Marketing Director

• Sep 2022 - Present

Create and drive the execution of marketing campaigns that align with the key metrics of the business. Develop and manage the affiliate partnership program. Manage inbound and outbound email campaigns. Own and write all content including blog posts, newsletters, LinkedIn company page content, product updates, landing pages, ad content, case studies, testimonials, website copy, press releases, and white papers. Create and drive the execution of marketing campaigns that align with the key metrics of the business. Develop and manage the affiliate partnership program. Manage inbound and outbound email campaigns. Own and write all content including blog posts, newsletters, LinkedIn company page content, product updates, landing pages, ad content, case studies, testimonials, website copy, press releases, and white papers.

Ambassador

• Jun 2023 - Present

Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different. Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different.

Content Marketing Manager

• Dec 2020 - Sep 2022

Crafted creative and engaging content that established Skyfii's brand identity for several personas across 11 verticals. Collaborated cross functionally to create campaign content including sales emails and decks, landing pages, newsletters, social posts, blogs, webinars, case studies, ad copy, video scripts, and infographics. Crafted creative and engaging content that established Skyfii's brand identity for several personas across 11 verticals. Collaborated cross functionally to create campaign content including sales emails and decks, landing pages, newsletters, social posts, blogs, webinars, case studies, ad copy, video scripts, and infographics.

Marketing Manager

• Jun 2018 - Sep 2020

Created, implemented, measured, and improved integrated marketing campaigns to promote energy efficient trainings, webinars, and annual conference. Developed internal newsletter to build the Slipstream culture. Designed and implemented content marketing strategy to support business growth through communication of project results and web content. Created, implemented, measured, and improved integrated marketing campaigns to promote energy efficient trainings, webinars, and annual conference. Developed internal newsletter to build the Slipstream culture. Designed and implemented content marketing strategy to support business growth through communication of project results and web content.

Marketing Manager

• Jun 2018 - Jan 2019

Marketing and Communications Manager

• Aug 2015 - Jun 2018

• Designed, updated, and created all marketing and communication materials for Hooper Corporation and its subsidiary, General Heating and Air Conditioning. • Consistently managed and created content for website, weekly blog posts, and social media platforms as well as internal communication updates via building monitors and intranet. • Wrote, edited, and designed Hooper biannual external newsletter and General Heating and Air Conditioning internal quarterly newsletter. • Organized… Show more • Designed, updated, and created all marketing and communication materials for Hooper Corporation and its subsidiary, General Heating and Air Conditioning. • Consistently managed and created content for website, weekly blog posts, and social media platforms as well as internal communication updates via building monitors and intranet. • Wrote, edited, and designed Hooper biannual external newsletter and General Heating and Air Conditioning internal quarterly newsletter. • Organized, oversaw, and attended four annual tradeshows. • Coordinated all facets of marketing budget and completed all Foundation payables in collaboration with Hooper President. • Assisted employees on a daily basis with writing, proofing, editing, and other various technical supports. Show less • Designed, updated, and created all marketing and communication materials for Hooper Corporation and its subsidiary, General Heating and Air Conditioning. • Consistently managed and created content for website, weekly blog posts, and social media platforms as well as internal communication updates via building monitors and intranet. • Wrote, edited, and designed Hooper biannual external newsletter and General Heating and Air Conditioning internal quarterly newsletter. • Organized… Show more • Designed, updated, and created all marketing and communication materials for Hooper Corporation and its subsidiary, General Heating and Air Conditioning. • Consistently managed and created content for website, weekly blog posts, and social media platforms as well as internal communication updates via building monitors and intranet. • Wrote, edited, and designed Hooper biannual external newsletter and General Heating and Air Conditioning internal quarterly newsletter. • Organized, oversaw, and attended four annual tradeshows. • Coordinated all facets of marketing budget and completed all Foundation payables in collaboration with Hooper President. • Assisted employees on a daily basis with writing, proofing, editing, and other various technical supports. Show less

Communications Specialist

• Jul 2011 - May 2015

• Wrote, edited, and distributed printed, electronic, and spoken communications in support of internal customers’ defined strategies and goals. • Created and executed communication plans for internal customers. • Provided consultation to internal customers on how and when to deliver the right message, to the right audience, using the right channel. • Developed, documented, maintained, and managed a clearly defined company-wide testimonial process, library, and lead submission form as… Show more • Wrote, edited, and distributed printed, electronic, and spoken communications in support of internal customers’ defined strategies and goals. • Created and executed communication plans for internal customers. • Provided consultation to internal customers on how and when to deliver the right message, to the right audience, using the right channel. • Developed, documented, maintained, and managed a clearly defined company-wide testimonial process, library, and lead submission form as well as execute testimonials from start to finish. • Maintained confidentiality of corporate information, plans, and strategies. Show less • Wrote, edited, and distributed printed, electronic, and spoken communications in support of internal customers’ defined strategies and goals. • Created and executed communication plans for internal customers. • Provided consultation to internal customers on how and when to deliver the right message, to the right audience, using the right channel. • Developed, documented, maintained, and managed a clearly defined company-wide testimonial process, library, and lead submission form as… Show more • Wrote, edited, and distributed printed, electronic, and spoken communications in support of internal customers’ defined strategies and goals. • Created and executed communication plans for internal customers. • Provided consultation to internal customers on how and when to deliver the right message, to the right audience, using the right channel. • Developed, documented, maintained, and managed a clearly defined company-wide testimonial process, library, and lead submission form as well as execute testimonials from start to finish. • Maintained confidentiality of corporate information, plans, and strategies. Show less

Membership and Communications Coordinator

• Jul 2009 - Aug 2010

• Served as Museum’s primary spokesperson for all events and membership purposes. • Managed staff and logistics of community outreach events that enhanced Museum’s attendance and membership sales. • Oversaw the execution of the membership program and created quarterly membership incentive programs to boost membership sales. • Provided support for securing, writing, and producing marketing and advertising collateral. • Served as Museum’s primary spokesperson for all events and membership purposes. • Managed staff and logistics of community outreach events that enhanced Museum’s attendance and membership sales. • Oversaw the execution of the membership program and created quarterly membership incentive programs to boost membership sales. • Provided support for securing, writing, and producing marketing and advertising collateral.

Treasurer

• May 2008 - May 2009

• Documented and recorded all aspects of membership dues and invoices. • Planned and headed fundraisers. • Documented and recorded all aspects of membership dues and invoices. • Planned and headed fundraisers.

Office Assistant

• Feb 2007 - May 2009

• Arranged appointments and professionally managed students' questions and complaints. • Worked and communicated with authority figures on a daily basis to complete tasks for the office. • Arranged appointments and professionally managed students' questions and complaints. • Worked and communicated with authority figures on a daily basis to complete tasks for the office.

Special Events Intern

• May 2008 - Aug 2008

• Collaborated to assemble events and luncheons to honor major supporters. • Researched prices, room set-ups, and capacities for potential events. • Collaborated to assemble events and luncheons to honor major supporters. • Researched prices, room set-ups, and capacities for potential events.