Product Marketing

• Jun 2021 - Present

Adarma delivers cyber resilience through effective threat management. We are helping customers understand and reduce their risk, improve security controls and ultimately detect and respond to the threats they face. We need to make the world a safer place. Adarma delivers cyber resilience through effective threat management. We are helping customers understand and reduce their risk, improve security controls and ultimately detect and respond to the threats they face. We need to make the world a safer place.

Self-employed consultant

• Feb 2020 - Jun 2021

I delivered project-based engagements, ranging from business/market strategy, product team and process structure through to messaging, positioning and story creation. I gained invaluable experience of startup and scale up organisations and many new technologies and solutions areas across cyber security and adjacent markets. I delivered project-based engagements, ranging from business/market strategy, product team and process structure through to messaging, positioning and story creation. I gained invaluable experience of startup and scale up organisations and many new technologies and solutions areas across cyber security and adjacent markets.

Product Marketing (contract)

• Oct 2019 - Feb 2020

Contracted primarily to launch the new Ranger IoT security solution. Ranger turns every protected endpoint into a network of sensors, capable of identifying and defending against any IoT and connected device threat. Endpoints can now autonomously protect each other against vulnerabilities, rogue devices, and anomalous behaviour across your network. Principal Accountabilities Include: • Ranger IoT product launch. Own Launch collateral and assets, messaging and positioning. • Define SentinelOne persona work and marketing journeys, write new and assign existing assets • Whitepaper/datasheet refresh, existing assets with new messaging • Create SentinelOne datasheets for Gdpr and CCPA • Create Vertical marketing assets and demand generation for segmented Gartner peer insights • Write SEO pages for Ransomware, EDR and EPP, setting out key work strategy and campaign • Review social media and marketing campaign targeting, positioning, copy Show less

Head of Product Marketing - Managed Security Services

• Oct 2015 - Nov 2019

I owned the go to market for BAE Managed security services, generating product position messaging, buyer persona and buying process analysis to enable the sales and marketing teams to drive demand and sales for the cyber security business unit. Principal Responsibilities Included: • Analyse markets to identify strategic GTM growth opportunities and drive penetration strategy • Development of marketing assets; deployment and training on value proposition • Marketing campaign generation: persona, targeting, messaging and associated assets • Lead, motivate, support, train, and guide cross functional teams, including internal sales teams and distribution channels, in a matrix organization. • Manage market segment to meet business objectives for revenue, margin and market share. Identify technical capabilities and prioritise solutions to address competitive weaknesses and gaps relative to customer requirements which impact business objective achievement • Collaborate with product managers to develop comprehensive solutions across product lines • Ensure customer and market requirements are understood across the organisation. • Lead the creation and deliver of launch and release planning to ensure offerings are successfully delivered to market Show less

Senior Manager and Product & Solution Marketing Lead EMEA

• Jun 2013 - Oct 2015

Responsible for McAfee’s Product Marketing go-to-market (GTM) strategy within the EMEA region across SMB, Commercial and Enterprise segments. I worked with regional teams across sales, field marketing and channel acting as a subject matter expert and helping drive revenue and profitability growth. Principal Responsibilities Include:• Define and execute the GTM strategy for the region in support of optimising marketing investments to meet business targets.• Ownership of positioning, messaging, segmentation and pricing as well as sales enablement• Identify customer requirements, the competitive landscape, and market needs of the region.• Develop and evangelise McAfee’s message to key audiences (customers, partners, analysts andpress) with a product marketing GTM plan that incorporates tactical elements to acceleraterevenue generation and market penetration.• Market trend analysis, ensuring McAfee solutions and products are positioned properly within theregion to address the market needs today and tomorrow.• Define, track and champion necessary improvements in relation to key performance indicators forthe business (revenue, market share, customer install base penetration, market segment growth.) Show less

Snr Manager, demand generation EMEA

• Oct 2010 - Jun 2013

I am employed to set solutions marketing strategy and deliver campaign programs for use across EMEA. I achieve this by harnessing the assets and knowledge created by the various product business units, packaging them with a solutions message, localizing and taking them to market in EMEA through multiple channels. This involves both direct lead generation with online content syndication, webinars and third party media, feeding a “commercial” and SMB call center in Cork and various enterprise sales reps across EMEA. I also drive adoption and campaign use through the channel, these are done by regional Marketing channel briefings, to channel campaigns and delivery of campaigns for through channel via channel campaign portals. This generates multiple points of messaging and lead generation around the various topics and customer concern of the moment. Currently I work across EMEA B2B designing the campaigns for both commercial and Enterprise segments of Mcafee business. Show less

Head of Marketing - Global Channels and Alliances

• Dec 2007 - Mar 2010

Responsible for defining global indirect partner and alliance channel marketing strategy and building a strategic, multi-discipline channel marketing program. Responsible for role out and implementation of these programmes world-wide acquiring best in class partners and enabling those partners through effective programs to maximise partner success and SHL’s share of partner revenues. Key Responsibilities Defining channel marketing strategy and program, and developing strategic channel marketing plans in line with business and brand strategy. Developing key product and service propositions and solutions for the indirect channel Responsible for the yield and sales growth within the global indirect channel Implementing global channel programs and ensuring that regional programs are implemented in line with global channel strategy and to the highest standards of quality. Developing and delivering channel programs to maximise value to target partners, to enable partners to develop valuable, high margin revenue streams. Developing channel community programs to maximise partner acquisition, loyalty and share of wallet. Developing programs to maximise revenue growth and market share. Measuring and optimising channel performance. Show less

Head of Marketing UK & Ireland

• Jan 2005 - Dec 2007

Marketing Manager UK & Ireland

• Apr 2005 - Apr 2006