Lucie SPERONE
Junior Brand Manager at SAVENCIA Fromage & Dairy Deutschland- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
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Allemand Full professional proficiency
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Espagnol Elementary proficiency
Topline Score
Bio
Experience
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SAVENCIA Fromage & Dairy Deutschland
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Germany
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Food and Beverage Manufacturing
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1 - 100 Employee
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Junior Brand Manager
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Oct 2019 - Present
Management of a complete product portfolio with the following projects. - Launch of new products / development of existing ranges :* Study of potentials, development of concepts and launch recommendations* Packaging development and on/offline communication supports* Writing of sales arguments* Creation and implementation of promotional operations* Analysis of sales and profitability* Budget management- Market and portfolio performance monitoring :* Competitive intelligence* Production of reports based on distributor and consumer panels* Recommendation for corrective action- Participation in strategic thinking :* Portfolio Priorities* Marketing plans
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VALRHONA
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France
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Food and Beverage Manufacturing
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500 - 600 Employee
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International Marketing Project Trainee Sosa - La Rose Noire
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Feb 2019 - Aug 2019
In the "New Business" department of Valrhona, I define, set up and follow the marketing actions to improve and to adapt the offers/products. I worked for the new brands Sosa Ingredients and La Rose Noire in European markets.- Management of innovative projects- Creation of tools to improve sales : website, recipes books, catalogues- Competitive intelligence- Organisation of events in France and abroad to promote the products and the brands- Selection of the products according the distribution channels, the clients and the markets- Sales analysis (monthly)
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Entrepreneurial Project
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Mar 2018 - Jan 2019
In the framework of the creation a start-up project:- Feasibility and marketing studies, setting up a focus groupe- Benchmark, SWOT, Business Model, Business Plan- Project management, planning- Digital Marketing, Social Network- Brand Marketing, Strategy and Innovation
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LIMAGRAIN
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France
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Farming
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700 & Above Employee
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Strategic Marketing Trainee
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Jun 2018 - Sep 2018
- Consolidation and structuration of international data sales - Business Intelligence tools- Market and sales analysis- Strategic decisions
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Agro Projets Etudes
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France
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Farming
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1 - 100 Employee
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Secretary General and HR Manager
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May 2016 - May 2017
Association providing services for private or public agricultural/food organizations with the goal to consolidate and enhance the learning of its members, the students. - Responsibilities in the Executive Board- Strategic decisions- Commercial prospection- Business development- Human Ressources functions
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Monoprix
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Retail
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700 & Above Employee
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Employée Commerciale
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Oct 2015 - Aug 2016
● Réception des marchandises et mise en rayon● Encaissement● Relationnel
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Stagiaire en exploitation agricole
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Jun 2016 - Jul 2016
● Approche technique d'un élevage bovin allaitant, travail ouvrier agricole et aide bouchère ● Mise en place d'outils de communication pour la vente directe de produits fermiers ● Gestion des commandes et des fichiers clients
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Ouvrière agricole dans une ferme autosuffisante
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Jul 2015 - Aug 2015
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Education
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ISARA Lyon
Diplôme d'ingénieur, Agriculture, Agroalimentaire et Environnement -
Hochschule Fulda, Germany
MSc International Food Business and Consumer Studies, Nutrional, Food and Consumer Sciences