Liam Ryan

Senior Campaign Manager at Candybox Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Advanced Analytics
    Google
    Apr, 2020
    - Nov, 2024
  • Google Tag Manager
    Google
    Apr, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google
    Mar, 2019
    - Nov, 2024
  • Google Ads - Search, Display, Video, Shopping & Measurement
    Google
    Feb, 2020
    - Nov, 2024

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Campaign Manager
      • Jun 2023 - Present

      - Managing over $75,000 in Monthly Ad Spend - Scaled client budgets over 500% over a 12 month period - Led & continued growth of company share of revenue for key accounts - Developed & codified best practices for Google, Facebook and additional advertising platforms - Maintained a sub 1% client cancellation rate - Provided a 10x Return on Investment for a client in the Business / Industrial category over a 12 month period and $100,000 in yearly ad spend - Led the transition… Show more - Managing over $75,000 in Monthly Ad Spend - Scaled client budgets over 500% over a 12 month period - Led & continued growth of company share of revenue for key accounts - Developed & codified best practices for Google, Facebook and additional advertising platforms - Maintained a sub 1% client cancellation rate - Provided a 10x Return on Investment for a client in the Business / Industrial category over a 12 month period and $100,000 in yearly ad spend - Led the transition and adoption of GA4 for all clients

    • Team Lead
      • Apr 2022 - Present

      - Innovated monthly reporting to identify $10,000 in annual cost savings - Led process changes that resulted in 70% reduction in cancelled client revenue YoY - Reduced employee turnover rate 100% during a 12 month period - Led Campaigns revenue revenue increase over 20% YoY - Onboarded new employee hires with new and revised onboarding processes and procedures that focused on critical experiences and in platform work - Led quarterly and annual Campaigns department initiatives… Show more - Innovated monthly reporting to identify $10,000 in annual cost savings - Led process changes that resulted in 70% reduction in cancelled client revenue YoY - Reduced employee turnover rate 100% during a 12 month period - Led Campaigns revenue revenue increase over 20% YoY - Onboarded new employee hires with new and revised onboarding processes and procedures that focused on critical experiences and in platform work - Led quarterly and annual Campaigns department initiatives that focused on employee and client retention, improved processes and efficiencies and relationship building to translate projects into partnerships with clients of all sizes

    • Digital Account Campaign Manager
      • Feb 2020 - Jul 2023

  • Revived Vintage
    • Mississauga
    • Digital Marketing Specialist
      • Apr 2018 - Present

      - Organic growth of 2,500 engaged followers - Photography and editing of pictures - Responsible for content curation, cross posting on various platforms (eBay, Grailed, Instagram,Facebook etc.) - Accountable for the efficient shipping and subsequent communication involved with customer purchases - Led over $20,000 in revenue for FY 2023 - Organic growth of 2,500 engaged followers - Photography and editing of pictures - Responsible for content curation, cross posting on various platforms (eBay, Grailed, Instagram,Facebook etc.) - Accountable for the efficient shipping and subsequent communication involved with customer purchases - Led over $20,000 in revenue for FY 2023

    • Canada
    • Financial Services
    • 500 - 600 Employee
    • Marketing Coordinator
      • Sep 2019 - Dec 2019

      Coordinate, track and deliver integrated marketing programs. Develop messaging for a variety of mediums that advisors can use to build and engage their community of Clients. Maintain marketing content on servers and internal/public websites. Making updates through Adobe Experience Manager. Work with and develop strong relationships with different business units to ensure promotional marketing material is up-to-date. Keep a pulse on new trends, competitors and… Show more Coordinate, track and deliver integrated marketing programs. Develop messaging for a variety of mediums that advisors can use to build and engage their community of Clients. Maintain marketing content on servers and internal/public websites. Making updates through Adobe Experience Manager. Work with and develop strong relationships with different business units to ensure promotional marketing material is up-to-date. Keep a pulse on new trends, competitors and industry leaders. Consistently bring new ideas for increasing visibility and effectiveness of marketing programs. Show less Coordinate, track and deliver integrated marketing programs. Develop messaging for a variety of mediums that advisors can use to build and engage their community of Clients. Maintain marketing content on servers and internal/public websites. Making updates through Adobe Experience Manager. Work with and develop strong relationships with different business units to ensure promotional marketing material is up-to-date. Keep a pulse on new trends, competitors and… Show more Coordinate, track and deliver integrated marketing programs. Develop messaging for a variety of mediums that advisors can use to build and engage their community of Clients. Maintain marketing content on servers and internal/public websites. Making updates through Adobe Experience Manager. Work with and develop strong relationships with different business units to ensure promotional marketing material is up-to-date. Keep a pulse on new trends, competitors and industry leaders. Consistently bring new ideas for increasing visibility and effectiveness of marketing programs. Show less

    • Spectator Sports
    • 1 - 100 Employee
    • Writer/Editor
      • Jan 2016 - Apr 2018

      Provide writing support for the Highlight Hub app, website, and social media pages. Create content for up to the minute sports highlights. Assist in the editing of content. Provide writing support for the Highlight Hub app, website, and social media pages. Create content for up to the minute sports highlights. Assist in the editing of content.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Route Sales Representative / Merchandiser
      • Aug 2016 - Feb 2018

      Manage inventory according to PepsiCo Foods Canada best practices to ensure balanced accounts and fresh products for customers and consumers. Resolve inventory overages/shortages balances in a timely and accurate manner. Follow daily run sheet, deliver full case product to appropriate customers through loading docks. Reconcile inventories; reporting, invoicing and completing driver's logs. Manage inventory according to PepsiCo Foods Canada best practices to ensure balanced accounts and fresh products for customers and consumers. Resolve inventory overages/shortages balances in a timely and accurate manner. Follow daily run sheet, deliver full case product to appropriate customers through loading docks. Reconcile inventories; reporting, invoicing and completing driver's logs.

Education

  • George Brown College
    Graduate Certificate, Digital Media Marketing
  • Niagara College
    Sport Management Advanced Diploma Graduate, Sport Management
    2013 - 2015

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