Sabina Belser
Marketing Director at Musco Food Corporation- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Experience
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Musco Food Corporation
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United States
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Wholesale
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1 - 100 Employee
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Marketing Director
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Mar 2018 - Present
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Roland Foods, LLC
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United States
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Food and Beverage Services
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100 - 200 Employee
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Marketing Specialist
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Jan 2017 - Feb 2018
Overseeing the marketing activities of an 84-year old branded specialty foods importer (1,500+ SKUs, worldwide sales across all industry channels). Participating to the elaboration of strategic brand shifts with the executive team, while managing the day-to-day activities of an internal marketing team and a network of freelancers. Brand management: co-managed a corporate rebrand; managing brand presence and PR at national and international food shows; overseeing the creation of all marketing collateral.Sales enablement: managing the design and execution of integrated marketing programs, elaborating sales pitches and opportunity-specific decks. Project management: led the implementation of a new marketing & E-commerce-driven PIM in less than 3 months; oversaw the creation of new copy for 1,500+ SKUs (product descriptions, e-commerce & culinary copy). Show less
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Marketing and Product Development Coordinator
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Aug 2015 - Jan 2017
Took over all marketing responsibilities for Roland Foods after a two-year gap in the department. Built strong, trust-based relationships with internal and external stakeholders and built out sturdy marketing pipelines to support the business. Defined the voice of Roland Foods, and participated in the creation of award-winning marketing materials (2016 American Graphic Design Awards). Product Development : conducted market research and competitive product tastings, created robust go-to-market process for the last mile of product development.Sales enablement : led sales and customer support product trainings (50+ employees), coordinated the creation and distribution of all marketing collateral. Copywriting & content creation: responsible for all copywriting, creation and launch of a monthly newsletter.PR & social media : handled all PR requests, managed all social media accounts. Show less
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Assistant to the CEO and Project Coordinator
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Dec 2014 - Jul 2015
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AmCham France
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France
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Non-profit Organizations
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1 - 100 Employee
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Public Affairs & Communications Officer
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Jan 2014 - Jul 2014
Managing the Policy Advocacy Steering Committee activities (exclusive working group, member companies include IBM, General Electric, 3M): • Organization of high-level conferences in coordination with the American Embassy and fellow institutions (meetings with MPs, senior officials) • Drafting position papers, monthly media reports, policy newsletters • Drafting speeches and briefing notes for the AmCham France President and Director Assisting the AmCham Director of Marketing and Communication during the Freedom and Solidarity Forum (high-level conference with 500+ top CEOs, Ministers and senior european officials): • Drafting and translating communication materials (interviews with speakers and sponsors, creation of a teaser video) • Creating the Forum's final report (drafting content in coordination with speakers, sponsors, graphic designers) Show less
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French/English translations
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2006 - 2014
Legal and administrative documents for businesses and expats Science articles (Coastal Ecosystem Team, University of Corsica) Legal and administrative documents for businesses and expats Science articles (Coastal Ecosystem Team, University of Corsica)
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Marine Nationale
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France
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Armed Forces
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700 & Above Employee
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Technical Certificate in Crisis Management
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Sep 2013 - Sep 2013
Simulation of a maritime evacuation of European citizens in a foreign country : logistics, crisis communication, PR Simulation of a maritime evacuation of European citizens in a foreign country : logistics, crisis communication, PR
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UNESCO
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France
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International Affairs
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700 & Above Employee
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Internship - Executive Assistant to the Ambassador of the State of Qatar to UNESCO
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Jul 2012 - Sep 2012
- Report writing for the Supreme Council of Education of Qatar - Management of the Al‐Zubarah case (First Qatari site to be inscribed on the World Heritage List), - Preparing G77 and Arab Group meetings, - PR activities : organization of the visit of a Qatari production team filming a documentary on the Ambassador - Report writing for the Supreme Council of Education of Qatar - Management of the Al‐Zubarah case (First Qatari site to be inscribed on the World Heritage List), - Preparing G77 and Arab Group meetings, - PR activities : organization of the visit of a Qatari production team filming a documentary on the Ambassador
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AXA Partners
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France
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Insurance
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700 & Above Employee
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Junior Assistance Coordinator, International Medical Team
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Jul 2011 - Sep 2011
Managing international contracts; organizing medical repatriations; coordinating cases with the hospitals, local customs, embassies Managing international contracts; organizing medical repatriations; coordinating cases with the hospitals, local customs, embassies
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Education
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Université Panthéon Sorbonne (Paris I)
Double Master's degree, International Relations and Public Affairs -
Galatasaray Üniversitesi
Foreign Exchange Program, International Relations, Middle East Affairs -
Université Paris Sorbonne (Paris IV)
Bachelor's Degree, English Literature and History of diplomacy -
Lycée Alphonse Daudet, Nîmes
« Classes Préparatoires », Highly Selective post-secondary program, History and Literature