Experience

St. Jude Children's Research Hospital - ALSAC

• United States
• Philanthropic Fundraising Services
• 200 - 300 Employee

• Sr. Liaison, Email and Mobile Marketing

  • Aug 2018 - Present

• Liaison, Email and Mobile Marketing

  • Sep 2017 - Present

• Email Marketing Specialist

  • Feb 2014 - Sep 2017



Syncada LLC

• Communications Specialist

  • Jul 2009 - Aug 2013

  Key Achievements:• Developed search engine optimization keywords and targeted advertising campaigns, improving Google AdWords average weekly click-through rate (CTR) from 0.2-0.8% to 2-3%, despite lower budgets.• Researched and developed press releases, achieving 1 billion media impressions (13 releases) in 2012 and 700 million (11 releases) in 2013. • Assisted sales process by compiling action briefs sent to Visa and U.S. Bank CEOs, as well as writing executive letters sent on their behalf to prospective bank customers.• Answered formal requests for pricing and information (RFP, RFI) submitted by potential corporate customers.Responsibilities:• Created content for newsletters targeting various audiences, including company, division, and client publications. • Provided product support through the development of marketing plans, product documentation, and customer communications• Created, reviewed, and edited materials for advertising and sales efforts.• Used online tools to maintain and develop marketing website, as well as creating and sending targeted emails to clients and prospects using CRM software.• Compiled department reports to create and coordinate quarterly employee presentations delivered by company senior executives to global sites, as well as surveyed all employees for impact and feedback after meetings. • Maintained company intranet with frequent updates of relevant communications.• Represented company, providing information and support at customer activities, such as annual conferences (500-1200 participants), regional events (20-30 participants), and national trade shows.



U.S. Bank/PowerTrack

• Communications Representative

  • Oct 2007 - Jul 2009



AIMS Logistics

• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Communications Coordinator

  • Jul 2007 - Oct 2007

• Account Manager

  • Apr 2004 - Jun 2007

  Key Achievements:• Analyzed manual and electronic invoice processing to improve third-party freight payment for five clients representing $418M in freight spend across 6.7 million transactions in 2006.• Managed team of eight full-time and three part-time customer service and data entry personnel through metrics and periodic evaluation.Responsibilities:• Initiated and managed projects designed to provide creative solutions for client and carrier needs, including participation in committee for company-wide product improvement. • Communicated internally and externally in a timely manner regarding numerous projects.• Maintained strong professional relationships with approximately sixty client users and more than 150 carriers.• Developed and regularly updated documentation for team and client procedures.

• Management Trainee

  • Jan 2003 - Apr 2004



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Communications Assistant

  • 2002 - 2002

  • Authored and edited articles for use in division newsletter, including layout creation and design.• Produced HCP-TV, a computer generated slide show broadcast on facility televisions to inform employees of company and industry news. • Planned strategic communications and developed executive presentations.• Researched, wrote and distributed external press releases and maintained relationships with local media to influence coverage of the company.• Produced marketing communications for the introduction of new products and corporate initiatives.• Assisted communications manager with product donation, employee benefits, event planning, and community affairs.