Hei-Yu Tang

Associate Creative Director at IceMobile
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Contact Information
us****@****om
(386) 825-5501
Location
NL
Languages
  • Dutch Full professional proficiency
  • English Full professional proficiency
  • Traditional Chinese (Cantonese) Native or bilingual proficiency
  • Simplified Chinese (Mandarin) Elementary proficiency

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Khanh Ly

Hard-working, thoughtful and extremely talented designer, a real chess player if it comes to business requirements and meeting business goals. In other words, a real strategic thinker. Hei-yu is a great person to work with and an absolute great coach to learn from. As humble as he is, a valuable asset of any company.

Hidde van der Ploeg

Hei-Yu is a design enthusiast who knows how design works. I worked directly with him for a period of time and the thing I noticed most about Hei-Yu is that he, with all his heart truly believe in every design decision he makes. Which is a very good thing. Apart from being a really nice colleague he is also really nice to hang out with outside of work, an overall cool guy.

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Credentials

  • Behavioural Design Fundamentals
    SUE | Behavioural Design
    Nov, 2019
    - Nov, 2024
  • Professional Scrum Master I (PSM1)
    Scrum.org
    Jun, 2019
    - Nov, 2024
  • Design Sprint Master
    Design Sprint Academy
    Nov, 2018
    - Nov, 2024
  • Problem Framing
    Design Sprint Academy
    Nov, 2018
    - Nov, 2024

Experience

  • IceMobile
    • Netherlands
    • Information Technology & Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Jul 2014 - Present

      Creative lead for multi-product teams working cohesively to create the best digital services for our end-users. Advocate for Design Thinking, Design Systems and pragmatic approach towards solutions x business x technical feasibility.

    • Principal Visual Designer
      • Mar 2013 - Jun 2014

      Team lead for the Visual (UI) Design department, overseeing / directing creative direction and processes cross different digital projects including in-house developed products and external client faced projects. Creation of interactive concepts from business requirements and client briefs. Defining Design Principles and product vision for our projects. Coaching and coordinate team members on their professional development. At IceMobile we create digital solutions that help and reward people shopping and inspire them to enjoy food every day. Show less

    • Senior Visual Designer
      • Oct 2010 - Mar 2013

      IceMobile is a full-service mobile agency based in Amsterdam, helping global brands to develop their mobile strategy of innovative mobile services.Lead designer on award-winning mobile applications for the iOS and Android platform. Responsible for the conceptualization and the design of solutions and products, based on user insights and client's business goals. Other tasks include directing junior designers and interns.

  • Rotterdam University of Applied Sciences
    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Lecturer in Design for Digital Experiences
      • Sep 2011 - Feb 2013

      Teaching and coaching graduate students of the Design for Digital Experiences course. Part of the Communication and Multimedia Design program. Working with students on collaboration programs which involved the participation of design agencies and renowned companies. Solving design issues based on real client briefs. Teaching and coaching graduate students of the Design for Digital Experiences course. Part of the Communication and Multimedia Design program. Working with students on collaboration programs which involved the participation of design agencies and renowned companies. Solving design issues based on real client briefs.

  • Mattmo Creative
    • Netherlands
    • Design
    • 1 - 100 Employee
    • Interaction / Visual Designer
      • Feb 2007 - Sep 2010

      Mattmo is a cross-media studio - since 1993 - specialised in visual communications. Strategic concept and design is a media-independent development. As an interaction designer I was responsible for the design and redesign of websites (including major online platforms, communities and e-commerce) with a focus on clear communication, userfriendly interface, positive user experience and thought out use of photography. Worked on projects with clients which include: Bluewater, DSM, The Entertainment Group, KNVB, Lindenhoff, The Netherlands Red Cross, Nederlands UITburo, Netherlands Board of Tourism & Conventions, Ordina N.V., Philips, Suiker Unie, The University of Amsterdam, TNT, Vente-Exclusive.com Show less

  • Media.Monks
    • Netherlands
    • Advertising Services
    • 700 & Above Employee
    • Designer
      • Sep 2005 - Apr 2006

      • Visual interface-, interaction- and graphic design • Identity creation • Translate user and client goals to multimedia concepts and products • Analyze information architecture for websites • Clients include: Arbouw, Debitel, WeekendCompany.nl, TheRedSun • Visual interface-, interaction- and graphic design • Identity creation • Translate user and client goals to multimedia concepts and products • Analyze information architecture for websites • Clients include: Arbouw, Debitel, WeekendCompany.nl, TheRedSun

Education

  • Willem de Kooning Academy
    BA, Communication and Multimedia Design
    2003 - 2007
  • Caland Lyceum
    1994 - 2000

Community

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