Lucie SPERONE

Junior Brand Manager at SAVENCIA Fromage & Dairy Deutschland
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Contact Information
us****@****om
(386) 825-5501
Location
Frankfurt, Hesse, Germany, DE
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Allemand Full professional proficiency
  • Espagnol Elementary proficiency

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Experience

    • Germany
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Junior Brand Manager
      • Oct 2019 - Present

      Management of a complete product portfolio with the following projects. - Launch of new products / development of existing ranges :* Study of potentials, development of concepts and launch recommendations* Packaging development and on/offline communication supports* Writing of sales arguments* Creation and implementation of promotional operations* Analysis of sales and profitability* Budget management- Market and portfolio performance monitoring :* Competitive intelligence* Production of reports based on distributor and consumer panels* Recommendation for corrective action- Participation in strategic thinking :* Portfolio Priorities* Marketing plans

    • France
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • International Marketing Project Trainee Sosa - La Rose Noire
      • Feb 2019 - Aug 2019

      In the "New Business" department of Valrhona, I define, set up and follow the marketing actions to improve and to adapt the offers/products. I worked for the new brands Sosa Ingredients and La Rose Noire in European markets.- Management of innovative projects- Creation of tools to improve sales : website, recipes books, catalogues- Competitive intelligence- Organisation of events in France and abroad to promote the products and the brands- Selection of the products according the distribution channels, the clients and the markets- Sales analysis (monthly)

    • Entrepreneurial Project
      • Mar 2018 - Jan 2019

      In the framework of the creation a start-up project:- Feasibility and marketing studies, setting up a focus groupe- Benchmark, SWOT, Business Model, Business Plan- Project management, planning- Digital Marketing, Social Network- Brand Marketing, Strategy and Innovation

    • France
    • Farming
    • 700 & Above Employee
    • Strategic Marketing Trainee
      • Jun 2018 - Sep 2018

      - Consolidation and structuration of international data sales - Business Intelligence tools- Market and sales analysis- Strategic decisions

    • France
    • Farming
    • 1 - 100 Employee
    • Secretary General and HR Manager
      • May 2016 - May 2017

      Association providing services for private or public agricultural/food organizations with the goal to consolidate and enhance the learning of its members, the students. - Responsibilities in the Executive Board- Strategic decisions- Commercial prospection- Business development- Human Ressources functions

    • Retail
    • 700 & Above Employee
    • Employée Commerciale
      • Oct 2015 - Aug 2016

      ● Réception des marchandises et mise en rayon● Encaissement● Relationnel

    • Stagiaire en exploitation agricole
      • Jun 2016 - Jul 2016

      ● Approche technique d'un élevage bovin allaitant, travail ouvrier agricole et aide bouchère ● Mise en place d'outils de communication pour la vente directe de produits fermiers ● Gestion des commandes et des fichiers clients

    • Ouvrière agricole dans une ferme autosuffisante
      • Jul 2015 - Aug 2015

Education

  • ISARA Lyon
    Diplôme d'ingénieur, Agriculture, Agroalimentaire et Environnement
    2014 - 2019
  • Hochschule Fulda, Germany
    MSc International Food Business and Consumer Studies, Nutrional, Food and Consumer Sciences
    2017 - 2018

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