David Anderson

Digital Marketing Coordinator & Supervisor at EMC Advertising
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sacramento

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Credentials

  • Google Ads - Display Certification
    Google Ads
    Jan, 2023
    - Oct, 2024
  • Google Ads - Measurement Certification
    Google Ads
    Jan, 2023
    - Oct, 2024
  • Google Ads - Search Certification
    Google Ads
    Jan, 2023
    - Oct, 2024
  • Google Ads - Video Certification
    Google Ads
    Sep, 2021
    - Oct, 2024
  • Shopping Ads - Certification
    Google Ads
    Sep, 2021
    - Oct, 2024
  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    Feb, 2018
    - Oct, 2024
  • SEMrush - SEO Toolkit Certification
    SEMrush
    Feb, 2020
    - Oct, 2024
  • SEMrush - Key Word Research Certification
    SEMrush
    Jan, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google Ads
    Dec, 2019
    - Oct, 2024
  • SEMrush - Site Audit Certification
    SEMrush
    Dec, 2019
    - Oct, 2024
  • SEMrush - Technical SEO Certification
    SEMrush
    Dec, 2019
    - Oct, 2024
  • SEMrush - SEO Fundamentals Certification
    SEMrush
    Oct, 2019
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator & Supervisor
      • Mar 2018 - Present

      Manage all aspects of the digital marketing, graphic design and web development projects for law firm market clients. Digital Marketing | SEM, SEO & PPC o Implement and maintain SEM and SEO campaigns (Google Ads and SEMRush Certified). o Design and execute Facebook Ad campaigns (Facebook Blueprint Trained). Graphic Design | Adobe Suite o Create and layout graphic design projects (Master Level using Adobe Creative Suite). o Deploy project consisting of company branding packages, brochures, folders, billboards, magnets and print ads. Web Development | Wordpress & Google Cloud o Layout and implement Wordpress website focusing on SEO optimizing and mobile friendly. o Maintain website infrastructure and perform analytics using Google Analytics. Show less

    • Principal Technical Program Manager, Medical Mobile Infrastructure, Software and Hardware
      • Jul 2011 - Mar 2018

      Mobile Medical Device Software Development | Application, Driver & Kernel o Accelerated software development cycle for mobile medical devices and administrative services. o Structured and arranged the virtual software environment using VMware professional with Android Studio, Eclipse and Code Composer. o Designed, coded and integrated software for Android and Linux platforms. o Performed software unit testing and product validation. o Debugged and tested source code for functionality and quality. o Participated in software product demonstrations and presentations. o Maintained version and configuration control for product history file. o Configured and booted Android-based mobile medical device using u-boot and custom Linux kernel. Mobile Medical Device Hardware Development | Embedded Systems o Achieved a viable prototype using CAD system (Solidworks and FreeCAD); built and designed a medical device to meet the expectations of venture capital group; and supervised electronic manufacturing of the device. o Defined technical requirements and documented plans for project life-cycle deployment. o Expanded hardware design of medical mobile devices using ARM architecture (TI Sitara). o Improved the integration for CPU core with memory, power management and peripheral components. Enterprise Infrastructure Design & Development o Performed architecture design and development activities for enterprise health care cloud. o Produced the topology for connectivity between remote mobile medical devices and the back-end infrastructure. o Implemented hybrid cloud back-end (Linux, Apache, MySQL and PHP) environment. o Enabled end-to-end device VPN security infrastructure. o Administered user and device security permissions. o Added the back-end web services connecting mobile devices to database infrastructure. o Developed update systems to allow firmware updates to mobile devices. o Generated secure cloud environment for customer demonstrations. Show less

    • Government Administration
    • 500 - 600 Employee
    • Technology Coordinator II (Network and Security) / Senior Network Engineer
      • Jan 2003 - Jul 2011

      Oversaw the security and network (wired and wireless) infrastructure 24/7/365 for 120 buildings and 2,000 county employees, as well as connecting entities including the University of Nevada/Reno; introduced security initiative following the 8 Domains of Security model and promoted the AIC Security Model (Availability, Integrity, and Confidentiality) throughout the county. Managed multiple projects with responsibility for needs assessment, project planning, cost estimates, analysis, design, testing, staff scheduling and evaluation and developed/monitored project budgets to ensure adherence to specifications and complete projects within budget; projects included: o Championed and supervised infrastructure roll out for $1.5M capital improvement NCJIS Infrastructure project; this federal and state mandated project passed compliance audit. o Worked with Washoe County Sheriff and external agencies to implement Homeland Security mandated fusion (anti-terrorist) center within the Sheriff facility. o Authored Security Policy for the county and presented it to the information technology standards committee for approval from the Washoe County Commissioners Board. o Awarded the “2011 Digital County Survey Winner” for the innovation and cost savings of the VoIP (Voice over Internet Protocol) program. o Managed project VPN Remote Access (Increase Remote Access Abilities) project; this was the first initiative that provided remote access for county staff. o Contributed as liaison between vendors, county staff, departmental representatives, internal divisions and external agencies to ensure the timely completion of projects. o Gathered data, analyzed business processes, evaluated options and developed alternatives. Maximized deployment of information security technology and evolving technical architectures. o Developed comprehensive reports and made presentations to elected officials, department management, user departments, internal committees and external agencies. Show less

    • Director of IT and Development
      • 2000 - 2002

      Administrated architecture, planning and implementation of an enterprise customer service portal; generated global services quoting and proposal system; conceived and completed a private cloud platform for real-time web access reporting system (ServiceTrax); streamlined middle-ware data mapping tool for CRM (Customer Relations Management) systems. Administrated architecture, planning and implementation of an enterprise customer service portal; generated global services quoting and proposal system; conceived and completed a private cloud platform for real-time web access reporting system (ServiceTrax); streamlined middle-ware data mapping tool for CRM (Customer Relations Management) systems.

    • United States
    • Software Development
    • Technology Courseware Developer and Trainer
      • 1998 - 2000

      Created technology training courses for instructor led and web-based training and instructed train the trainer pilot courses. Created technology training courses for instructor led and web-based training and instructed train the trainer pilot courses.

    • Sr. Software Architect
      • 1997 - 1998

      Designed and developed tools for an image management software network environment. Designed and developed tools for an image management software network environment.

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Vice President of Engineering / Founder
      • 1993 - 1998

      Managed SCSI and network driver development in real-time o/s environment for CD duplication systems. Managed SCSI and network driver development in real-time o/s environment for CD duplication systems.

    • United States
    • Business Consulting and Services
    • Manager of Operations
      • 1990 - 1993

      Managed IT and manufacturing staff of 70 people for fiber optic telecommunication products. Managed IT and manufacturing staff of 70 people for fiber optic telecommunication products.

    • Software Quality Engineer
      • 1988 - 1990

      Coordinated all quality control programs for network and computer vendors of AT&T in the Bay Area region. Coordinated all quality control programs for network and computer vendors of AT&T in the Bay Area region.

Education

  • San Jose State University
    Computer Science Engineering
    1983 - 1988

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