Kasia Tawil
Product Marketing Manager at Yelloh- Claim this Profile
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Bio
Credentials
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ServSafe Food Handler
National Restaurant AssociationJun, 2020- Oct, 2024
Experience
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Yelloh
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Technology, Information and Internet
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Product Marketing Manager
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Apr 2022 - Present
• Identified an error in text reminders impacting 344 products and executed a long term solution • Led the launch of 29 products, analyzing market trends and pricing to add ~$1M/SKU to the company’s total revenue • Coordinated 10 product transitions by analyzing run-out times, assessing past performance, and launching star SKUs • Led monthly meetings to track product run-outs, decide on website callouts, and address inventory concerns • Compiled and presented a yearly category analysis which summarized market position and buyer count, leveraged IRI data to identify large product gaps, and suggested on-trend, data-based launches Show less
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Bongards Premium Cheese
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United States
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Dairy Product Manufacturing
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100 - 200 Employee
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Marketing and Sales Specialist
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Jun 2017 - Apr 2022
• Led a K12 category promotion, resulting in 59 schools trialing product and multiple bid inclusions • Led a $20,000 website redesign, which entailed documenting desired changes and ongoing modifications • Executed marketing email campaigns and $5000+ direct mailers for multiple foodservice tradeshows • Cut underperforming SKUs from the portfolio, changing pounds per SKU from 481k pounds to 998k • Created two Standard Operating Procedures for case label creation involving cross-functional teams to streamline efficiencies • Led the multi-departmental execution of a new print and apply case labeling system for over 200 SKUs • Led two product line launches, which included creating sell sheets, launch emails, and product landing pages • Compiled two strategic product assessments to identify and fill holes in our offering and branding opportunities • Grew social media followers by 39% from 2019-2020 Show less
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Nebraska Alumni Association
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing and Programs Intern
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May 2016 - May 2017
• Secured 100% of potential clients using thorough research of target companies and tailoring that sales message to their needs • Created a social media plan for Instagram and managed the account to raise involvement and awareness with members • Utilized CRM systems and Excel to maintain customer relationships and create databases for about 500 ticketholders • Prepared the merchandise and materials for 160 women at the NWLN Conference, marketing the event through social media • Secured 100% of potential clients using thorough research of target companies and tailoring that sales message to their needs • Created a social media plan for Instagram and managed the account to raise involvement and awareness with members • Utilized CRM systems and Excel to maintain customer relationships and create databases for about 500 ticketholders • Prepared the merchandise and materials for 160 women at the NWLN Conference, marketing the event through social media
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Universal Mfg Co
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United States
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Appliances, Electrical, and Electronics Manufacturing
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Marketing Intern
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Jan 2017 - Mar 2017
• Defined and calculated the target market of UMC ReTech in order to expand their reach in the industry’s market • Defined and calculated the target market of UMC ReTech in order to expand their reach in the industry’s market
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The Leukemia & Lymphoma Society - Nebraska Chapter
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Sales Intern
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Jun 2016 - Oct 2016
• Raised $1453.50 in one day for the organization and gained 57% of the vendors for donations for 400 people • Gained sponsors for LLS by researching the needs of our partners and then matching those needs with our capabilities • Independently generated and implemented ideas for kid’s activities at the event • Raised $1453.50 in one day for the organization and gained 57% of the vendors for donations for 400 people • Gained sponsors for LLS by researching the needs of our partners and then matching those needs with our capabilities • Independently generated and implemented ideas for kid’s activities at the event
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University of Nebraska-Lincoln
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United States
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Higher Education
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700 & Above Employee
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Campus Tour Ambassador
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Sep 2014 - Aug 2016
• Assisted in increasing enrollment to an all-time high of 25,260 students • Marketed campus to prospective students, answering spontaneous questions immediately while highlighting campus life • Maintained an enthusiastic perspective about the university while developing interpersonal and communication skills • Assisted in increasing enrollment to an all-time high of 25,260 students • Marketed campus to prospective students, answering spontaneous questions immediately while highlighting campus life • Maintained an enthusiastic perspective about the university while developing interpersonal and communication skills
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Student Painters
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United States
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Professional Training and Coaching
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100 - 200 Employee
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Project Manager
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May 2014 - Jul 2015
• Managed a team of four painters by giving instructions on daily tasks and assistance with problems as they arose • Maintained and responsible for paint and supplies inventory worth approximately $800 • Worked under and met deadlines painting the exterior of houses around the Kalamazoo area under budget • Managed a team of four painters by giving instructions on daily tasks and assistance with problems as they arose • Maintained and responsible for paint and supplies inventory worth approximately $800 • Worked under and met deadlines painting the exterior of houses around the Kalamazoo area under budget
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Education
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2013 - 2017
University of Nebraska-Lincoln
Bachelor of Business Administration (B.B.A.), Marketing and Business Administration -
2009 - 2013
Providence Academy - Plymouth, MN
Community
