Senior Media Manager

• Apr 2022 - Present

Marketing Manager

• Apr 2021 - Apr 2022

Managed portfolio of top-tier beauty brands to strategize Amazon advertising campaigns including Sponsored Products, Sponsored Brand, product targeting, and Amazon’s DSP. Managed portfolio of top-tier beauty brands to strategize Amazon advertising campaigns including Sponsored Products, Sponsored Brand, product targeting, and Amazon’s DSP.

Digital Marketing Manager

• Oct 2020 - Apr 2021

Lead the digital activation from concept to execution in alignment with the overall brand and eCommerce growth plans for 6 brands. Launched DTC eCommerce campaign that increased online store traffic by 2,508% and revenue by 5,710% over 28 days. Lead the digital activation from concept to execution in alignment with the overall brand and eCommerce growth plans for 6 brands. Launched DTC eCommerce campaign that increased online store traffic by 2,508% and revenue by 5,710% over 28 days.

Account Strategist

• Aug 2019 - Oct 2020

Managed, maintained, and optimized successful online marketing strategies for 10 clients across 6 different industries. Created and implemented online paid campaigns and leverage analysis to identify optimization opportunities including design, content, copy, channel, and call-to-action. Manage email campaigns by fulfilling marketing initiatives and objectives. Managed, maintained, and optimized successful online marketing strategies for 10 clients across 6 different industries. Created and implemented online paid campaigns and leverage analysis to identify optimization opportunities including design, content, copy, channel, and call-to-action. Manage email campaigns by fulfilling marketing initiatives and objectives.

External Consultant

• Jan 2018 - Aug 2018

Lead in-class consulting project for a social media analytics company to improve their business development problem. Utilized social and digital platforms to create a new business development program. Optimized specific KPIs to present on a dashboard. Expanded opportunities into untapped markets by analyzing market data and societal trends. Lead in-class consulting project for a social media analytics company to improve their business development problem. Utilized social and digital platforms to create a new business development program. Optimized specific KPIs to present on a dashboard. Expanded opportunities into untapped markets by analyzing market data and societal trends.

Sales Support Representative

• Sep 2015 - May 2017

Maintained high-quality relationships with 20+ clients to ensure that receive best customer service and products. Co-managed promotions by optimizing logistic and sales process on-time and within budget. Forecasted monthly movement of products to eliminate out of stocks and overproduction. Promoted all new and complementary products to fill customer needs while increasing sales. Maintained high-quality relationships with 20+ clients to ensure that receive best customer service and products. Co-managed promotions by optimizing logistic and sales process on-time and within budget. Forecasted monthly movement of products to eliminate out of stocks and overproduction. Promoted all new and complementary products to fill customer needs while increasing sales.

Marketing

• Jul 2014 - Jun 2015

Managed excel spreadsheet for a new company website. Partnered with third-party engineers to launch new website. Trend and industry research and analysis to onboard new products and clients. Product development seminars to showcase new innovative ways to use products. Created POS for the sales team to highlight product quality and features. Managed excel spreadsheet for a new company website. Partnered with third-party engineers to launch new website. Trend and industry research and analysis to onboard new products and clients. Product development seminars to showcase new innovative ways to use products. Created POS for the sales team to highlight product quality and features.