Raven Alesia Keenan

Senior Associate, Marketing & Communications at SecondMuse
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area

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Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Corporate Training and Professional Education
    May, 2021
    - Nov, 2024
  • Coding 101
    Altcademy
    Apr, 2020
    - Nov, 2024

Experience

    • United States
    • Strategic Management Services
    • 1 - 100 Employee
    • Senior Associate, Marketing & Communications
      • Sep 2022 - Present

      - Marketing and Brand lead for the SecondMuse Capital Future Economy Lab. Launched in 2020, the Future Economy Lab is a participatory research & design lab that collaborates with communities to dream and imagine inclusive economic futures.

    • Communications Associate
      • May 2021 - Sep 2022

      - Marketing and Brand lead for the SecondMuse Capital Future Economy Lab. Launched in 2020, the Future Economy Lab is a participatory research & design lab that collaborates with communities to dream and imagine inclusive economic futures.- Marketing and Brand lead for the "Movember Rooted and Rising Social Impact Accelerator" program, a social impact accelerator built by SecondMuse and Movember and made up of inspirational digital creators who will motivate young Black men across the nation to step into their human potential, take good care of themselves, and thrive. - Marketing and Communications lead for the 2021 EO Dashboard Hackathon's external communications tactics for impact programs with program clients Booz Allen Hamilton, NASA, ESA, and JAXA.- Managed content calendars of public-facing channels (including website, newsletter, blogs, and social media) for the Earth Observation Dashboard Hackathon in partnership with NASA, European Space Agency, and JAXA- Engaged the existing audience cultivated new audiences on social media platforms and external communications platforms - Developed program brand strategies and presented to key stakeholders and clients for program execution- Write, copy edit, proofread, and revise communications content as necessary (amplification toolkits, blogs, articles, briefs, etc)- Ongoing support and development of internal and external presentations to communicate our work and impact- Support content production including copywriting for internal and external reports, briefs, presentations, blogs, and thought leadership- Measured and presented results of communication efforts using analytics and listening tools- Worked closely with Space Apps, FEL, Movember and other SecondMuse Program managers to understand updates, milestones, and objectives- Support SecondMuse Studio in the development of ongoing communication strategies and campaigns- Support SecondMuse Studio in partnership and client management for communications Show less

    • United States
    • Entertainment Providers
    • Head Website Coordinator
      • Feb 2020 - Feb 2022

    • United States
    • Financial Services
    • 700 & Above Employee
    • Communications Associate
      • May 2019 - Feb 2021

      Project lead for the Diversity and Inclusion branding program launch "Be Yourself. Be Your Best." Managed and created social media campaigns and reported monthly analytics report for Management and Senior Leadership. Cross-collaborated with the several departments, identified key stakeholders, and working teams to collect and create content for the monthly corporate newsletter. Led the 2020 Diversity and Inclusion internal and external communications and program launch. Designed landing pages and feature pages for diversity and inclusion stories via Sharepoint, Wordpress, and Mailchimp. Led, created, and executed campaigns for Diversity, Equity, and Inclusion communications and social media. Created program project plan for the initial "A Seat at the Table" Diversity and Inclusion digital panel series. Utilized tools that incorporated social and CRM analytics to point out key audience engagements and behavior change. Tracked MailChimp reports/insights for internal communications. Managed company internal communications intranet platform system Sharepoint. Show less

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Manager, Communications and Fundraising Development
      • Feb 2018 - May 2019

      Manager of Digital Communications Organized marketing plans, communication presentations, and social guides for fundraising campaigns and new veterans' housing developments. Consulted with the President and CEO to deliver effective communication and design solutions that were on trend, accurate, express the brand and meets marketing objectives. Managed company's social media pages (Facebook, Instagram, Twitter, LinkedIn) and content management platforms (Wordpress and Wix). Curated original content and posts on all social media channels. Provided social coverage for state and local events and public programs. Show less

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Grassroots and Mobilizing Communications Associate
      • May 2017 - Feb 2018

      Reported directly to the Director of Communications organizing media statements and press releases. Created original content for action and "Weekly Update" e-mail to over 1,000+ activists, subscribers, and organizations. Coordinates "Weekly Update" scheduling through action network, creating and coordinating email lists and subscribers lists. Organized and collaborated media statements and press releases under the Director of Communications. Mobilized organizational campaigns to the 63 membership organizations (NAACP, CWA, AFL-CIO, etc.) in Washington, D.C. and in the U.S. Show less

    • Social Media Coordinator/ Communications Specialist
      • Jan 2017 - Jan 2018

      Managed weekly live bible studies and Sunday services pre COVID - 19 and during COVID-19 Manager of Social Media Profiles incl. Instagram, Twitter, Facebook, YouTube Social Media Campaign Coordinator for online events and movements Utilizer of Hootsuite and Sprout Original Content creator for Social Media Posts published in Instagram Twitter and Facebook Photographer using Canon T5 Rebel Managed weekly live bible studies and Sunday services pre COVID - 19 and during COVID-19 Manager of Social Media Profiles incl. Instagram, Twitter, Facebook, YouTube Social Media Campaign Coordinator for online events and movements Utilizer of Hootsuite and Sprout Original Content creator for Social Media Posts published in Instagram Twitter and Facebook Photographer using Canon T5 Rebel

    • Communications Specialist Intern
      • Jan 2016 - May 2016

      Organized media event coverage and press list with Campaign Coordinator Robert Williams Event Planner Asst. Producer Managed Social Media Accounts including: Twitter, Instagram and Facebook Accompanied the Alexander Campaign team during the Hilary Clinton and Bernie Sanders speech event in Norfolk VA Maintained relationships with the Citizens of Norfolk through E-Mail, Text, Phone Call Monitored Campaign polls and Voter Registration Organized teams for neighborhood outreach Organized media event coverage and press list with Campaign Coordinator Robert Williams Event Planner Asst. Producer Managed Social Media Accounts including: Twitter, Instagram and Facebook Accompanied the Alexander Campaign team during the Hilary Clinton and Bernie Sanders speech event in Norfolk VA Maintained relationships with the Citizens of Norfolk through E-Mail, Text, Phone Call Monitored Campaign polls and Voter Registration Organized teams for neighborhood outreach

  • JM Entertainment
    • Washington D.C. Metro Area
    • Public Relations Coordinator (Freelance)
      • Apr 2015 - Jan 2016

      Managed Social Media Accounts including Twitter, Facebook, Instagram, Google(+), Pinterest and Blogger Updated Email Lists and Databases Networked with companies and Venues within the Washington DC Area for Company events Strategically planned and successfully completed events for Entertainment Networked with Local entertainment hubs and sources to create showcases Managed Social Media Accounts including Twitter, Facebook, Instagram, Google(+), Pinterest and Blogger Updated Email Lists and Databases Networked with companies and Venues within the Washington DC Area for Company events Strategically planned and successfully completed events for Entertainment Networked with Local entertainment hubs and sources to create showcases

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Event Production/Social Media Manager/Public Relations Intern
      • Jul 2014 - Sep 2014

      Organized Digital Marketing and SEO campaigns (Search Engine Optimization) Organize Media databases for contacts and sponsors Created Graphics for web pages and events using Adobe InDesign and Photoshop Managed Social Media via Hootsuite which provided information to all Social Networks (Twitter, Facebook, Instagram) Created and sent out Press releases to various media outlets for local and state events Assisted in the planning, execution and production of 2 Events in the Washington DC area Managed company personnel Show less

Education

  • Hampton University
    Bachelor of Arts - BA, Strategic Communication Dual Minor in Political Science and Film Studies
    2011 - 2016

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