Lynzy Richey
Director, Corporate Communications at Andretti Autosport- Claim this Profile
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Bio
Kiersten von Grimmenstein
Lynzy interned for our Public Relations consumer team at BLASTmedia, working with consumer technology and lifestyle clients. Her duties included drafting PR, client / media materials, building lists, reactively pitching to editorial calendar opportunities, crafting press releases and writing her own pitches. She also made holiday gift guide outreach to generate coverage for one of our consumer clients by speaking to the press, completing the public relations process from start to finish. Lynzy was a great asset to our BLASTmedia team! She was very professional and always had positive, constructive use of criticism, took instruction very well, and applied the tools she learned in her day-to-day activities. It was a pleasure having her on our team and I recommend her!
Ashley Sherman
Lynzy was a great addition to BLASTmedia. She was eager to learn the skills that made her a valuable member of the team. Her hard work and dedication allowed her to become a part of actual account teams, pitching the media and achieving real results.
Kiersten von Grimmenstein
Lynzy interned for our Public Relations consumer team at BLASTmedia, working with consumer technology and lifestyle clients. Her duties included drafting PR, client / media materials, building lists, reactively pitching to editorial calendar opportunities, crafting press releases and writing her own pitches. She also made holiday gift guide outreach to generate coverage for one of our consumer clients by speaking to the press, completing the public relations process from start to finish. Lynzy was a great asset to our BLASTmedia team! She was very professional and always had positive, constructive use of criticism, took instruction very well, and applied the tools she learned in her day-to-day activities. It was a pleasure having her on our team and I recommend her!
Ashley Sherman
Lynzy was a great addition to BLASTmedia. She was eager to learn the skills that made her a valuable member of the team. Her hard work and dedication allowed her to become a part of actual account teams, pitching the media and achieving real results.
Kiersten von Grimmenstein
Lynzy interned for our Public Relations consumer team at BLASTmedia, working with consumer technology and lifestyle clients. Her duties included drafting PR, client / media materials, building lists, reactively pitching to editorial calendar opportunities, crafting press releases and writing her own pitches. She also made holiday gift guide outreach to generate coverage for one of our consumer clients by speaking to the press, completing the public relations process from start to finish. Lynzy was a great asset to our BLASTmedia team! She was very professional and always had positive, constructive use of criticism, took instruction very well, and applied the tools she learned in her day-to-day activities. It was a pleasure having her on our team and I recommend her!
Ashley Sherman
Lynzy was a great addition to BLASTmedia. She was eager to learn the skills that made her a valuable member of the team. Her hard work and dedication allowed her to become a part of actual account teams, pitching the media and achieving real results.
Kiersten von Grimmenstein
Lynzy interned for our Public Relations consumer team at BLASTmedia, working with consumer technology and lifestyle clients. Her duties included drafting PR, client / media materials, building lists, reactively pitching to editorial calendar opportunities, crafting press releases and writing her own pitches. She also made holiday gift guide outreach to generate coverage for one of our consumer clients by speaking to the press, completing the public relations process from start to finish. Lynzy was a great asset to our BLASTmedia team! She was very professional and always had positive, constructive use of criticism, took instruction very well, and applied the tools she learned in her day-to-day activities. It was a pleasure having her on our team and I recommend her!
Ashley Sherman
Lynzy was a great addition to BLASTmedia. She was eager to learn the skills that made her a valuable member of the team. Her hard work and dedication allowed her to become a part of actual account teams, pitching the media and achieving real results.
Experience
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Andretti Autosport
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United States
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Spectator Sports
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1 - 100 Employee
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Director, Corporate Communications
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Nov 2022 - Present
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BLASTmedia
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior PR Manager
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Nov 2021 - Nov 2022
Spearhead the creation of a strategic communications strategy to secure media coverage for B2B SaaS Clients. Execute PR outreach and thought leadership campaigns to position SaaS brands for future rounds of funding. Interface with the account team to develop PR media plans which have reached 481M viewers across media outlets. Spearhead the creation of a strategic communications strategy to secure media coverage for B2B SaaS Clients. Execute PR outreach and thought leadership campaigns to position SaaS brands for future rounds of funding. Interface with the account team to develop PR media plans which have reached 481M viewers across media outlets.
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Andretti Autosport
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United States
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Spectator Sports
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1 - 100 Employee
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Senior Manager of Communications
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Feb 2021 - Nov 2021
Owned full accountability to drive strategic communication plans for six professional IndyCar drivers. Slashed $70K by facilitating media opportunities/project deliverables and eliminating the need for a PR Manager. Cultivated and maintained media relationships while supporting global partnership activations. Ghostwrote press releases, social media posts, and web story content on behalf of clients. Generated media coverage for drivers and partners on Good Morning America, Business Insider, and USA Today. Developed reports and analyzed strategic KPIs to measure communicative effectiveness.
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Carlin Racing
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Indianapolis, Indiana, United States
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PR and Marketing Manager
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Oct 2017 - Jan 2021
Created and advanced a favorable image for the brand by developing a communications program from concept to completion. Enhanced and expanded the impact of the brand’s external communications and earned media efforts by developing effective communication materials including news releases, media pitches, key messages, and social media content. Facilitated brand communication meetings to collaborate and set strategic plans for communication deliverables. Created and advanced a favorable image for the brand by developing a communications program from concept to completion. Enhanced and expanded the impact of the brand’s external communications and earned media efforts by developing effective communication materials including news releases, media pitches, key messages, and social media content. Facilitated brand communication meetings to collaborate and set strategic plans for communication deliverables.
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Chip Ganassi Racing
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United States
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Spectator Sports
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100 - 200 Employee
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Public Relations Representative
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Jan 2014 - Sep 2017
Customized and implemented strategic public relations plans for clients to increase sponsorship value. Utilized the major social media platforms and tracked/reported communication outcomes to leadership. Pitched stories to media outlets and generated earned media coverage from GQ.com, LA Times, and ESPN. Created media materials such as press releases, talking points, and messaging documents. Customized and implemented strategic public relations plans for clients to increase sponsorship value. Utilized the major social media platforms and tracked/reported communication outcomes to leadership. Pitched stories to media outlets and generated earned media coverage from GQ.com, LA Times, and ESPN. Created media materials such as press releases, talking points, and messaging documents.
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INDYCAR
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Spectator Sports
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1 - 100 Employee
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PR Assistant/Guest Relations Coordinator
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Feb 2013 - Jan 2014
Collaborated with the PR Manager to develop radio/regional pitches and earn media coverage for drivers. Shared ideas and supported the buildout of strategic PR plans that delivered on business goals. Drafted press releases and ensured the appropriate distribution in collaboration with PR teams. Collaborated with the PR Manager to develop radio/regional pitches and earn media coverage for drivers. Shared ideas and supported the buildout of strategic PR plans that delivered on business goals. Drafted press releases and ensured the appropriate distribution in collaboration with PR teams.
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Bohlsen Group
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Publicist/Literary Publicist
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Oct 2011 - Feb 2013
Interfaced closely with authors to develop PR campaigns and promote book projects in an agency environment. Recognized as the 2013 PRSA Pinnacle Award winner for developing an external communications campaign for INDOT. Interfaced closely with authors to develop PR campaigns and promote book projects in an agency environment. Recognized as the 2013 PRSA Pinnacle Award winner for developing an external communications campaign for INDOT.
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Borshoff
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United States
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Advertising Services
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1 - 100 Employee
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Account Intern
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May 2011 - Aug 2011
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Butler University
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United States
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Higher Education
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700 & Above Employee
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Building Supervisor
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Aug 2008 - May 2011
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Special Olympics Indiana
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United States
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Intern
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Dec 2010 - Apr 2011
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BLASTmedia
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Aug 2010 - Dec 2010
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Pacers Sports & Entertainment
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United States
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Spectator Sports
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400 - 500 Employee
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Community Relations Intern
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Jan 2010 - Apr 2010
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Pacers Sports & Entertainment
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United States
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Spectator Sports
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400 - 500 Employee
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K-9 Crew
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Aug 2008 - Mar 2009
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Education
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2007 - 2011
Butler University
Bachelor of Arts - BA, Integrated Communications
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