Antoinette Follett
Director of Communications and Public Relations at American Federation of Musicians of the US & Canada- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Krista Russo
Working for Antoinette at Bentley-Hall was one of the highlights of my career. Antoinette’s attention to detail and managing the staff was top notch. Her ability to juggle multiple responsibilities was truly admirable. It would be my pleasure to recommend Antoinette for any position she set out to conquer.
Sara Haag, MSW
I had the pleasure of working with Antoinette for three years on several different marketing and public relations projects. The biggest of note in our many collaborations together was the rebranding of an important community program. I had a vision for where I wanted the program to go in terms of marketing - a new program name, logo, and general "feeling" for it, and she was able to see my vision and make it happen flawlessly. When I needed advice, she was there. She was my adviser and lead on that project. She has a way with execution of a marketing project where I always felt like she "got it" in terms of what I was looking to achieve. At every step of the way, I found Antoinette was wonderful to work with - she helped coordinate and manage the rebranding process from the initial ideas, to making connections to the right vendors to make promotional items and digital marketing happen, to the actual launch event itself, and everything in-between.
Beth Cisar-Brill
Antoinette quickly adapted to the non-profit world, helping Liberty Resources get our name out in the community as one of the largest organizations providing services to people in NYS. She hit the ground running, organizing the 1st Vision's Day with a very impressive event schedule. She has been available to our programs for communications, branding for our outreach, designing printed material and media exposure. Her attention to detail while updating our websites, social media and community events material has set a standards of excellence for our company. She is a lovely person and a pleasure to work with.
Krista Russo
Working for Antoinette at Bentley-Hall was one of the highlights of my career. Antoinette’s attention to detail and managing the staff was top notch. Her ability to juggle multiple responsibilities was truly admirable. It would be my pleasure to recommend Antoinette for any position she set out to conquer.
Sara Haag, MSW
I had the pleasure of working with Antoinette for three years on several different marketing and public relations projects. The biggest of note in our many collaborations together was the rebranding of an important community program. I had a vision for where I wanted the program to go in terms of marketing - a new program name, logo, and general "feeling" for it, and she was able to see my vision and make it happen flawlessly. When I needed advice, she was there. She was my adviser and lead on that project. She has a way with execution of a marketing project where I always felt like she "got it" in terms of what I was looking to achieve. At every step of the way, I found Antoinette was wonderful to work with - she helped coordinate and manage the rebranding process from the initial ideas, to making connections to the right vendors to make promotional items and digital marketing happen, to the actual launch event itself, and everything in-between.
Beth Cisar-Brill
Antoinette quickly adapted to the non-profit world, helping Liberty Resources get our name out in the community as one of the largest organizations providing services to people in NYS. She hit the ground running, organizing the 1st Vision's Day with a very impressive event schedule. She has been available to our programs for communications, branding for our outreach, designing printed material and media exposure. Her attention to detail while updating our websites, social media and community events material has set a standards of excellence for our company. She is a lovely person and a pleasure to work with.
Krista Russo
Working for Antoinette at Bentley-Hall was one of the highlights of my career. Antoinette’s attention to detail and managing the staff was top notch. Her ability to juggle multiple responsibilities was truly admirable. It would be my pleasure to recommend Antoinette for any position she set out to conquer.
Sara Haag, MSW
I had the pleasure of working with Antoinette for three years on several different marketing and public relations projects. The biggest of note in our many collaborations together was the rebranding of an important community program. I had a vision for where I wanted the program to go in terms of marketing - a new program name, logo, and general "feeling" for it, and she was able to see my vision and make it happen flawlessly. When I needed advice, she was there. She was my adviser and lead on that project. She has a way with execution of a marketing project where I always felt like she "got it" in terms of what I was looking to achieve. At every step of the way, I found Antoinette was wonderful to work with - she helped coordinate and manage the rebranding process from the initial ideas, to making connections to the right vendors to make promotional items and digital marketing happen, to the actual launch event itself, and everything in-between.
Beth Cisar-Brill
Antoinette quickly adapted to the non-profit world, helping Liberty Resources get our name out in the community as one of the largest organizations providing services to people in NYS. She hit the ground running, organizing the 1st Vision's Day with a very impressive event schedule. She has been available to our programs for communications, branding for our outreach, designing printed material and media exposure. Her attention to detail while updating our websites, social media and community events material has set a standards of excellence for our company. She is a lovely person and a pleasure to work with.
Krista Russo
Working for Antoinette at Bentley-Hall was one of the highlights of my career. Antoinette’s attention to detail and managing the staff was top notch. Her ability to juggle multiple responsibilities was truly admirable. It would be my pleasure to recommend Antoinette for any position she set out to conquer.
Sara Haag, MSW
I had the pleasure of working with Antoinette for three years on several different marketing and public relations projects. The biggest of note in our many collaborations together was the rebranding of an important community program. I had a vision for where I wanted the program to go in terms of marketing - a new program name, logo, and general "feeling" for it, and she was able to see my vision and make it happen flawlessly. When I needed advice, she was there. She was my adviser and lead on that project. She has a way with execution of a marketing project where I always felt like she "got it" in terms of what I was looking to achieve. At every step of the way, I found Antoinette was wonderful to work with - she helped coordinate and manage the rebranding process from the initial ideas, to making connections to the right vendors to make promotional items and digital marketing happen, to the actual launch event itself, and everything in-between.
Beth Cisar-Brill
Antoinette quickly adapted to the non-profit world, helping Liberty Resources get our name out in the community as one of the largest organizations providing services to people in NYS. She hit the ground running, organizing the 1st Vision's Day with a very impressive event schedule. She has been available to our programs for communications, branding for our outreach, designing printed material and media exposure. Her attention to detail while updating our websites, social media and community events material has set a standards of excellence for our company. She is a lovely person and a pleasure to work with.
Experience
-
American Federation of Musicians of the US & Canada
-
United States
-
Musicians
-
1 - 100 Employee
-
Director of Communications and Public Relations
-
Aug 2020 - Present
• Act as liaison to international union president for all communications and public relations needs. • Create public relations plan that results in the American Federation of Musicians being regularly featured in high profile, national media outlets. • Develop relationships with national journalists for press statements and news placements in USA Today, Deadline.com, Variety, and The Hollywood Reporter, among others. • Update website and created unique and relevant content for social media channels.
-
-
-
Method Marketing
-
United States
-
Advertising Services
-
Owner
-
Jan 2018 - Present
Contract public relations & communications firm delivering marketing solutions for individuals, associations, nonprofits, and businesses of all sizes. • Manage editorial content and production of monthly International Musician magazine for the American Federation of Musicians (beginning April 2021). • Percussion Marketing Council Executive Director (beginning 2021). Develop membership, educational programs, music advocacy messaging, communications, press releases, and media placements, www.PlayDrums.org. • Create and manage websites for www.UpstateStrategicAdvisors.com, www.YamasGroup.org, www.SaidiaHR.com, www.BrianColeCoaching.com, and more. • Developed PR strategy for Syracuse Make Music Day, including writing press releases, pitching press coverage. Identified opportunities to incorporate digital media and social media promotions into traditional campaign resulting a broader audience reach. Secured local television and radio coverage and acted as spokesperson to promote event. • Promote marketing and public relations campaign strategy along with electronic press kit website for “MusicianFest: Never Too Old” documentary film (Musicians Performance Trust Fund, NYC) • Created press releases and pitch media outlets nationwide on Yamaha Sounds of Summer percussion camp as public relations associate for Yamaha Instruments (Giles Communications, Katonah, NY) • Track and report on key performance indicators and benchmarks to measure the effectiveness of client social media, marketing, and public relations strategies. Keep track of trends in the social media landscape.
-
-
-
Percussion Marketing Council / PlayDrums.com
-
United States
-
Musicians
-
1 - 100 Employee
-
Executive Director
-
Feb 2021 - Present
-
-
-
Pupil Transportation Safety Institute
-
United States
-
Public Safety
-
1 - 100 Employee
-
National Marketing & Business Development
-
Oct 2018 - Mar 2020
PTSI provides a broad range of safety and management trainings and programs to school transportation providers in New York State and across the country in support of their goal of the safe, efficient transportation of children. The primary areas of PTSI’s work include: training courses and certifications; safety and training resource materials; consultation and evaluative studies; and workshop and program development services. - Collaborate with developers and instructors to determine opportunities for new product development, strategize on market influence and sales opportunities. - Manage blogs, email communication, strategies to optimize targeted response and delivered maximized results. Updated website and created unique and relevant content for social media and website. Increased social media outreach by over 200% resulting in increased website traffic in brief 3-month period. - Create inbound marketing plans to support new product launches. Increased form conversion for national training program launch by 67%. Track results and adjust strategies based on analytics and insights. Drove 30% increase in online sales for training products. - Develop and manage advertising and trade show budget. Coordinate all promotional and collateral marketing materials for consumer events and trade shows. - Work with state associations, media, and various partners to identify opportunities and create initiatives to bring awareness to PTSI national training programs.
-
-
-
Liberty Resources
-
United States
-
Individual and Family Services
-
300 - 400 Employee
-
Director of Marketing and Communications
-
Feb 2016 - Jun 2018
Liberty Resources, Inc., headquartered in Syracuse, New York, is one of CNY’s largest non-profit organization providing behavioral health, primary care, and community-based residential services. Liberty Resources employs more than 1,200 professional staff providing shelter, treatment, assistance, counseling and support to nearly 16,000 individuals and families and operates services across NYS. • Developed and maintained agency brand standards in all aspects of diverse operations. Work effectively across multiple divisions to deliver a consistent, compelling message to elevate the Liberty Resources brand. • Led communication meetings with program directors and leadership team; ascertained competitive analysis and target audience personas to formulate best communication strategies to balance traditional and digital marketing. • Scripted and scheduled video production; oversaw photo shoots for use in advertising, social media, and news stories. • Created marketing plans to support new program launches. Organized promotional opportunities, fundraising programs, and special events; effectively using public relations tactics to garner media attention for the organization. • Planned and managed multimedia advertising budget, negotiate media buying, and advertising placement. Hands-on digital expertise with SEO, SEM, Google AdWords & Analytics, and Facebook/social media marketing.
-
-
-
American Federation of Musicians of the US & Canada
-
United States
-
Musicians
-
1 - 100 Employee
-
Managing Editor
-
Jan 2000 - Feb 2016
Managed editorial content and production of monthly International Musician magazine for the American Federation of Musicians, serving 80,000 musicians in the US and Canada. Launched e-mail marketing campaign called “Working Musician Connection” with targeted and personalized content presented in various digital formats: online, email, and social media channels, which was projected to result in an increase of more than 12% annual advertising revenue. Managed editorial content and production of monthly International Musician magazine for the American Federation of Musicians, serving 80,000 musicians in the US and Canada. Launched e-mail marketing campaign called “Working Musician Connection” with targeted and personalized content presented in various digital formats: online, email, and social media channels, which was projected to result in an increase of more than 12% annual advertising revenue.
-
-
-
-
Editor-in-Chief
-
Aug 2005 - Jan 2016
• Created and launched Making Music, a national bi-monthly lifestyle magazine for recreational musicians. Direct and approve all content for Making Music portfolio, comprised of print magazine, e-newsletters, social media, video, and website content. • Networked with industry leaders to acquire unique high-quality content from noted musicians and educators. Established affiliate partnership strategy to grow subscription base and build brand awareness. • Grew subscription base to 15,000 within five years with a 50% renewal base. Acquired more than 20,000 email addresses for a weekly e-newsletter annually.
-
-
-
Bentley-Hall, Inc
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Director of Marketing & Business Development
-
Jan 1998 - Jan 2016
Bentley-Hall, a contract publishing firm that delivers communication and marketing solutions for corporate and professional clients. Leveraged more than 20 years experience producing materials that enhance brand awareness, increase sales, and educate dealers and consumers for clients from diverse industries—including Buick, Roland, Carnival Cruise Lines, and Yamaha. Local clients include: Liberty Resources, AMP Urology, and Summit Automotive Group. • Extensive experience managing daily operations of creative marketing team, including required reviews and personnel management. • Proactively managed multiple activities simultaneously, on-time and on-budget. Oversaw contractors, freelancer writers, designers, photographers, and external vendors to bring marketing projects from concept to completion. • Worked effectively under the pressure of last-minute deadlines and changing priorities. • Provided exceptional customer service, while prioritizing and managing competing demands. Created strong, lasting working relationships resulting in 90% repeat business and strong year-over-year booking base.
-
-
Education
-
Bentley University
Bachelor's Degree
Community
