Promoted sales with web site promotions, email marketing, and social media promotions • Provided customer support and order management for web site customers • Defined user interface functional specifications for web site upgrades • Supported social media aspects, including Facebook and Twitter
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Sagient, LLC
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Ann Arbor, MI
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Project Manager
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Jun 2001 - Aug 2002
• Developed project plans and coordinated with client implementation teams • Defined user requirements and prepared functional specifications • Developed test plans and tested software • Managed changes in technical requirements • Developed project plans and coordinated with client implementation teams • Defined user requirements and prepared functional specifications • Developed test plans and tested software • Managed changes in technical requirements
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Zefer Corporation
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Chicago, IL
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Senior Consultant
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Apr 2000 - Feb 2001
• Assisted with the launch of a lifestyle website company. Responsibilities included development of functional requirements, including creating and documenting consumer use cases. Also managed the modification change control process through design, development, and launch phases. • Responsible for developing business practices and systems for an aerospace industry start up. Diagrammed administrative processes, documented functional specifications, and drafted user interface designs. • Assisted with the launch of a lifestyle website company. Responsibilities included development of functional requirements, including creating and documenting consumer use cases. Also managed the modification change control process through design, development, and launch phases. • Responsible for developing business practices and systems for an aerospace industry start up. Diagrammed administrative processes, documented functional specifications, and drafted user interface designs.
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PwC Consulting
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Chicago, IL
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Senior Consultant
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1998 - 2000
Consultant – Information Technology Strategy • Analyzed financial reporting requirements for a global consumer electronics company and developed new processes to distribute reports in a timely manner. • For a global manufacturer and distributor of consumer electronics that was outsourcing its IT infrastructure, I worked with department heads in Far East and European operations to project system volumes and measure IT service levels and reconciled quantitative and qualitative measurements with outsourcing industry standards. • Developed and documented policies and procedures for a new consumer direct sales organization. In support of the web site launch plan, developed plans and curriculum to educate associates on functionality and business requirements. Associate Consultant – Retail Systems • Project team developed and implemented a custom order management system for a Fortune 50 mass discount retailer. Defined and documented quality assurance standards and procedures, unit and system test strategy and test plans, and defined test data templates. Show less
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LakeWest Group
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Retail
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1 - 100 Employee
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Senior Consultant - Retail Systems
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Jul 1997 - Aug 1998
Senior Consultant – Retail Systems • Managed implementation of merchandising and warehousing modules of JDA’s MMS system, including working with management to redefine business processes to be aligned with the system processes. Wrote custom user manuals for those modules. Prepared training curriculum and trained the internal trainers. • Analyst on project to evaluate and select a system package for a large specialty retailer of sunglasses. Analyzed business processes, developed user requirements, and prepared a request for proposal (RFP). • Conducted acceptance testing for an AS/400 system, including developing test plans, creating and executing test scripts to verify custom functions, and validating data integrity. Show less
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Lord + Taylor
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Retail
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700 & Above Employee
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Department Manager
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Jun 1991 - Dec 1994
• For $3.5 million department, responsible for sales performance, customer service, recruiting staff, merchandising, and inventory control. Using plan-o-grams and decisions support tools, sales teams consistently exceeded department sales goals. • For $3.5 million department, responsible for sales performance, customer service, recruiting staff, merchandising, and inventory control. Using plan-o-grams and decisions support tools, sales teams consistently exceeded department sales goals.
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Education
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1995 - 1997
University of Georgia - Terry College of Business
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services -
1987 - 1991
The University of Georgia
Bachelor of Arts (B.A.), History
Community
